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William Hill
76.32% of 152 review(s)
gave 4 stars or better
  • Scratch of the Day
    Scratch of the Day
    Win instant prizes, free bets, boosts & offers
  • Free or 4 Prediction Game
    Free or 4 Prediction Game
    Pick 6 games with 3/4 goals to win free bets
  • William Hill Epic Odds
    William Hill Epic Odds
    Heavily enhanced odds on the biggest events
Bet £10 Get £30, Credited as 3 x £10 bets

18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad

William Hill Promo Code and Offers 2023

William Hill are one of the best known bookmakers around, so you know you’re getting a tried and trusted experience when betting with them. Take advantage of the ongoing William Hill sign up offer, where new customers can claim £40 in free bets after betting £10 on mobile, and read on for the various promos and perks that come from being a William Hill customer.

Sign up with William Hill

William Hill Welcome Offers

There are a number of William Hill welcome offers for potential customers to choose from. One point to note is that the William Hill welcome offer varies depending on whether you’re opening a new sports betting account on your laptop or mobile – you’ll receive an extra £10 free bet on mobile – so think carefully about which offer is the right one for you.

You’ll also find that a William Hill promo code is needed to claim their offers, so be sure to click through to their registration page from to avoid missing out.

Category Bonus Description Bonus Code
Desktop Bonus Bet £10 and get a £30 free bet CLICK HERE
Mobile Bonus Bet £10 and get a £40 free bet CLICK HERE

William Hill sign-up offer terms & conditions

The T&Cs William Hill apply to their welcome offers are overly complex but there are some key points to be aware of. The sportsbook sign-up offers both need a William Hill bonus code to trigger the free bets, whilst the Vegas and Poker promotions require the bonuses to be used on specific games. You can find more details on each of these William Hill sign-up offers below.

  • Desktop Sports Key T&Cs – 18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad
  • Mobile Sports Key T&Cs – 18+. Play Safe. When you sign-up via Mobile using promo code P40 and place a bet of £10/€10 or more we will give you 4x £10/€10 free bets credited after settlement of first qualifying bet, free bets will expire 7 days after the qualifying bet is placed, payment method/player/country restrictions apply. Virtual markets excluded. #ad

Sign up with William Hill

How to Sign Up with William Hill

The William Hill mobile welcome offer successfully combines a generous amount of free bets for a relatively small outlay, without concerns about overly complex T&Cs. There is a William Hill bonus code to be aware of though, so let’s take you through sign-up process with a step-by-step guide:

  1. Click through the William Hill ‘Bet £10, Get £40 in free bets on mobile‘ offer from
  2. Click ‘Join Now’. If you’ve done this from, you should see a message confirming the William Hill promo code has been successfully applied, as pictured below. The William Hill promo code activates the welcome bonus of £40 in the form of four free bets of £10 each, once your qualifying bet of £10 has been settled.
  3. Enter your personal and contact details and choose a unique username and secure password.
  4. William Hill are a responsible gambling operator, so you’ll be asked to choose a daily, weekly or monthly deposit limit
  5. Ensure the William Hill bonus code has been added, and read and accept the terms and conditions once you’re happy.
  6. You’ll then have to verify your details by uploading copies of your ID (Passport/ID/Driving License) and proof of address. This may feel time-consuming but it is worthwhile and will ensure any withdrawals you make are swift.

Sign up with William Hill

William Hill Offers for 2023

Once you’ve signed up to the William Hill promo code welcome offer, you’ll invariably be looking for more reasons to continue betting there. The good news is there are indeed plenty more promotions open to existing William Hill customers.

These William Hill offers range from event specific Will Hill bet boosts, through to extra places on horse racing and regular existing customer free bets offers, so let’s delve a little deeper into the offers for 2023 that complement the William Hill promo code welcome bonus for new customers:

William Hill Scratch of the Day

Scratch of the Day was introduced by William Hill a couple of years ago as a way of encouraging and rewarding their regular players with existing customer free bets and other appealing offers.

As the name suggests, you can take part in William Hill Scratch of the Day for free each day by clicking through the promotion to access your scratchcard, and scratching the hidden icons in the hope of revealing three matching symbols.

Each symbol relates to a different sports betting prize, which include existing customer free bets, boosts and exclusive offers, so it’s well worth sparing a few seconds in the hope of revealing a reward.

Sign up to play William Hill Scratch of the Day

William Hill Extra Places

One of the most popular promotions for existing customers is extra places on selected horse races, where William Hill offers improved terms and pays out on more horses in some races.

