Existing Customer Offers

Enhanced Odds Offers

Free Bets

Home to all the best existing customer offers

With rewarding new promos added daily

Take advantage of our betting offers filter to find the promotions that appeal most to your needs. New boosts, rewards and free bets are added every day, so you never need to miss out on the newest existing customer offer to hit the market.

SUPER SUB: YOUR BET NOW ROLLS OVER TO THE NEW PLAYER COMING ON
18+. Valid on selected leagues and markets only. Applies to pre-match and in-play singles, multiples and bet builder bets on qualifying Player outcome selections. If Super Sub comes on and wins your bet for you, it will only be settled at full time. Does not apply to Power Prices but does apply to Turbo Power Prices. Does not apply to retail bets. T&Cs and exclusions apply. BeGambleAware.org
BetVictor Predictor – Predict to win cash & free bets
18+. Log in & predict the correct score for each fixture displayed and submit your predictions. Expires on 19.05.24. Prizes include Free Bets & Cash. Bonuses Expire in 3 days. Prizes credited in 24 hours after last event. T&Cs apply. begambleaware.org
Loyalty Club – Place 5 qualifying bets to win a free bet each week
18+. Opt in & place 5 Sport bets of £5 or more, each at odds of 1/2 or greater. Offer available until 23:59 UK time on Sunday. Open a box and receive a Free Bet between £1 and £25. Free Bet expires in 7 days. T&Cs apply. begambleaware.org
Up to 75% boosts on successful accas
18+. This offer is only available to new and eligible customers. This offer applies to winnings on football accumulators of 3 or more selections on the following markets – ‘Match Odds’, ’Total Goals Over/Under’, ’Correct Score’, ’Double Chance’,’ Half Time / Full Time’, ’Half Time Result’, ’Half Time Goals – Over/Under’ and 'Both Teams to Score'. The maximum bonus per bet that you can receive is £25,000 or currency equivalent. The maximum cumulative bonus amount that you can receive in a single day across all bets placed, is limited at £50,000 or currency equivalent. T&Cs apply. BeGambleAware.org
SQUADS – Win up to £50 cash for every goal your picks score
*1x Player revealed in-game each day. Monday to Friday, max of 5 players per round of fixtures. Cash amount for each goal scored by player. Cash amount decided by wheel, 10p-£50, credited as withdrawable cash. Full Terms Apply. Click here for full rules. Bet Responsibly. BeGambleAware.org18+.
£10 Free ACCA bet every week when you place two £10 + ACCAS
18+. Opt-in required. A Qualifying Bet is an accumulator bet of at least £10 on pre-match markets, with at least 4 legs, has the combined minimum odds of 2/1 (decimal price 3.0), and where the selection odds are greater than 1/100 (decimal price 1.01). All legs of the accumulator must be placed and settled during the Offer Period. The Offer Period runs each week from Monday to Sunday. Full T&Cs apply.
£10 Free ACCA bet when you place two £10 ACCAs
18+. Opt-in. A Qualifying Bet is an accumulator bet of at least £10 on markets with at least 4 legs, has the combined minimum odds of 2/1 (decimal price 3.0), and where the selection odds are greater than 1/100 (decimal price 1.01). All legs of the accumulator must be placed and settled during the Offer Period. The Offer Period runs each week from Monday to Sunday.
Price Boosts
18+. UK only. Price Boosts are subject to maximum stakes and are only available for betting as single selections. Stake limits apply, therefore maximum stakes may vary between individuals. Price Boosts cannot be combined with other selections. Any referenced ‘was’ price is correct as at the time first advertised. Full T&Cs apply.
FIVES – Win up to £50 cash for every goal your picks score
18+. UK & IE only. If you are a member of Virgin Bet, you will be eligible for the ‘Virgin Bet FIVES’ promotion (the “Promotion”), subject to these Rules. Each time a card is revealed on the Virgin Bet FIVES game, you will receive the name and football shirt number of a professional football player. Your Player/s cannot be changed or substituted by us or any other Member. Full T&Cs apply.
Bet Builder All-Stars – Win bet builders to earn free bets and big prizes
Online Exclusive. Opt-in and place a football Bet Builder to qualify for Bet Builder All Stars. Once you have placed a bet builder, you will be eligible to win prizes and free bets. Min 5+ legs. Standings will update weekly, and winners will be announced at the end of each month. T&Cs apply.
Power Prices – Football
18+. UK and IE customers. Full T&Cs apply. BeGambleAware.org
Paddy's Reward Club – Earn a £10 free bet & up to 25 free spins weekly
Qualify for rewards online when you a) Sports: place min 1 qualifying bet of £5 or more. Max free bet is £10 per week when you wager 5 x £10+ in a week, min odds EVS (2.0) per qualifying bet. Power Prices not eligible for qualifying bets. Free bet valid for 7 days. Max Power Up is 1 per week, valid for 7 days & max stake is £50. b) Slots: wager a min of £10+ on any Slot. Max free spins is 25 when you wager £50+ in a week. Spins valid for 7 days & awarded on channel you wagered most on. Free spins can be used on eligible games. Rewards credited by 12pm on Monday following the qualifying week. Cashed out bets & bets placed with free bets will not count. T&Cs apply – see below for full details.
Acca Insurance – Free bet if one leg of your 5+ fold acca/Bet Builder lets you down
Applies to pre-match ACCA/Bet Builder only. Min total odds 3/1 (4.0). Max Free bet varies from £1 – £50. Max free bet value can vary per month and limited to 5+ leg bets. Free bet valid for 7 days. Excludes enhanced match odds. Online only. Applies to bet settled by 31st Jan 2024. T&Cs apply.
90 Minute Payout – Winning bets paid out on 90 mins, whatever the final score
18+. Pre Match only. Available for Singles, Acca and Bet builders. 90 Minute Payout is a football match odds market with a chance of early pay out on winning bets. Winning bets placed on Football markets with Match Odds 90 markets will be paid out if the bet is winning at 90:00:00 regardless of the full-time result. All winning bets are paid out with cash funds. Full T&Cs apply.
Get £2 in Free Bets for every goal scored when you stake £10 pre-match
To qualify for this offer, place qualifying pre-match single bets or Bet Builders totalling £10 or more on Liverpool v Man United in the Premier League, taking place on Sunday 17th December 2023 and receive £2 in Bet Credits for each goal scored (maximum £10 in Bet Credits). This offer is available from 12:00 UK Time on Friday 15th December 2023, to new and eligible customers only. Free Bets paid as Bet Credits and added to your account with 24 hours. Bet restrictions, time limits and T&Cs apply.
Goals Giveaway
Your chance to win Free Bets every week – free to play! We’re delighted to announce we’ve launched Goals Giveaway at bet365 – giving you the chance to win Free Bets every week of the 2022/23 season. Reveal up to five matches each week and win Free Bets dependent on the amount of goals scored in each fixture. New and eligible customers only. Free to play. T&Cs apply. Registration required.
6 Scores Challenge
Win cash prizes by predicting the scores of just six Soccer matches, with 6 Scores Challenge at bet365! All is not lost if you fall short on one or two results, prizes are on offer for three, four and five correct results. The prize value displayed for six correct predictions is the maximum available based on a single winner in that round and will be reduced in the event of a shared prize-pool. Eligible customers only. Bet restrictions and T&Cs Apply. Registration required. For more information please visit the bet365 website.
Free Bet Up To £50 for Winning Doubles, Trebles, Four Folds and Five Folds+
18+. Simply, place an accumulator bet with a minimum of two or more selections. The minimum odds per selection must be greater that 3/10 (1.30). That's it! If your ACCA wins, we'll credit your account with a Free Bet up to £50 within 24 hours. Doubles do not apply to horse racing bets (only trebles, fourfold & fivefolds+ qualify). The Free bet is calculated as a percentage of winnings based on the table below! T&Cs apply.
Bet £10 Get £20 in free bets + Get paid out early if your team goes 2 goals ahead
*New UK customers (Excluding NI) only. Mobile exclusive. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply. **18+. Online Only. Get paid out as a winner if your team is winning by 2 goals, even if you draw or lose. 90 mins only. Applies to Singles & Multiples. T&Cs apply. T&Cs apply
Bet £10 Get £20 in free bets + Get paid out early if your team goes 17 points ahead
*New UK customers (Excluding NI) only. Mobile exclusive. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply. **18+. Online Only. Applies to bets placed on 17 Points Ahead market. Get paid out as a winner if your team is winning by 17 points, even if they lose. Overtime included. T&Cs apply. T&Cs apply
Bet £10 Get £20 in free bets + Acca Rewards – Make your choice
*New UK customers (Excluding NI) only. Mobile exclusive. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply. **18+. Selected sports. Applies to first unique Acca. Specials/boosts/BOG/free bets (FB)/promotions won’t qualify. Min stake £/€0.05. Boost: Max bonus £/€1,000 per Acca. Min 3 legs. Min odds 1/5 per leg. Only win part eligible for E/W Acca. Insurance: Min 5 legs. Min odds 1/5 per leg. Max FB £/€20 per Acca. FB/cashed out/void bets won’t qualify. Acc & Payment restrictions. T&Cs apply. T&Cs apply
Free Bet Club – Place £25 in accas to win £10 in free bets every week
*Eligible UK & ROI customers. Opt in required. Single Line Multiples including 3+ selections. Min. overall odds: 2/1. £25+ of real money bets must be settled between Saturday 00:00 GMT and the following Friday 23:59 GMT. T&Cs apply.
4 To Score – Pick 4 first goalscorers to win £50,000
18+. Predict the First Goalscorers in four selected matches (before the first match’s Kick Off Time). The total prize pot for each Round is fixed at £/€50,000 and there will be no roll over. In order to withdraw the winnings, the customer needs to have passed KYC and have a valid payment method registered to their account. T&Cs apply.
4 To Win – Pick 4 race winners to win a cash prize
18+. Predict the winner in four selected races each day for a chance to win. If you are the only one with all four winners, then you will win the jackpot. If there are multiple winners then it will come down to the tie-breaker on combined winning lengths of all four races. The total prize pot each day is £/€1,000 with an increased jackpot of £/€10,000+ on Saturday ITV meetings. If a customer selects a non-runner, then unfortunately this selection will not count and be deemed a loser. T&Cs apply
Acca Flex – Up to 50% boosts + Acca Insurance
18+. Applies to pre-match football accumulators of 5+ selections on selected markets. Min odds 1/2 leg. 2.5%-50% cash bonus on settlement if all selections win. £10 max cash refund if one leg loses. Paid within 24hrs of bet settlement. Cashed Out/In-Play bets not applicable. T&Cs apply.
Double Delight & Hat-trick Heaven
18+. Place a pre-match single bet on the first goalscorer market in any of the specified Double Delight & Hat-Trick Heaven games. Wait for your player to score and if they score a second you’ll get paid out at double the odds. If they score a third, have your first goalscorer bet paid out at treble the odds in cash! T&Cs apply. BeGambleAware.org
Earn up to a 70% boost on successful Tennis accumulators on selected competitions with bet365.
Applies to pre-match accumulators of 2 or more selections on the standard To Win Match, First Set Winner and Set Betting markets for Singles and Double matches from any Grand Slam, ATP, WTA or Challenger Tour event, as well as Singles and Doubles matches from the Davis Cup and Billie Jean King Cup. The maxiumum boost that you can receive is £100,000 or currency equivalent. Bet restrictions and T&Cs apply. New and eligible customers only. Registration required.
£40 in Bet Builders when you stake £10 on football
New Customer offer. Place a min £10 bet on Football on odds of min 2.0 (EVS), get £40 in Free Bet Builders after the qualifying bet has been settled. Rewards valid for 30 days. Only deposits via cards will qualify (Apple Pay excluded). T&Cs apply. Please Gamble Responsibly.
Get £30 in Free Bet Builders when you £10 on Sportsbook Football
18+. New Customer offer. Place a min £10 bet on the Sportsbook on odds of min 1/2 (1.5), get £30 in Free Bets. Rewards valid for 30 days. SMS verification required. Only deposits via cards will qualify. T&Cs apply. Please Gamble Responsibly
Earn up to a 70% boost on successful Soccer accumulators on selected competitions with bet365.
Applies to winnings on pre-match accumulators of 2 or more selections on the standard Full Time Result, Both Teams to Score or Result/Both Teams To Score markets for selected leagues and competitions as listed on site. The maxiumum boost that you can receive is £100,000 or currency equivalent. Bet restrictions and T&Cs apply. New and eligible customers only. Registration required.
Get A Bet Builder Boost Every day
18+. BeGambleAware.org. Pre-match only. Max stake of £10. Minimum combined odds of 4/1 (3.0) and 3 selections. Terms apply.
Up to £40 Money back as Bonus if your first bet loses + £10 Casino Bonus
18+. BeGambleAware.org. New customers only. Min Dep £10. Opt in for bonus funds. Wagering, sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Sports bonus must be wagered before using the casino bonus. Valid for 7 days. Geographical Restrictions and T&Cs Apply.
Bet £10 & Get £30 in Free Bets for new customers at bet365.
Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required.
Up to £40 Money back as Bonus if your first bet loses + £10 Casino Bonus
18+. BeGambleAware.org. New customers only. Min Dep £10. Opt in for bonus funds. Wagering, sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Sports bonus must be wagered before using the casino bonus. Valid for 7 days. Geographical Restrictions and T&Cs Apply.
Watch Live Sport
You can watch live sport on your mobile, tablet or desktop including Soccer, Tennis and Basketball. All you need is a funded account or to have placed a bet in the last 24 hours to qualify. Geo location and live streaming rules apply.
Get £40 in free bets when you stake £10, credited as 4 x £10 bets
18+. Play Safe. When you sign-up via Mobile using promo code P40 and place a bet of £10/€10 or more we will give you 4x £10/€10 free bets credited after settlement of first qualifying bet, free bets will expire 7 days after the qualifying bet is placed, payment method/player/country restrictions apply. Virtual markets excluded. #ad
Bet £10 & Get £30 in Free Bets for new customers at bet365.
Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required.
Bet £10 & Get £30 in Free Bets for new customers at bet365.
Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required.
Bet Builders
Bet Builder lets you create your own personalised bet with bet365. You can select from the most popular markets and, once you have added them to your bet, you can calculate your odds. For example, you can choose First Goalscorer, Both Teams to Score and number of corners on any Soccer match to create one single bet with the price for the combined selections. Make up to 12 selections to create your unique bet. Available on all Soccer, Australian Rules, Tennis and Basketball matches. Terms and Conditions apply.
2 Goals Ahead Early Payout Offer
Get selections settled early if the team you back goes two goals ahead with bet365 Place a pre-match bet on the standard Full Time Result market for Soccer games from selected competitions, and get your selections settled early if the team you back goes two goals ahead with bet365. New and Eligible customers only. Bet restrictions, time limits and T&Cs apply.
Super Boosts
Super Boosts are only available to new and eligible customers. Max stake applies, singles only, subject to availability.

