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William Hill
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gave 4 stars or better
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Bet £10 & Get £30 in Free Bets

18+. New William Hill online customers only. Min. unit stake of £10/€10 at odds of 1/2 or greater. Only the “win” part from EW bets will count. Free bet terms, payment method & country restrictions apply. Free bets credited as 3 x £10/€10. Free bet stakes are not returned as part of the settlement of successful free bets. All Free Bets must be wagered within 30 days. T&Cs apply.

William Hill Offers & Review

William Hill is amongst the most revered and respected bookmakers. They’ve gained a reputation for offering competitive odds on a huge range of sports and events. In our review we’re going to show you the benefits to William Hill betting, our views on the William Hill mobile app and much more besides.

There is a huge array of odds and markets available at William Hill. With over 30 different sports to bet on, William Hill betting is designed to attract as many customers as possible, no matter which sports they like to wager on.

There’s a great range of pre-match odds and Outright betting. Live Betting is also an option at William Hill. Football, tennis and cricket are just three of your in-play betting options.

For those who like to bet on the go, there is a dedicated William Hill mobile betting app available for download. We’re going to examine how the app performs shortly.

If you want to watch live sport, William Hill give you the opportunity to do just this via their Live Streaming service. Terms and conditions apply to accessing live streams, we’ll explore this in more detail later.

There’s much more to William Hill betting than just sports. With a variety of casino options too, you’re likely to find something enjoyable here.

William Hill Sports Betting

First up, let’s discuss what William Hill betting options you have. There is a good range of sports you can bet on here. The range of sports don’t just focus on the UK market, with odds on events taking place all over the world available regularly.

Popular sports include football, tennis, basketball, cricket and rugby, but the range doesn’t stop there. If you’re a fan of betting on the horses, you’re likely to be impressed with the variety of odds on UK racing and beyond.

Promotions tend to be focused on the most popular sports. Horse racing, for instance, is the focus of plenty of bonus opportunities, but there are also chances to earn bonus funds to spend on any sports market of your choice.

Fancy betting on eSports? The range of eSports markets at William Hill impress. All major worldwide tournaments are covered, including live betting odds.

There are a huge array of competitions to bet on here. Major and minor events are well covered. This is especially true when it comes to the world’s biggest sports. There are literally thousands of betting odds offered on football leagues and competitions, for example.

William Hill Mobile App

There’s no doubt that the William Hill mobile app for sports betting is one of the most popular in the UK. In addition to their sports app, William Hill have also released dedicated apps for their casino.

It’s no surprise that one of the oldest bookmakers in the United Kingdom jumped on board with mobile betting quickly. The William Hill mobile app delivers a user-friendly and seamless betting experience.

You can access all parts of your William Hill account through the app, just as you can on the desktop site. Don’t want to download the betting app? No problem. William Hill mobile betting is available by visiting the site on your mobile device.

If you do want to download the William Hill app, and to be honest if you’re a customer here why wouldn’t you, the process is easy. Download the app directly from the William Hill site on any Android here or iOS device here. It should only take a few minutes to complete the registration process.

A good WiFi or 3G connection is required for a smooth betting experience. It’s a good idea to update the software on your mobile device before you download the app.

William Hill Payment Options

There are many ways in which you can make funds transfers to and from your William Hill account. A good range of card and eWallet options are at your disposal, along with prepaid cards and bank transfers.

There is a difference in minimum and maximum deposit and withdrawal amounts. Check the details of your chosen method before you request a funds transfer.

Let’s take a look at your available payment options at William Hill:

  • Debit Card
  • Credit Card
  • Entropay
  • Pingit
  • Skrill
  • PayPal
  • Neteller
  • eco
  • Fast Bank Transfer

William Hill Live Betting And Streaming

We’re impressed with the live betting options available at William Hill. The live betting platform they’ve developed challenges the best in the business. William Hill betting odds on live action are incredible in number, with major and minor events extensively covered.

The same can be said of the William Hill betting live streaming facility. There’s simply an incredible range of live streams you can watch for free, offered on sports that include the following:

  • Football
  • Tennis
  • Basketball
  • Horse Racing
  • Greyhound Racing
  • Cricket
  • Snooker

How can you access a William Hill live stream? The rules can vary, depending on which stream you’re trying to access. Generally, you need either a funded account or to have placed a bet within the previous 24 hours.

William Hill Customer Support

If you have an issue with William Hill betting, the easiest way to get it resolved is to contact the customer service team. Live Chat and Telephone enquiries can be made 24 hours a day. If you prefer, contact the team via email. You can also upload identification documents, if requested, via the email form found under the Help menu.

