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Commercial Content | 18+ | T&C's Apply

‘Big Data’ To Change Racing Landscape

Finishing PostBetting on horse racing in the UK is set for a revolution, with at least one of the leading bookmakers set to announce the introduction of in-play betting backed up by ‘Big Data’, according to an article in The Guardian on Friday.

The report says that advances in GPS technology have made it possible for the bookies to offer detailed information on each horse, including the ground they have covered and stride lengths and patterns – all in real time. All the information will then be available for post-race analysis, adding to the arsenal of small-time punters and professional gamblers alike.

The article warns that while in-running betting is in its infancy the margins applied by the bookies are likely to be significantly higher than usual.

But things are expected to settle down when the industry more fully understands the impact of the new technology and as more players come into the market, providing welcome competition for the in-running offering on the Betfair Exchange, which is dominated by big players with access to faster information from the course.