We all like to be appreciated so check out the best loyalty offers you can benefit from when you bet regularly on different betting sites. Free bets and spins are up for grabs, so take your pick from what’s on offer today.

Bet £10 Get £10 in free bets + £10 Casino Bonus + We're paying 6 places instead of 4 on each-way bets – 5.00 Fairyhouse Monday
*New UK customers (Excluding NI) only. £20 in FREE Bets (FB) as £10 in sports bets & a £10 casino bonus (CB). Min Deposit £10. Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. 18+. T&Cs apply. **18+. UK & IRE customers only. 1/5 Odds. 20+ must run for 6 places. Applies to e/w market. Race will revert to normal place terms if criteria not met. Antepost/void/combined odds/bets placed after the off/bets in-running don’t qualify. Account & Payment restrictions apply. T&Cs apply
Bet £10 Get £20 in free bets + £10 Casino Bonus + Money back as a free bet if 2nd to SP favourite – Doncaster
*New UK customers (Excluding NI) only. Mobile Exclusive. £30 in FREE Bets (FB) as £20 in sports bets & a £10 casino bonus (CB). Min Deposit £10. Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. 18+. T&Cs apply. **18+. IRE/NI & UK online customers. Max Free Bet £/€20. Win or win part of e/w outright singles. 5+ runners. 1st bet on each race. Free/void/antepost bets don't qualify. In event of a dead heat, offer won’t apply. Applies to First Past the Post result. Unnamed 2nd Favs don’t qualify. Acc & Payment restrictions apply. T&Cs apply
Paddy's Reward Club – Earn a £10 free bet & up to 25 free spins weekly
Qualify for rewards online when you a) Sports: place min 1 qualifying bet of £5 or more. Max free bet is £10 per week when you wager 5 x £10+ in a week, min odds EVS (2.0) per qualifying bet. Power Prices not eligible for qualifying bets. Free bet valid for 7 days. Max Power Up is 1 per week, valid for 7 days & max stake is £50. b) Slots: wager a min of £10+ on any Slot. Max free spins is 25 when you wager £50+ in a week. Spins valid for 7 days & awarded on channel you wagered most on. Free spins can be used on eligible games. Rewards credited by 12pm on Monday following the qualifying week. Cashed out bets & bets placed with free bets will not count. T&Cs apply – see below for full details.
Free Bet Club – Place £25 in accas to win £10 in free bets every week
*Eligible UK & ROI customers. Opt in required. Single Line Multiples including 3+ selections. Min. overall odds: 2/1. £25+ of real money bets must be settled between Saturday 00:00 GMT and the following Friday 23:59 GMT. T&Cs apply.

Watching how your acca gets on can be enjoyable task, and now you can really reap the rewards if it wins. Look out for some generous acca boosts, and find a host of acca insurance offers which cover you if one of your selections lets you down.

