The biggest fixture in the racing calendar is upon us and the bookmakers will all be hoping the Cheltenham Festival 2018 proves to be a springboard to a successful summer. For the bookies, this is one of the most significant weeks of the year, giving them the opportunity to attract and retain customers with a host of offers.
It always pays to shop around, but never more so than when the bookmakers are happy to see their customers enjoy their share of luck. Customer loyalty ahead of a summer of racing and the business end of football season, not to mention the World Cup, is crucial for driving stakes when it matters most.
Meanwhile, a combination of the recent snow and rain, plus low temperatures, has left the the going at Prestbury Park as “soft, heavy in places”, and with more rain forecast this week, there is no question that conditions at the Festival will be testing.
|All odds quoted are subject to change|