For example, the place part of each way bets may be settled as winners for the top five horses, rather than the industry standard top three or four. The selected races are often high-profile handicaps that are shown live on free-to-air TV. To find out the William Hill extra places today, simply go to their site, look for a promotional banner and the top of the home page and select any William Hill extra places offers that catch your eye.

Best Odds Guaranteed

Alongside extra places, William Hill also promises Best Odds Guaranteed (BOG) for all race meetings in the UK. This offer is available for bets placed after 10am each day. If you place your bets after this time and the Starting Price (SP) increases, your winnings will be paid out at the best odds of the two.

Key T&Cs – Max benefit £25,000 per customer, per day. Available on selected races/meetings from 10:00 on day of race. If SP is greater than price taken, returns will be paid at SP. Customer/Player restrictions & Racing Best odds Guaranteed Rules apply.

Sign up for William Hill BOG

William Hill Acca Insurance – Acca Freedom

You may well have come across acca insurance before, where you’re ‘insured’ against one losing selection by receiving a free bet. Acca Freedom gives you this option, but with an added twist if you’re feeling confident in your acca selection. Either insure your bet against one losing result from fivefolds or bigger to get your money back as a free bet of up to £20, or boost the odds of trebles or more to increase your potential winnings.

Key T&Cs – 18+, one acca freedom offer per customer, per day. Player restrictions & individual Bet Boost and Acca Insurance terms apply. Online only. Player restrictions & terms apply. Click for full terms.

William Hill Free or 4

William Hill Free or 4 is a football predictions game which complements their Acca Freedom offer. With this offer, existing William Hill customers can win free bets by predicting six games in which exactly three or four goals – hence the name of the promotion – are scored.

Pick four of the six matches correctly and you’ll win a £1 free bet, five correct selections wins you a £5 free bet, while picking all six matches means you’ll receive £200 in free bets, paid as eight £25 free bets.

While the maximum prizes aren’t as big as you’ll see with some other operators, picking matches with three or four goals in is far more achievable, so it’s a great way to get hold of some existing customer free bets.

Sign up for William Hill Free Bets


#YourOdds is William Hill’s customised betting feature. Customers can create a personalised bet by combining outcomes that are not available with regular betting. You present the multiple by tweeting William Hill who will quote odds on the bet combined outcomes.

Key T&Cs – Stake limits apply. Click for full terms.
The customer can accept the odds and place the bet or decline the offer. William Hill publishes qualifying events at the start of each week and customers can create their permutations.

Epic Odds

William Hill are offering epic odds each week, which offers both new and existing customers the chance to bet up to £10 on a heavily enhanced event. Epic odds we’ve seen include Tottenham boosted from 1/3 to Evens to beat Wolves in the Premier League, and England enhanced from 2/7 to Evens to defeat Iran in the World Cup.

18+. Play Safe. Bet up to £10. Available Online & In Shop for Plus customers. Limited availability. Odds may fluctuate. #ad

Sign up for enhanced William Hill odds

William Hill Bonus Drop

William Hill Casino players can also benefit from a number of promotions including a welcome offer for new customers.

William Hill Bonus Drop could be seen as the casino equivalent of Scratch of the Day. Rather than scratching to reveal a prize, you have a free daily disc drop, with prizes in ranging from free spins or free bonuses to use on specific slot games through to cash prizes which get added directly to your balance.

More William Hill features – In-Play Betting and Live Streaming

William Hill is amongst the most revered and respected bookmakers. They’ve gained a reputation for offering competitive odds on a huge range of sports and events.

There is a huge array of odds and markets available at William Hill. With over 30 different sports to bet on, William Hill betting is designed to attract as many customers as possible, no matter which sports they like to wager on.

There’s a great range of pre-match odds and outright betting, and Live Betting is also an option at William Hill. Football, tennis and cricket are three of the more popular in-play betting options, but you’re just as likely to find in-play markets on esports, volleyball or table tennis.

If you want to watch live sport, William Hill give you the opportunity to do just this via their Live Streaming service which challenges the best in the business. There’s an extensive range of live streams you can watch for free, offered on sports that include:

    • Football
    • Tennis
    • Basketball
    • Horse Racing
    • Greyhound Racing
    • Cricket
    • Snooker

How can you access a William Hill live stream? The rules can vary, depending on which stream you’re trying to access, but generally, you’ll need either a funded account or to have placed a bet in the previous 24 hours.