Up to 75% boosts on successful accas
18+. This offer is only available to new and eligible customers. This offer applies to winnings on football accumulators of 3 or more selections on the following markets – ‘Match Odds’, ’Total Goals Over/Under’, ’Correct Score’, ’Double Chance’,’ Half Time / Full Time’, ’Half Time Result’, ’Half Time Goals – Over/Under’ and 'Both Teams to Score'. The maximum bonus per bet that you can receive is £25,000 or currency equivalent. The maximum cumulative bonus amount that you can receive in a single day across all bets placed, is limited at £50,000 or currency equivalent. T&Cs apply. BeGambleAware.org
Up to 75% boosts on successful accas
This offer is only available to new and eligible customers. This offer applies to winnings on football accumulators of 3 or more selections on the following markets – ‘Match Odds’, ’Total Goals Over/Under’, ’Correct Score’, ’Double Chance’,’ Half Time / Full Time’, ’Half Time Result’, ’Half Time Goals – Over/Under’ and 'Both Teams to Score'. The maximum bonus per bet that you can receive is £25,000 or currency equivalent. The maximum cumulative bonus amount that you can receive in a single day across all bets placed, is limited at £50,000 or currency equivalent.
£10 Free ACCA bet every week when you place two £10 + ACCAS
18+. Opt-in required. A Qualifying Bet is an accumulator bet of at least £10 on pre-match markets, with at least 4 legs, has the combined minimum odds of 2/1 (decimal price 3.0), and where the selection odds are greater than 1/100 (decimal price 1.01). All legs of the accumulator must be placed and settled during the Offer Period. The Offer Period runs each week from Monday to Sunday. Full T&Cs apply.
£10 Free ACCA bet when you place two £10 ACCAs
18+. Opt-in. A Qualifying Bet is an accumulator bet of at least £10 on markets with at least 4 legs, has the combined minimum odds of 2/1 (decimal price 3.0), and where the selection odds are greater than 1/100 (decimal price 1.01). All legs of the accumulator must be placed and settled during the Offer Period. The Offer Period runs each week from Monday to Sunday.
Acca Insurance – Free bet if one leg of your 5+ fold acca/Bet Builder lets you down
Applies to pre-match ACCA/Bet Builder only. Min total odds 3/1 (4.0). Max Free bet varies from £1 – £50. Max free bet value can vary per month and limited to 5+ leg bets. Free bet valid for 7 days. Excludes enhanced match odds. Online only. Applies to bet settled by 31st Jan 2024. T&Cs apply.
Bet £10 Get £10 in free bets + £10 Casino Bonus + We're paying 6 places instead of 4 on each-way bets – 5.00 Fairyhouse Monday
*New UK customers (Excluding NI) only. £20 in FREE Bets (FB) as £10 in sports bets & a £10 casino bonus (CB). Min Deposit £10. Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. 18+. T&Cs apply. **18+. UK & IRE customers only. 1/5 Odds. 20+ must run for 6 places. Applies to e/w market. Race will revert to normal place terms if criteria not met. Antepost/void/combined odds/bets placed after the off/bets in-running don’t qualify. Account & Payment restrictions apply. T&Cs apply
bet365 Bingo – Easter Cash Climb – Hop to the top to win £20 cash!
Opt-in required. Spend £5 on Bingo Tickets to qualify and earn one point for every Bingo game won in eligible rooms. Win a cash prize depending on how many points you have at the end of the promo period. Promo runs from 26/03/2024 until 01/04/2024. Max. prize, time restrictions and T&Cs apply. Registration required.
BOOSTED BINGO GAMES EVERY NIGHT FROM 6PM
18+. Get ready to roll in Paddy’s Pad with boosted prizes every night between 6-9pm! Select UK and Ireland registered Paddy Power Bingo customers. Exclusions may apply to payouts. There will be no pre-buy for Happy Hour games. Vouchers suppliers subject to change. Vouchers cannot be redeemed as cash. We reserve the right to change or discontinue this promotion at any time for any reason whatsoever without notice to the players. This will not impact any players who have already started wagering under a promotion. Full TC's Apply. BeGambleAware.org Please gamble responsibly.
Bet £10 Get £20 in free bets + £10 Casino Bonus + Money back as a free bet if 2nd to SP favourite – Selected Meetings
New UK customers (Excluding NI) only. Mobile Exclusive. £30 in FREE Bets (FB) as £20 in sports bets & a £10 casino bonus (CB). Min Deposit £10. Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. 18+. T&Cs apply. **18+. IRE/NI & UK online customers. Max Free Bet £/€20. Win or win part of e/w outright singles. 5+ runners. 1st bet on each race. Free/void/antepost bets don't qualify. In event of a dead heat, offer won’t apply. Applies to First Past the Post result. Unnamed 2nd Favs don’t qualify. Acc & Payment restrictions apply.
NO DEPOSIT OFFER CHELTENHAM FESTIVAL 2024 GET €70 IN FREE BETS
18+ | New customers only | Promo code: BET10GET70 | Max €70 free bet | Valid Until 31/03/2024 | No rollover requirements apply on free bet winnings
Best Odds Guaranteed on UK & Irish Horse Racing from 9.00am Every Day
18+. We offer Guaranteed Prices on all UK & Irish Horse Racing. So, if you take a price on a horse and the Starting Price (SP) returns bigger, we will pay you the BIGGER SP! Let’s say you take 4/1 and your horse wins at an SP of 5/1, we will pay you 5/1. Let’s say you take 4/1 and your horse wins at an SP of 3/1, we will STILL pay you 4/1. QuinnBet Best Odds Guaranteed applies to bets placed from 9.00 am the day of the race up to £/€250 per customer/per race. T&Cs apply. 18+. We offer Guaranteed Prices on all UK & Irish Horse Racing. So, if you take a price on a horse and the Starting Price (SP) returns bigger, we will pay you the BIGGER SP! Let’s say you take 4/1 and your horse wins at an SP of 5/1, we will pay you 5/1. Let’s say you take 4/1 and your horse wins at an SP of 3/1, we will STILL pay you 4/1. QuinnBet Best Odds Guaranteed applies to bets placed from 9.00 am the day of the race up to £/€250 per customer/per race. T&Cs apply.
Free Bet for 2nd to the Favourite Every UK & IE Ireland Race
18+. Simply place a single or each way bet at odds of evens (2.00) or greater on any UK or Ireland race. There must be a minimum of 6 Runners and the favourite must go off at odds greater than 6/4 (2.50). That's it! If your selection finishes Second to the Favourite we’ll refund your losing stake as a free bet up to £/€10 per race! T&Cs apply.
Hat-Trick Hunt – Predict correct scores to win free bets
18+. Log in and predict the correct score for each fixture displayed and submit your predictions. Prizes include Free Bets. Bonuses Expire in 3 days. Prizes credited within 24h after last event. Click for T&Cs. begambleaware.org
Loyalty Reward – Get free bets every Monday!
18+. Stake £70 or more in our sportsbook across seven bets or more to qualify for a £10 FREE BET every Monday. Bets between 00:01 on Monday and 23:59 on Sunday will qualify. Qualifying bets must be placed at odds of Evens (2.0) or greater. Voided bets or cashed bets will not qualify towards the loyalty scheme. Selected accounts only will qualify for our loyalty scheme. T&Cs apply.
Rags to Riches – Money back as free bet if 2nd to 20/1+ winner
18+. This offer applies to SP (starting price) of the winning horse only. Only your first bet on each race is eligible for a matched free bet. Pre-race win singles and win part of each-way only; multiples or cashed out bets do not count towards this offer. Ante-post bets do not apply to this promotion. Only the official result applies to this promotion. First past the post rules do not apply. T&Cs apply.
Money back on match result bets if the game ends 0-0!
18+. Maximum matched free bet is £10. Pre-match win singles only; multiples, in-play, or cashed-out bets do not count towards this offer. Only your first bet on the 1X2 market on a game in the Champions League counts towards this offer. T&Cs apply.
