Irish bookmaker Paddy Power have launched their first ‘productions’ in a major new brand advertising campaign that champions the unsung heroes of sport.
The ads, that were first aired on Saturday (19th Nov), celebrate the optimistic nature of punters – with each of the unsung heroes putting their own twist on classic songs.
The first advert features a football steward who alters the lyrics of Bonnie Tyler’s ‘Total Eclipse of the Heart’ in defiance of the opposition football fans taunting him:
The other ‘Race Goer’ ad stars a seasoned horse-racing fan observing crowds at the races while singing his version of ‘Stuck in the Middle With You’ by Stealers Wheel:
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