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Euros 2024 Betting Offers

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Best odds guaranteed bookmakers

United Kingdom

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Best Odds Guaranteed, also known as BOG, is one of the most popular horse racing betting offers amongst punters. It can add massive value to your horse racing bets. BOG means you’ll benefit if your horse’s odds drift after you’ve backed them. Whenever you bet on horse racing, you should use a betting site which offers BOG. We’ll explain more about how it works and which betting sites offer it below.

Opt-in for Best Odds Guaranteed
18+. Paddy Power offer Best Odds Guaranteed on all UK & Irish Horse Racing from 8am on the day of the race. So, if you take a price on a horse and the Starting Price (SP) is bigger we will pay you out at the bigger odds! To avail of Best Odds Guaranteed you need to ‘opt-in’ on the Paddy Power promotions page. Full T&Cs apply.
Best odds guaranteed on all UK and Irish horse racing
18+. Residents of Great Britain only. Place a bet which includes one or more win or each-way selections on UK or Irish horse racing after 10.00am (UK time) on the day of the race (a "Qualifying Bet"). The maximum increase in returns received as an enhancement result under this promotion is capped at £50,000 per Member per day. Any Member who is self-excluded will not be eligible to participate. Full T&Cs apply.
Best Odds Guaranteed
18+ Take the Early Price at any UK or Irish Horse Racing or Greyhound Meeting (applies to bets placed on the day of the race between 09:00 & the start of the race) & we'll pay out at the Starting Price if it's bigger. T&C's apply. GambleAware.org
Best Odds Guaranteed on all UK & IRE Horse Races
18+ www.GambleAware.org Offer applies to customers located in UK, Ireland, and Belgium only. Best Odds Guaranteed offer is available daily from 8am on all UK and Ireland horse racing bets. The maximum daily return per customer from the Best Odds Guaranteed concession is £25,000. T&C’s Apply.
Best odds guaranteed on all UK and Irish horse racing
18+. UK only. Best odds guaranteed is available on win and each-way bets placed on UK and Irish races from 10am on the day of each meeting. The maximum increase in returns received as an enhancement result under this promotion is capped at £50,000 per Member per day. Full T&Cs apply.
bet365 offer Best Odds Guaranteed on every horse race – every day
Take a price on your selection and if the SP is bigger bet365 will pay you at the bigger odds. Only bets placed from 08:00 UK Time on the day of the race will qualify for Best Odds Guaranteed. Available on Horse Racing. Applies to bets placed on Win and Each-Way Fixed Odds markets only. All racing in Australia, New Zealand, Japan, South Korea, Singapore and Hong Kong is excluded. Bet restrictions and T&Cs apply. New and eligible customers only. T&Cs apply. Only available to new and eligible customers. Registration required.
Best Odds Guaranteed
18+. UK & Irish and selected international horse racing only. Doesn’t apply to bets placed with Free Bets, ante-post bets, Tote bets or Lucky 15s, 31s and 63s bets. Available on bets placed after 08:00 on the day of the race. Best Odds Guaranteed does not apply to Super Extra Place Races. Full T&Cs Apply.
We're giving you £1,000,000 This Euros! Can you beat the drop & keep it?
18+. New and existing customers. Each player eligible for one free 20-question £1,000,000 game. If you have been sent an email from Paddy Power excluding you from promotions, you will not qualify for this promotion. T&Cs apply.
England to qualify 30/1 from group C – Enhanced odds paid in free bets
New customer offer. Place a max £1 bet on "To Qualify From Group C" market for England to qualify for the knock-out stage before 23:59 15th June. Winnings paid in cash at normal odds and are topped up to the enhanced price in Free Bets. Free bets are valid 7 days, only deposits with cards & Apple Pay are eligible. Excludes multiples & in-play bets. T&C's apply. Please gamble responsibly.
Goal Fever: Place a Match Result single bet (Pre-Match), and if your team wins by 3 or more goals in selected matches, we’ll pay a 25% cash bonus on top of your winnings!
Only Pre-Match single bets placed on the Match Result market in selected games. 25% cash bonus if your team wins by 3 or more goals. All cash bonuses paid on winnings only and credited within 24hrs of bet settlement. 90 mins only. T&Cs Apply.
Acca Flex: Place a pre-match 5+ leg Football accumulator and get a CASH bonus up to 50% if all of your selections win or your money back as CASH if one leg lets you down.
Applies to pre-match football accumulators of 5+ selections on selected markets. Min odds 1/2 leg. 2.5%-50% cash bonus on settlements if all selections win. £10 max cash refund if one leg loses. Paid within 24hrs of bet settlement. Cashed Out/In-Play bets not applicable. T&Cs Apply.
Bet Boost – Euro 2024 Outright Winner
Bet Boosts are only available to new and eligible customers, and are subject to availability.
Soccer Substitute Guarantee
Across the Euro Finals, if your player is substituted before half-time, we will return your stake as Bet Credits on selected markets. For multiple bets the remaining selections will be left to run. Bet restrictions and T&Cs apply.
Winnings Boost
Where applicable to Bet Builders, must include 3+ selections and combined odds of 2.00 or greater. Bet restrictions and T&Cs apply.
Early Payout Offer
Place a pre-match bet on the standard Full Time Result market for Soccer games from selected competitions, and get your selections settled early if the team you back goes two goals ahead with bet365. New and Eligible customers only. Bet restrictions, time limits and T&Cs apply.
Top Goalscorer Offer: Bet £10 on a player to be Top Goalscorer at Euro 2024 and receive £2 in Free Bets for each game your selection scores in.
Single bet of £10+ on the Euro 2024 Top Goalscorer market between 09:00 10/06/24 – 20:00 14/06/24. £2 in Free Bets for every game your selection scores. Free Bet(s) paid within 24 hours. 7-day expiry. T&Cs Apply.
£2 Free Bet on Serbia v England: Opt in and receive a £2 Free Bet to use on the opening England game against Serbia!
New & existing customers. Opt in 12:00 07/06/24 – 12:00 14/06/23. £2 Free Bet credited within 24 hours. Max 1x per customer for use on Serbia v England only. Expires at Full-Time. T&Cs Apply.
Euro Finals Group Stage Predictor
Correctly predict the outcome of each group stage match to win our perfect predictor jackpot of £1,000,000. Plus, there's £100,000 up for grabs if you top the leaderboard, with prizes given to the top 50,000 places! Only available to new and eligible customers. T&Cs apply.
Super Boost
Super Boosts are only available to new and eligible customers. bet365 maintains a record of customer contact in relation to eligibility for offers and this record, including the date and time of any restrictions being imposed, will be final in the event of any dispute. Maximum stake applies. Single bets only. Availability for specific Super Boosts may be withdrawn at the discretion of bet365.
bet365 T20 Cricket World Cup – Global live streaming
Funded account or to have placed a bet in the last 24 hours needed to qualify. Geo location and live streaming rules apply.
bet365 Fantasy Sports – Create your team and win fantastic cash prizes
Fantasy Sports gives you numerous ways to play, including Full Season and Weekly Tournaments with varying entry prices. It’s time to dust off your managerial cap, make your key player selections and start laying the foundations for Fantasy glory. Freeroll games Our free-to-play Freeroll games allow you to pick players from a chosen event and compete to win entry to the following week’s paid entry tournament, with cash prizes up for grabs. Max. prize, game restrictions, time limits and T&Cs apply. Registration required.
Bet £10 & Get £30 in Free Bets for new customers at bet365.
Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required.