Bet £10 Get £20 in free bets + Get paid out early if your team goes 2 goals ahead
*New UK customers (Excluding NI) only. Mobile exclusive. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply. **18+. Online Only. Get paid out as a winner if your team is winning by 2 goals, even if you draw or lose. 90 mins only. Applies to Singles & Multiples. T&Cs apply. T&Cs apply
Bet £10 Get £20 in free bets + Get paid out early if your team goes 17 points ahead
*New UK customers (Excluding NI) only. Mobile exclusive. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply. **18+. Online Only. Applies to bets placed on 17 Points Ahead market. Get paid out as a winner if your team is winning by 17 points, even if they lose. Overtime included. T&Cs apply. T&Cs apply
Bet £10, Get £20 in free bets + Money back as a free bets if 2nd to SP Fav
*New UK customers (Excluding NI) only. Mobile exclusive. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Payment method restrictions. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply. **18+. UK online customers only. Max refund £/€20. Win or win part of e/w outright singles only. 5 or more runners. 1st bet on each race. Free bet expires after 7 days. Free/void/antepost bets don't qualify. Unnamed 2nd Favs don’t qualify. T&Cs apply. T&Cs apply
Bet £10, Get £20 in free bets + Best Odds Guaranteed but better
New UK customers (Excluding NI) only. Mobile exclusive. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Payment method restrictions. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply. **18+. Applies to all UK/Irish horse racing. Applies to UK/IRE customers. T&Cs
Bet £10 Get £20 in free bets + Acca Rewards – Make your choice
*New UK customers (Excluding NI) only. Mobile exclusive. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply. **18+. Selected sports. Applies to first unique Acca. Specials/boosts/BOG/free bets (FB)/promotions won’t qualify. Min stake £/€0.05. Boost: Max bonus £/€1,000 per Acca. Min 3 legs. Min odds 1/5 per leg. Only win part eligible for E/W Acca. Insurance: Min 5 legs. Min odds 1/5 per leg. Max FB £/€20 per Acca. FB/cashed out/void bets won’t qualify. Acc & Payment restrictions. T&Cs apply. T&Cs apply
Get up to £50 Welcome Bonus + Free Prize Wheel Spin each day
*New customers only. Opt-in required. 100% Match Bonus up to £50 on 1st deposit of £10+. 50x bonus wagering applies as do weighting requirements. Debit Card deposits only. Irregular gameplay may invalidate your bonus. This offer is valid for 7 days from your new account being registered.18+. BeGambleAware.org. Bet The Responsible Way. **Valid from 00:10 UTC to 23.55 UTC daily. Valid for selected Betway customers registered in the UK. Customers are entitled to 1 daily free spin on the Prize Wheel. Customers can qualify for a daily spin on the Super Wheel if they meet deposit and wagering requirements. 30x wagering on bonus prizes. Full Terms Apply.
Free Bet Club – Place £25 in accas to win £10 in free bets every week
*Eligible UK & ROI customers. Opt in required. Single Line Multiples including 3+ selections. Min. overall odds: 2/1. £25+ of real money bets must be settled between Saturday 00:00 GMT and the following Friday 23:59 GMT. T&Cs apply.
4 To Score – Pick 4 first goalscorers to win £50,000
18+. Predict the First Goalscorers in four selected matches (before the first match’s Kick Off Time). The total prize pot for each Round is fixed at £/€50,000 and there will be no roll over. In order to withdraw the winnings, the customer needs to have passed KYC and have a valid payment method registered to their account. T&Cs apply.
4 To Win – Pick 4 race winners to win a cash prize
18+. Predict the winner in four selected races each day for a chance to win. If you are the only one with all four winners, then you will win the jackpot. If there are multiple winners then it will come down to the tie-breaker on combined winning lengths of all four races. The total prize pot each day is £/€1,000 with an increased jackpot of £/€10,000+ on Saturday ITV meetings. If a customer selects a non-runner, then unfortunately this selection will not count and be deemed a loser. T&Cs apply
Best Odds Guaranteed
18+ Take the Early Price at any UK or Irish Horse Racing or Greyhound Meeting (applies to bets placed on the day of the race between 09:00 & the start of the race) & we'll pay out at the Starting Price if it's bigger. T&C's apply. begambleaware.org
Run For Your Money – Cash refund if your horse refuses at the start
18+ Get a real cash refund if your horse loses all chance at the start of a race. Applies to UK & Irish racing only. T&Cs apply. begambleaware.org
Up to 50% profit boost on your ACCA
18+. You can claim 5 Profit Boosts in a week up to a maximum of a 50% Profit Boost. The minimum odds per selection is 1.2 (1/5). The maximum stake to use the profit boosts is £20 and your profit boosts will increase your winnings up to a max of £1000 per boost. £5 Free Bet Place a bet of £20 on accumulators with five legs or more (each leg must have minimum odds of 1.2 or more). Upon the settlement of the accumulator, a £5 Free Bet will be credited to your account. T&Cs apply.
Best Odds Guaranteed
18+. UK & Irish and selected international horse racing only. Doesn’t apply to bets placed with Free Bets, ante-post bets, Tote bets or Lucky 15s, 31s and 63s bets. Available on bets placed after 08:00 on the day of the race. Best Odds Guaranteed does not apply to Super Extra Place Races. Full T&Cs Apply.
Extra Place Races
18+. Available on selected races. Applies to Each Way bets only. Applies to single and multiple bets. Minimum runner stipulations apply. Doesn’t apply to ante-post bets. Full T&Cs Apply.
Acca Flex – Up to 50% boosts + Acca Insurance
18+. Applies to pre-match football accumulators of 5+ selections on selected markets. Min odds 1/2 leg. 2.5%-50% cash bonus on settlement if all selections win. £10 max cash refund if one leg loses. Paid within 24hrs of bet settlement. Cashed Out/In-Play bets not applicable. T&Cs apply.
Double Delight & Hat-trick Heaven
18+. Place a pre-match single bet on the first goalscorer market in any of the specified Double Delight & Hat-Trick Heaven games. Wait for your player to score and if they score a second you’ll get paid out at double the odds. If they score a third, have your first goalscorer bet paid out at treble the odds in cash! T&Cs apply. BeGambleAware.org
25 no deposit free spins with bonuscode SBXXXTREME + up to 500 free spins on first deposit
18+. New UK certified players | Valid mobile number required | No minimum deposit | 25 Starburst XXXtreme allocated 40 times wagering on winnings | Ends 30.06.24 | T&Cs apply |BeGambleaware.org
Earn up to a 70% boost on successful Tennis accumulators on selected competitions with bet365.
Applies to pre-match accumulators of 2 or more selections on the standard To Win Match, First Set Winner and Set Betting markets for Singles and Double matches from any Grand Slam, ATP, WTA or Challenger Tour event, as well as Singles and Doubles matches from the Davis Cup and Billie Jean King Cup. The maxiumum boost that you can receive is £100,000 or currency equivalent. Bet restrictions and T&Cs apply. New and eligible customers only. Registration required.
20 Free Spins With your first deposit*
*20 Free Spins credited upon your first £10 deposit on Big Bass Splash slot only, valued at 10p per spin. Free Spins must be used within 48 hours of qualifying. All winnings are uncapped and credited to your real money balance. Full T&Cs apply. 18+. BeGambleaware.org
Verify your mobile number and deposit to get 10 Free Spins!
18+. To qualify players must successfully verify their mobile number and deposit £10+. Free Spins are only available to customers who have successfully completed age verification. Free Spins value: 20p. Free Spins are valid for 24 hours from claim. All winnings from Free Spins are credited in cash. T&Cs apply.