If you’re a social media user, William Hill also offer help through their Twitter page. Open from 08:00 to 23:00, this can be an easier way to get a helpful response.

Our William Hill Betting Verdict

If you’re familiar with online betting, it’s likely you’ve already been enticed by what William Hill betting can offer. If you’ve not signed up, this sportsbook is worth considering.

With so many odds and markets offered on a wide range of sports, William Hill is the ideal sportsbook for bettors who have varied taste. Horse racing bettors in particular should be impressed by what’s on offer here.

Ultimately, we encourage that everyone plays responsibly. In case of uncertainty regarding what that means, you can discover more about responsible online gaming here.

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Very Good


Nathaniel Gayle


Brilliant bookmaker!

Where do I begin? The sign up and verification process at William Hill was simple and easy! Their odds are really good and the markets they have to bet on were very good, it's rare I find a bookmaker who does even minor leagues in whatever sport!

The deposit process is simple and withdrawals were easy and quick usually within 2-3 days for me. Their live chat was helpful whenever they were required. I mainly bet from their app however in store they were great too. I mainly bet on football, tennis and basketball and their markets for these sports were amazing! They have everything you could possibly want.

On the app you have the ability to watch some live sports which was fantastic to really get into your bets and live every moment. The quality of the streams were good. And they are live and up to date with the software which is helpful.

I've placed bets with near enough every bookmaker whether it's online or in shops and I haven't come across a bookmaker that has ticket every box like William Hill.

To conclude I would definitely recommend them if you want a great betting experience! I would highly suggest you try them out take them up on their free bets and give them a go!

Emma Mansfield


Easy to use

From the onset William Hill is probably the easiest site to register with and sign up to, it's convenient with being able to link a PayPal account and also cap spending. It's very easy to withdraw funds from your account but slightly annoying deposits start from £10 when I try with PayPal. I can't comment on this from a debit card so may be different.

The mobile version of the site is easy to navigate and the search function provides a way to find bets for things that aren't sport related (such as elections and snow). I have given 4/5 as I find the minimum deposit annoying.

donna taylor


good customer service

I joined William hill several years ago, the sign up process was really simple and straight forward and took no time at all to setup. I do not really gamble, except for the grand national once a year, but I used William Hill because it's a trusted name in betting and the odds were good too.

I have placed bets on the Grand National for the last couple of years, sometimes making small wins but just for a little bit of fun. This year I deposited money into my William Hill account, but struggled to place bets, the Grand National came and went and I forgot all about it. When I realised a few weeks ago that there was money in the account, I tried to withdraw what had been deposited, but was faced with a problem. I had to validate the account by providing photo ID and address ID. I managed to talk to customer services using the online chat. The process was really easy and the person at the other end was extremely helpful. She pointed out that new laws have been put in place that mean all accounts must be verified. They helped me validate the account, even waiting for me to scan ID, so that I could withdraw the money.

Eimear Quinn


Generally positive

The sign up process at William Hill is very simple and they are very quick to verify your identification to allow you to start using your account almost straight away.

I found the odds were standard and pretty much the same as their competitors but they give the option for an odds boost on a select number of bets which is great. The market is vast and you can place a bet on just about any sport you can think of with a range of options within that sport. I found that placing an accumulator bet was a lot simpler than with other betting companies I’ve used in the past.

I downloaded the William hill app and got rewarded with a daily drop zone game which if successful gives you 5 free spins on one of the casino games. These games actually allow you to use your bonus winnings unlike some others where you have to wager 35x your winnings to touch your bonus funds.

I found that it was a very straightforward process to deposit funds with no minimum amount which is great. The in app option to have a daily limit is something I think is very important as it can be so easy to get caught up in play. Again, the withdrawals process is nice and easy and there’s no ridiculously long waiting period for the money to get back to your bank account. There is however a 24 hour withdrawal reversal option if you change your mind.

lindsay ruth


Best one I've tried!

William Hill is the bookmaker I always go to when I put a bet or the lottery on. It's very easy to sign up and to validate your account.

Always lots of welcome offers and the odds are really good. There are lots of deals for new and existing customers every week.

Customer service is second to none. They reply to your query within minutes. Any problems they will do there best to help you sort it out.

Never had any problems cashing out or putting a bet on. Everything is easily explained and straight forward. The bookmakers app is fast and reliable. Very secure and I trust them with my details especially my bank etc.

Highly recommend this to first timers or someone who hasn't signed up and is looking for a deal and free bets. You will not be disappointed!