Sign up for Free Live Streaming with William Hill

William Hill Mobile App

There’s no doubt that the William Hill mobile app for sports betting is one of the most popular in the UK. In addition to their sports app, William Hill have also released dedicated apps for their casino.

It’s no surprise that one of the oldest bookmakers in the United Kingdom jumped on board with mobile betting quickly. The William Hill mobile app delivers a user-friendly and seamless betting experience.

You can access all parts of your William Hill account through the app, just as you can on the desktop site. Don’t want to download the betting app? No problem. William Hill mobile betting is available by visiting the site on your mobile device.

If you do want to download the William Hill app the process is easy. Download the app directly from the William Hill site on any Android or iOS device.

William Hill Payment Options

There are many ways you can make funds transfers to and from your William Hill account, which are detailed in dedicated William Hill deposit and withdrawal pages that include deposit methods and withdrawal times.

Key points to note are a minimum William Hill deposit or withdrawal amount of just £5 which can be made by Visa debit card, while typical withdrawal times can vary from 3-5 days for Bank Transfers down to just hours for debit cards.

Other payment options accepted at William Hill include:

    • Debit Card
    • Credit Card for non-UK customers
    • E-wallet, including Paypal, Skrill and Neteller
    • Bank Transfer

Sign up for Safe and Fast Withdrawals with William Hill

William Hill Customer Support

If you have an issue with William Hill betting, the easiest way to get it resolved is to contact the customer service team. Live Chat and Telephone enquiries can be made 24 hours a day. If you prefer, contact the team via email. You can also upload identification documents, if requested, via the email form found under the Help menu.

If you’re a social media user, William Hill also offer help through their Twitter page. Open from 8am to 11pm, this can be an easier way to get a helpful response.

Our William Hill Betting Verdict

If you’re familiar with betting, it’s likely you’ll already be aware of William Hill’s standing in the industry as an established sportsbook and casino.

Fortunately they haven’t rested on their laurels, offering odds and markets across a wide range of sports to cater to bettors with varied tastes. Horse racing punters in particular should be impressed by what’s on offer here, thanks to a combination of William Hill best odds guaranteed, live streaming and William Hill extra places.

Sign up with William Hill


Here are the answers to some frequently asked questions related to the William Hill promo code and William Hill offers:

Is there a William Hill Promo Code?

Yes, there is a William Hill promo code which you can access in this article and it is used to activate the welcome bonus.

Can I Claim the Welcome Offer?

New customers can claim the offer after registering, making a deposit and satisfy all terms and conditions.

Are there any specific terms and conditions relating to this William Hill Welcome Bonus?

New customers must enter the William Hill promo code, sign up, deposit and bet at least £10. If you sign up on mobile and use the correct William Hill promo code, you’ll receive 4 x £10 free bets. Non-mobile customers using a valid promo code will instead receive 3 x £10 free bets.

Are there any Promotions for Mobile Users?

Yes, the mobile-specific William Hill promotions are listed above. Mobile users can also claim the standard William Hill promo code welcome bonuses and any ongoing William Hill offers for existing customers. These rules apply for all mobile platforms, such as iOS and Android.

Can I Claim the William Hill Promo Code Welcome Bonus and any other William Hill Offers?

All customers are entitled to the William Hill promo code welcome bonus and ongoing William Hill offers for current players.

What Safer Gambling Tools Does The Operator Have Available?

The safer gambling tools available via William Hill are the following: Deposit limits, session-time notifications, product blocking, short time-outs and self-exclusions.

Learn more on the William Hill safer gambling tools page.

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Very Good


Nathaniel Gayle


Brilliant bookmaker!

Where do I begin? The sign up and verification process at William Hill was simple and easy! Their odds are really good and the markets they have to bet on were very good, it's rare I find a bookmaker who does even minor leagues in whatever sport!

The deposit process is simple and withdrawals were easy and quick usually within 2-3 days for me. Their live chat was helpful whenever they were required. I mainly bet from their app however in store they were great too. I mainly bet on football, tennis and basketball and their markets for these sports were amazing! They have everything you could possibly want.

On the app you have the ability to watch some live sports which was fantastic to really get into your bets and live every moment. The quality of the streams were good. And they are live and up to date with the software which is helpful.

I've placed bets with near enough every bookmaker whether it's online or in shops and I haven't come across a bookmaker that has ticket every box like William Hill.