The Best Odds Guaranteed promo is probably the most generous of all the existing customer offers out there. Don’t miss out by placing your horse racing bets with one of the sites that runs BOG.

Best odds guaranteed on all UK and Irish horse racing
18+. UK only. Best odds guaranteed is available on win and each-way bets placed on UK and Irish races from 10am on the day of each meeting. The maximum increase in returns received as an enhancement result under this promotion is capped at £50,000 per Member per day. Full T&Cs apply.
Best odds guaranteed on all UK and Irish horse racing
18+. Residents of Great Britain only. Place a bet which includes one or more win or each-way selections on UK or Irish horse racing after 10.00am (UK time) on the day of the race (a "Qualifying Bet"). The maximum increase in returns received as an enhancement result under this promotion is capped at £50,000 per Member per day. Any Member who is self-excluded will not be eligible to participate. Full T&Cs apply.
Opt-in for Best Odds Guaranteed
18+. Paddy Power offer Best Odds Guaranteed on all UK & Irish Horse Racing from 8am on the day of the race. So, if you take a price on a horse and the Starting Price (SP) is bigger we will pay you out at the bigger odds! To avail of Best Odds Guaranteed you need to ‘opt-in’ on the Paddy Power promotions page. Full T&Cs apply.
Best Odds Guaranteed
18+ Take the Early Price at any UK or Irish Horse Racing or Greyhound Meeting (applies to bets placed on the day of the race between 09:00 & the start of the race) & we'll pay out at the Starting Price if it's bigger. T&C's apply. begambleaware.org
Best Odds Guaranteed
18+. UK & Irish and selected international horse racing only. Doesn’t apply to bets placed with Free Bets, ante-post bets, Tote bets or Lucky 15s, 31s and 63s bets. Available on bets placed after 08:00 on the day of the race. Best Odds Guaranteed does not apply to Super Extra Place Races. Full T&Cs Apply.
Best Odds Guaranteed on all UK & IRE Horse Races
18+ www.begambleaware.org Offer applies to customers located in UK, Ireland, and Belgium only. Best Odds Guaranteed offer is available daily from 8am on all UK and Ireland horse racing bets. The maximum daily return per customer from the Best Odds Guaranteed concession is £25,000. T&C’s Apply.
bet365 offer Best Odds Guaranteed on every horse race – every day
Take a price on your selection and if the SP is bigger bet365 will pay you at the bigger odds. Only bets placed from 08:00 UK Time on the day of the race will qualify for Best Odds Guaranteed. Available on Horse Racing. Applies to bets placed on Win and Each-Way Fixed Odds markets only. All racing in Australia, New Zealand, Japan, South Korea, Singapore and Hong Kong is excluded. Bet restrictions and T&Cs apply. New and eligible customers only. T&Cs apply. Only available to new and eligible customers. Registration required.
bet365 Bingo – Easter Cash Climb – Hop to the top to win £20 cash!
Opt-in required. Spend £5 on Bingo Tickets to qualify and earn one point for every Bingo game won in eligible rooms. Win a cash prize depending on how many points you have at the end of the promo period. Promo runs from 26/03/2024 until 01/04/2024. Max. prize, time restrictions and T&Cs apply. Registration required.

Top 10 online bookies for existing promotions in the UK – March 2024

We know there’s more to betting than just a welcome offer, so we’re focusing on all the promotions that are open to existing customers. This will give you the most thorough and up-to-date information on the market, helping you make an informed decision about the best betting site for your individual needs.

