New Paddy Power Ad Campaign

Irish bookmaker Paddy Power have launched their first ‘productions’ in a major new brand advertising campaign that champions the unsung heroes of sport.

The ads, that were first aired on Saturday (19th Nov), celebrate the optimistic nature of punters – with each of the unsung heroes putting their own twist on classic songs.

The first advert features a football steward who alters the lyrics of Bonnie Tyler’s ‘Total Eclipse of the Heart’ in defiance of the opposition football fans taunting him:

The other ‘Race Goer’ ad stars a seasoned horse-racing fan observing crowds at the races while singing his version of ‘Stuck in the Middle With You’ by Stealers Wheel:

Paddy Power are replacing their ‘You’re Welcome!’ strapline with a new ‘You Beauty!’ concept and are offering new customers 3 x €/£10 free bets: CLICK HERE TO CLAIM.