To conclude I would definitely recommend them if you want a great betting experience! I would highly suggest you try them out take them up on their free bets and give them a go!

Emma Mansfield


Easy to use

From the onset William Hill is probably the easiest site to register with and sign up to, it's convenient with being able to link a PayPal account and also cap spending. It's very easy to withdraw funds from your account but slightly annoying deposits start from £10 when I try with PayPal. I can't comment on this from a debit card so may be different.

The mobile version of the site is easy to navigate and the search function provides a way to find bets for things that aren't sport related (such as elections and snow). I have given 4/5 as I find the minimum deposit annoying.

donna taylor


good customer service

I joined William hill several years ago, the sign up process was really simple and straight forward and took no time at all to setup. I do not really gamble, except for the grand national once a year, but I used William Hill because it's a trusted name in betting and the odds were good too.

I have placed bets on the Grand National for the last couple of years, sometimes making small wins but just for a little bit of fun. This year I deposited money into my William Hill account, but struggled to place bets, the Grand National came and went and I forgot all about it. When I realised a few weeks ago that there was money in the account, I tried to withdraw what had been deposited, but was faced with a problem. I had to validate the account by providing photo ID and address ID. I managed to talk to customer services using the online chat. The process was really easy and the person at the other end was extremely helpful. She pointed out that new laws have been put in place that mean all accounts must be verified. They helped me validate the account, even waiting for me to scan ID, so that I could withdraw the money.

Eimear Quinn


Generally positive

The sign up process at William Hill is very simple and they are very quick to verify your identification to allow you to start using your account almost straight away.

I found the odds were standard and pretty much the same as their competitors but they give the option for an odds boost on a select number of bets which is great. The market is vast and you can place a bet on just about any sport you can think of with a range of options within that sport. I found that placing an accumulator bet was a lot simpler than with other betting companies I’ve used in the past.

I downloaded the William hill app and got rewarded with a daily drop zone game which if successful gives you 5 free spins on one of the casino games. These games actually allow you to use your bonus winnings unlike some others where you have to wager 35x your winnings to touch your bonus funds.

I found that it was a very straightforward process to deposit funds with no minimum amount which is great. The in app option to have a daily limit is something I think is very important as it can be so easy to get caught up in play. Again, the withdrawals process is nice and easy and there’s no ridiculously long waiting period for the money to get back to your bank account. There is however a 24 hour withdrawal reversal option if you change your mind.

lindsay ruth


Best one I've tried!

William Hill is the bookmaker I always go to when I put a bet or the lottery on. It's very easy to sign up and to validate your account.

Always lots of welcome offers and the odds are really good. There are lots of deals for new and existing customers every week.

Customer service is second to none. They reply to your query within minutes. Any problems they will do there best to help you sort it out.

Never had any problems cashing out or putting a bet on. Everything is easily explained and straight forward. The bookmakers app is fast and reliable. Very secure and I trust them with my details especially my bank etc.

Highly recommend this to first timers or someone who hasn't signed up and is looking for a deal and free bets. You will not be disappointed!

More William Hill offers

Special /  T&Cs Apply Horse Racing

Epic Boost on Horseracing (max stake £5)

18+. Play Safe. Epic Boosts on selected horse racing markets. Claim required. 1 Epic Boost per customer expires Sunday at 23:59. Max stake £5 single or £5 E/W. On E/W bets, only “win” part boosted. Selected customers only. Full T&Cs apply. #ad.

Freebet /  T&Cs Apply Bookmaker

Get £40 in free bets when you stake £10, credited as 4 x £10 bets

18+. Play Safe. When you sign-up via Mobile using promo code P40 and place a bet of £10/€10 or more we will give you 4x £10/€10 free bets credited after settlement of first qualifying bet, free bets will expire 7 days after the qualifying bet is placed, payment method/player/country restrictions apply. Virtual markets excluded. #ad

Sign up offer /  T&Cs Apply Vegas / Wagering & T&Cs Apply

Stake £10 Get 100FS Granny vs Zombies

18+. Play Safe. New customers only. Opt in required. 1x per customer. Granny vs Zombies™ only. Min £10 stake. Max 100 Free Spins at 10p per spin. Free Spins expire 24 hours from issue. Max redeemable £30. Eligibility rules, game, location, currency, payment-method restrictions and terms and conditions apply. #ad

Freebet /  T&Cs Apply Bookmaker

Bet £10 Get £30, Credited as 3 x £10 bets

18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad

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