1. Paddy Power

Beat The Drop and Wonder Wheel are Paddy Power’s premier promotions. The popular free-to-play games give you a chance at big rewards daily. Their latest football-based promo, Super Sub, is excellent for anyone who regularly bets in the popular player markets. For horse racing fans, there are Extra Places and Best Odds Guaranteed promos to take advantage of. You can also find Power Price Boosts on the homepage, giving plenty of reasons to visit the site regularly.

2. bet365

bet365 keeps the excitement alive for their existing customers by providing many excellent promos. bet365 Goals Giveaway gives football bettors a weekly chance to score free bets, amping up the thrill of every fixture. bet365’s 2 Goals Ahead is another highly valuable promotion that improves the chances of your football wagers winning. The bet365 Price Promise and their comprehensive Best Odds Guaranteed offer mean horse racing fans also get a ton of value! bet365 acca boosts can spice up your bets, regardless of the sports you’re wagering on.

3. Ladbrokes

The electrifying 1-2-Free promo is a must for any football fan! The free-to-play football prediction game gives existing customers the chance to score big with free bets and cold hard cash every single week. Slot Rivals and Golden Goals are two unique promotions that provide avenues to snag free bets, exhilarating free spins, and even more cash rewards! The Ladbrokes Fanzone is another excellent feature. The new promo transforms the Ladbrokes website and app into your very own personalized hub catering to your favourite team.

4. Coral

Coral’s free-to-play prediction games, Football Super Series and Racing Super Series, spice up the most significant football and racing fixtures by giving you a realistic chance to win a free bet. The Coral Racing Club is a highly unique promotion that delivers an insight into the inner workings of the racing world. Coral customers who participate can come away with hospitality tickets for big meetings and other valuable racing prizes.

5. Betway

Betway’s excellent free-to-play prediction games can definitely improve your week. Dive into 4 To Score and 4 To Win, where you could win a massive cash jackpot. Spin your way to victory with the Betway Prize Wheel, where each day brings a guaranteed prize. The rewards include free bets, free casino spins and even cash to splurge on the day’s most prominent match or race. Take advantage of your chance to win big at Betway!

6. William Hill

William Hill’s exceptional Epic Boosts promo increases the thrill of the biggest sporting events by giving some of the most jaw-dropping enhanced odds you’ll find anywhere. Uncover the excitement of Scratch of the Day, a free-to-play daily promo where you can score special offers for major events and get some free bets. With William Hill, the excitement never ends, and there’s always something new to keep their existing customers coming back. Sign up and let your epic journey begin!

7. Betfair

Prize Pinball gives Betfair customers a chance to win free spins, free bets or, if you’re having a lucky day, some big cash prizes! A consistent supply of free bets on both racing and football accumulators, plus free bet builders on a range of the most popular sports, reward existing Betfair customers with outstanding value.

8. LiveScore Bet

LiveScore Bet’s SQUADS allows you to assemble a team of five Premier League players. If they score at the weekend, you’ll rake in some serious free bets and cash rewards. You can place a free accumulator every week, adding an extra layer of delight to your betting experience. LiveScore Bet also has a number of excellent horse racing promos. The combination of Best Odds Guaranteed and numerous Extra Place Races ensures you get superb value when betting on horse racing at LiveScore Bet.

9. Boylesports

BoyleSports’ Fantasy 5 promo allows you to put your fantasy football experience to good use. The free-to-play prediction game gives BoyleSports customers a weekly chance to bag big rewards! BoyleSports has racing covered, too, with a solid selection of promos, including Best Odds Guaranteed and a Free Bet if 2nd to a Favourite refund offer. They also have several Acca and early payout offers, making BoyleSports a solid choice for every bettor.

10. Virgin Bet

Virgin Bet FIVES is a free-to-play game where you can win cash by assembling a 5-a-side team of Premier League stars and hoping they bag some goals during the weekend’s action. Virgin Bet also gives their existing customers free bets when they place multiple bets regularly. If you’re looking for a fresh betting site to play with, Virgin Bet’s promotions make them a great choice.

Other betting sites for existing customer offers

Types of existing customer offers

Although each existing customer offer will have its own intricacies, they can generally be grouped into specific categories. Each will appeal for different reasons, so have a read and decide which you prefer.

Best odds guaranteed

Best odds guaranteed (BOG) is a horse racing promotion offered by a number of betting sites to help take the uncertainty out of your bets.

If you bet on a race where the promotion applies, and your horse goes on to win at bigger odds than when you placed your bet, you’ll be paid out at the higher odds. The way best odds guaranteed works is best explained by using an example.

Best odds guaranteed scenariosOdds when bet placedStarting price (SP)Odds of payoutBOG benefit (£10 stake)
Odds shorten after placing bet5/12/15/1No difference
No change in odds5/15/15/1No difference
Odds increase after placing bet5/110/110/1£50

You can see there can be a real benefit of betting with a bookmaker that runs this promotion, with Betfair, BetVictor and Boylesports all among the sites to offer Best Odds Guaranteed on a daily basis.

Enhanced odds

Enhanced odds is a very straightforward existing customer promotion to understand. A number of betting sites boost, or enhance, the odds of a specific selection for the biggest events on the sporting calendar to limited stakes. This means you might be able to back Manchester City to win at Evens when their standard match winner price is a more prohibitive 1/4. Or Jude Bellingham could be offered to score for England at 2/1 when the true price is nearer Evens. Different betting sites all have their own unique way of highlighting these offers, whether it’s William Hill’s Epic Odds, Paddy Power’s Power Prices or bet365’s Super Boosts.

Loyalty schemes

Many betting sites try to keep their customers engaged by offering loyalty schemes, often in the form of a free bet club. The qualification terms and rewards on offer will vary, but typically you will be given a free bet to use as you wish once you’ve bet a certain amount over the course of a week. Loyalty schemes currently open to the existing customers of betting sites include Paddy’s Reward Club and Betway’s Free Bet Club.

Prediction games

An increasing number of betting sites are dipping their toes into the world of prediction games. These games are run on a regular basis, with existing customers given the chance to predict the winners or correct scores of football matches, or alternatively to choose which horses will win certain races, with the potential to win anything from free bets through to thousands of pounds.

Depending on the game, it can be possible to rack up a healthy number of small free bets across different betting sites, although the likelihood of winning a huge jackpot is unsurprisingly much smaller. Options here include Ladbrokes 1-2-Free and bet365’s 6 Score Predictor.

Extra places

Bookmakers have paid out on extra places for many years now. This happens when they go above and beyond the industry standard terms for events where there are many horses or players in the field.

Horse racing is the most common sport where customers can benefit from extra place promotions. Betting sites are only obliged to pay out each-way bets on the first four horses in the Grand National but some have stretched to the top seven or eight places in recent years.

Golf is another sport where you can expect to benefit from extra places on a regular basis. Majors like The Masters and The Open can see a huge range of place terms, with some sites going above and beyond and paying out on the first 12 finishers, rather than just the top four or five.

Money back refunds

Money back refunds can take many different forms, with one of the most common types being acca insurance. Here, customers can place an accumulator bet with the security of knowing they’ll have their stake refunded if one selection lets them down.

In some cases, refunds will be made in the form of cash, while other betting sites tend to offer free bet credits, so it’s important to be aware of the terms and conditions before taking part in one of these promotions.

Find more existing customer offers

Extra Places

Best Odds Guaranteed

Predictions Games

Rewards Clubs

Our betting site of the month for existing customer promotions – Paddy Power

In March, Paddy Power leads the pack with exceptional offers for existing customers. This renowned betting site offers many top-notch promos that significantly benefit its existing customers. Paddy’s standout offers are the free-to-pay promos Beat the Drop and Wonder Wheel, which present numerous opportunities to secure free bets, casino spins, and cash prizes.

Paddy’s Reward Club stands out as one of the premier loyalty programs available to existing customers on any betting site. Offering members the chance to earn free bets, access to exclusive events, and VIP experiences at massive sports events. Paddy’s Reward Clun provides a rewarding experience for all regular Paddy Power customers.

Football enthusiasts will find Paddy Power’s newest promotion particularly enticing. Super Subh greatly benefits those betting on the individual player markets. Should your player be substituted before landing you a winner, their replacement automatically takes over your bet, keeping your winning prospects alive. This innovative promo and benefits like the Sports Acca Insurance solidify Paddy Power’s status as a go-to choice for both new and experienced bettors.

Paddy Power also offers a wealth of valuable promotions for horse racing fans. Newcomers might regret missing Paddy’s excellent Cheltenham Festival free bet offer. Still, their Best Odds Guaranteed and Extra Places promotions enhance winning potential and payouts for your successful racing bets.

Paddy's Reward Club – Earn a £10 free bet & up to 25 free spins weekly
Qualify for rewards online when you a) Sports: place min 1 qualifying bet of £5 or more. Max free bet is £10 per week when you wager 5 x £10+ in a week, min odds EVS (2.0) per qualifying bet. Power Prices not eligible for qualifying bets. Free bet valid for 7 days. Max Power Up is 1 per week, valid for 7 days & max stake is £50. b) Slots: wager a min of £10+ on any Slot. Max free spins is 25 when you wager £50+ in a week. Spins valid for 7 days & awarded on channel you wagered most on. Free spins can be used on eligible games. Rewards credited by 12pm on Monday following the qualifying week. Cashed out bets & bets placed with free bets will not count. T&Cs apply – see below for full details.
Paddy's Wonder Wheel – Win Free Spins, Free Bets
The Wonder Wheel is open to select Paddy Power customers, 18+ that have a fully verified account. If you get a winning spin, a prize will be awarded at random. On any spin you can win Cash, Free Spins, Games Bonuses, Sportsbook Free Bets, and Free Scratchcards! A free prize doesn’t guarantee winnings. Full T&Cs apply.
SUPER SUB: YOUR BET NOW ROLLS OVER TO THE NEW PLAYER COMING ON
18+. Valid on selected leagues and markets only. Applies to pre-match and in-play singles, multiples and bet builder bets on qualifying Player outcome selections. If Super Sub comes on and wins your bet for you, it will only be settled at full time. Does not apply to Power Prices but does apply to Turbo Power Prices. Does not apply to retail bets. T&Cs and exclusions apply. BeGambleAware.org
Acca Insurance – Free bet if one leg of your 5+ fold acca/Bet Builder lets you down
Applies to pre-match ACCA/Bet Builder only. Min total odds 3/1 (4.0). Max Free bet varies from £1 – £50. Max free bet value can vary per month and limited to 5+ leg bets. Free bet valid for 7 days. Excludes enhanced match odds. Online only. Applies to bet settled by 31st Jan 2024. T&Cs apply.
Power Prices – Football
18+. UK and IE customers. Full T&Cs apply. BeGambleAware.org
Extra place races
The promotion is available for new and existing customers with registered Paddy Power accounts, aged 18 or over. BOG applies from 8am on the day of the race. Applies to singles and multiple bets. If there are less than 16 starters, we will pay 4 places. If there are less than 8 starters, we will pay 3 places. If there are less than 6 starters we will pay 2 places. T&Cs apply.
Opt-in for Best Odds Guaranteed
18+. Paddy Power offer Best Odds Guaranteed on all UK & Irish Horse Racing from 8am on the day of the race. So, if you take a price on a horse and the Starting Price (SP) is bigger we will pay you out at the bigger odds! To avail of Best Odds Guaranteed you need to ‘opt-in’ on the Paddy Power promotions page. Full T&Cs apply.
BOOSTED BINGO GAMES EVERY NIGHT FROM 6PM
18+. Get ready to roll in Paddy’s Pad with boosted prizes every night between 6-9pm! Select UK and Ireland registered Paddy Power Bingo customers. Exclusions may apply to payouts. There will be no pre-buy for Happy Hour games. Vouchers suppliers subject to change. Vouchers cannot be redeemed as cash. We reserve the right to change or discontinue this promotion at any time for any reason whatsoever without notice to the players. This will not impact any players who have already started wagering under a promotion. Full TC's Apply. BeGambleAware.org Please gamble responsibly.

Some of the betting sites existing customer offers

Paddy Power
SUPER SUB: YOUR BET NOW ROLLS OVER TO THE NEW PLAYER COMING ON
Claim Paddy Power Offer
18+. Valid on selected leagues and markets only. Applies to pre-match and in-play singles, multiples and bet builder bets on qualifying Player outcome selections. If Super Sub comes on and wins your bet for you, it will only be settled at full time. Does not apply to Power Prices but does apply to Turbo Power Prices. Does not apply to retail bets. T&Cs and exclusions apply. BeGambleAware.org
Sportingindex
2 FREE £5 SPREAD BETS PLUS £300 CASHBACK
Claim Sportingindex Offer
18+. Place a fixed odds bet of at least £10 at minimum odds of 1/2. On receipt of your first free fixed odds bet you will also receive your first free £5 Total Goals spread bet. On receipt of you second free fixed odds bet (awarded 24 hours later) you will also receive your second free £5 Total Goals spread bet. You need to ensure your account is configured for spread betting to be able to use the 2 x free £5 Total Goals spread bets. Ts&Cs Apply. begambleaware.org.
BoyleSports
Bet £10 Get £20 in free bets + £10 Casino Bonus + Scotland v England: Van der Merwe to score a try in the first half – Was 11/4 Now 4/1
Claim BoyleSports Offer
New UK customers (Excluding NI) only. Mobile Exclusive. £30 in FREE Bets (FB) as £20 in sports bets & a £10 casino bonus (CB). Min Deposit £10. Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. 18+. T&Cs apply. **18+. Prices subject to fluctuation and availability. 10 Max Stake.
BoyleSports
Bet £10 Get £20 in free bets + £10 Casino Bonus Euro Double: Poland & Wales both to win & both teams to score in each match – Was 16/1 Now 18/1
Claim BoyleSports Offer
New UK customers (Excluding NI) only. Mobile Exclusive. £30 in FREE Bets (FB) as £20 in sports bets & a £10 casino bonus (CB). Min Deposit £10. Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. **18+. Prices subject to fluctuation and availability. 90 mins.
BoyleSports
Bet £10 Get £20 in free bets + £10 Casino Bonus + England v Brazil: England to win, both teams to score & Bellingham to score 1st – 18/1
Claim BoyleSports Offer
New UK customers (Excluding NI) only. Mobile Exclusive. £30 in FREE Bets (FB) as £20 in sports bets & a £10 casino bonus (CB). Min Deposit £10. Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. 18+. T&Cs apply. **18+. Prices subject to fluctuation and availability.
BoyleSports
Bet £10 Get £10 in free bets + £10 Casino Bonus + Play Fantasy5 for free to win the 5k jackpot
Claim BoyleSports Offer
*New UK customers (Excluding NI) only. £20 in FREE Bets (FB) as £10 in sports bets & a £10 casino bonus (CB). Min Deposit £10. Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. 18+. T&Cs apply. **18+. UK & IRE account holders only. One entry per person per round. Selections must be confirmed and submitted before kick-off of the first eligible match of each Round. Account and payment restrictions apply. T&C’s Apply. T&Cs apply
BetVictor
BetVictor Predictor – Predict to win cash & free bets
Claim BetVictor Offer
18+. Log in & predict the correct score for each fixture displayed and submit your predictions. Expires on 19.05.24. Prizes include Free Bets & Cash. Bonuses Expire in 3 days. Prizes credited in 24 hours after last event. T&Cs apply. begambleaware.org
BetVictor
Loyalty Club – Place 5 qualifying bets to win a free bet each week
Claim BetVictor Offer
18+. Opt in & place 5 Sport bets of £5 or more, each at odds of 1/2 or greater. Offer available until 23:59 UK time on Sunday. Open a box and receive a Free Bet between £1 and £25. Free Bet expires in 7 days. T&Cs apply. begambleaware.org
Spreadex
Up to 75% boosts on successful accas
Claim Spreadex Offer
18+. This offer is only available to new and eligible customers. This offer applies to winnings on football accumulators of 3 or more selections on the following markets – ‘Match Odds’, ’Total Goals Over/Under’, ’Correct Score’, ’Double Chance’,’ Half Time / Full Time’, ’Half Time Result’, ’Half Time Goals – Over/Under’ and 'Both Teams to Score'. The maximum bonus per bet that you can receive is £25,000 or currency equivalent. The maximum cumulative bonus amount that you can receive in a single day across all bets placed, is limited at £50,000 or currency equivalent. T&Cs apply. BeGambleAware.org
Sportingindex
Up to 75% boosts on successful accas
Claim Sportingindex Offer
This offer is only available to new and eligible customers. This offer applies to winnings on football accumulators of 3 or more selections on the following markets – ‘Match Odds’, ’Total Goals Over/Under’, ’Correct Score’, ’Double Chance’,’ Half Time / Full Time’, ’Half Time Result’, ’Half Time Goals – Over/Under’ and 'Both Teams to Score'. The maximum bonus per bet that you can receive is £25,000 or currency equivalent. The maximum cumulative bonus amount that you can receive in a single day across all bets placed, is limited at £50,000 or currency equivalent.

About the UK 2023 Bookmakers Awards

The UK Bookmaker Awards is an event run annually by leading digital sports media site Better Collective. The awards are run to help those of us who wonder which betting sites are most suitable for our individual needs. Over 4 million data points were analysed over the course of the year to give a true reflection of which betting sites provide the most competitive odds and best all-round service. The data was broken down into different categories ranging from welcome offers and football odds through to banking and customer service, all combining to make up the perfect bookmaker, so that you can sign up with the one that appeals most strongly.

bet365 are the big winner from the latest set of awards, finishing ahead of over 20 rival betting sites in categories including best horse racing odds, best user experience and best welcome offer. Existing customers are evidently happy with the offers currently open to them at bet365 too, voting them top in the players’ choice section, just ahead of big names including William Hill, Ladbrokes and Paddy Power, who also secured spots in the top five. You can find out plenty more on the dedicated UK Bookmaker Awards site, with details of exactly where each site finished, and who scored best in the different sections.

In the video below we hear from Christian Kirk Rasmussen, COO & Co-Founder of Better Collective and he explains why the awards help bettors.

How we compare the best betting sites and offers

With so many betting sites available to bet with, it can be difficult to sort the wheat from the chaff. We’ve therefore done the hard work for you by considering all the key features that combine to provide the best betting experience. Here are some of our top considerations:

An excellent range of existing customer offers

It’s important for a betting site to give their customers reasons to keep coming back. This means appealing and inventive promotions centred around the sporting events you want to bet on, and enticing incentives from free bets to enhanced odds. A good offer should be generous and simple to understand, without complex turnover requirements or hoops to jump through before you can access any free bets.

Trustworthy and secure

The best betting sites must be secure, so that you know your money is completely safe with them, and that any winnings can be withdrawn without any problems. Rest assured, all the bookmakers we feature will pass this key test.

Competitive odds

It goes without saying that a good betting site should offer its customers competitive odds on a range of markets, both pre-event and in-play, alongside options to cash out if you want to lock in your profits or limit your losses.

Withdrawal and deposit options

It’s helpful to have a range of alternatives when it comes to deposit and withdrawal methods, so you can bet the way you want. Minimum and maximum deposit and withdrawal amounts should also be set at reasonable levels.

An enjoyable user experience

There’s no point having great offers and odds if it’s impossible to find them, so the sites we rank most highly must also be easy and intuitive to use, allowing you to place a bet on the event you want in the space of a few clicks.

Mobile first

The majority of people now bet on their mobile phones, so it’s important to have a betting site that caters to this. If there’s an app available to download, that’s even better.

A strong in-play package

Betting in-play has become increasingly popular over the years, so we’re keen to feature betting sites who stream an extensive selection of events for free, while also giving customers the opportunity to cash out their bets to lock in their profits or limit losses.

Additional features

Whether it’s 24/7 customer support, thorough responsible gambling tools or access to comprehensive stats to aid your betting decisions, we all like something extra, so the best betting sites we list are sure to have some or all of these features.

Interested in new customer sign up offers?

Best betting sites for existing customer offers FAQs

It’s best to split your eggs across more than one basket if you want to benefit from the full range of existing customer offers. We’ve highlighted the best new and existing customers from all the top betting sites, including bet365, Ladbrokes, William Hill, Paddy Power, and many more, so you’re best deciding which promotions appeal most to your individual needs.

There are many excellent free-to-play offers so it’s possible to rack up the free bets and to put yourself in with a chance of winning some big prizes if you’re willing to dedicate the time and effort. Among the best free-to-play offers are the Paddy Power Wonder Wheel and Betfair Prize Pinball which both offer up free spins and free bets on a daily basis. You can earn free bets each week by playing the bet365 Goals Giveaway and Ladbrokes 1-2-Free too, while there are also a number of predictions competitions which offer the opportunity to win life changing sums of cash if your tipping radar is on target.

If you bet on horse racing, it’s crucial to find a site which offers Best Odds Guaranteed, such as bet365, Ladbrokes and Coral. On top of that, many betting sites heavily boost their prices on the biggest events, with Epic Odds from William Hill, Paddy’s Power Prices and bet365’s Super Boosts among the most generous ones to look out for.

There are all sorts of football promotions for you to take advantage of on a daily basis, ranging from enhanced odds through to predictions competitions where correct answers can win you free bets or even large cash prizes. Many betting sites also offer special promotions when there’s a big match, so keep an eye out to make sure you don’t miss the best ones.

There are a host of top class online casino promotions on the market, all ready for you to benefit from. A couple of highlights include William Hill’s Daily Scratch and Ladbrokes’ Slot Rivals, which both offer up the opportunity of getting your hands on free spins each and every day.

Read about other bookmakers’ and types of existing customer offers

William Hill logo

William Hill promo codes

LeoVegas free bets and betting offers

Best odds guaranteed bookmakers

Ladbrokes logo

Ladbrokes 5-A-Side

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