What does Best Odds Guaranteed mean?

Best Odds Guaranteed means if a horse goes off at longer odds than when you backed them, the bookmaker will pay you out at the bigger odds. BOG allows you to place your bet on the morning of the race, safe in the knowledge you’ll feel the benefit of a drift if your horse’s odds start to widen. There’s no downside to BOG, as it doesn’t cost anything extra, and you’ll still get your original odds if your horse shortens in price.

The table below demonstrates how BOG would affect a £10 bet on a horse at 3/1 odds.

BOG ScenariosOdds when bet placedSPPayout OddsPayout (£10 stake)
Odds shorten after bet.3/12/13/1£40
No change in odds.3/13/13/1£40
Odds increase after placing bet.3/15/15/1£60

How do I get Best Odds Guaranteed? – A Step-by-Step Guide

Whilst there are some differences between the BOG offers on each betting site, the process of participating is generally similar. We’ll use Unibet as an example in our step-by-step guide below.

1. If you haven’t got an account with the bookmaker, in this case Unibet, use one of the links from bookmakers.tv to ensure you get the best welcome rewards.

Bet On Horse Racing Get 2x£10 Free Bets When You Stake £20
18+. GambleAware.org. New GB customers only. Min £20 debit card deposit. Place a £20+ bet on Horse Racing at min odds 2/5 (1.4) each leg. Opt in for 2x £10 free bets valid for Horse Racing only. T&C’s apply.

2. Once you’ve created your account or logged in, navigate to the Unibet Horse Racing page. You’ll notice the meetings that qualify for BOG are clearly labelled.

Unibet Best Odds Guaranteed Offer

3. Add your chosen horse to your betslip.

4. Ensure you’re betting after the specified BOG qualifying time. For Unibet, this is 8am on race day.

5. Place your bet and keep your fingers crossed that your horse hits the winning post in front.

6. Keep an eye on the odds. If your horses’ odds increase, so will your potential winnings.

7. If your bet wins, you’ll be paid out in the normal way. If your horse drifted before the race started, BOG would be triggered, and your winnings would be more than you expected when you placed the bet!

Which betting sites offer Best Odds Guaranteed?

Best Odds Guaranteed is one of the most expensive betting offers for bookmakers to maintain. Given how many horse races occur daily, bookmakers feel the pain of BOG very often. Many betting sites are reducing or completely removing this promotion because of its high costs. We aim to keep this page as up-to-date as possible, but you should always check the site you’re betting with offers BOG before placing your racing wagers. A selection of the bookmakers that still offer Best Odds Guaranteed to their existing customers is linked below.

Best Odds Guaranteed on all UK & IRE Horse Races
18+ www.GambleAware.org Offer applies to customers located in UK, Ireland, and Belgium only. Best Odds Guaranteed offer is available daily from 8am on all UK and Ireland horse racing bets. The maximum daily return per customer from the Best Odds Guaranteed concession is £25,000. T&C’s Apply.
bet365 offer Best Odds Guaranteed on every horse race – every day
Take a price on your selection and if the SP is bigger bet365 will pay you at the bigger odds. Only bets placed from 08:00 UK Time on the day of the race will qualify for Best Odds Guaranteed. Available on Horse Racing. Applies to bets placed on Win and Each-Way Fixed Odds markets only. All racing in Australia, New Zealand, Japan, South Korea, Singapore and Hong Kong is excluded. Bet restrictions and T&Cs apply. New and eligible customers only. T&Cs apply. Only available to new and eligible customers. Registration required.
Best Odds Guaranteed
18+. UK & Irish and selected international horse racing only. Doesn’t apply to bets placed with Free Bets, ante-post bets, Tote bets or Lucky 15s, 31s and 63s bets. Available on bets placed after 08:00 on the day of the race. Best Odds Guaranteed does not apply to Super Extra Place Races. Full T&Cs Apply.
Best odds guaranteed on all UK and Irish horse racing
18+. UK only. Best odds guaranteed is available on win and each-way bets placed on UK and Irish races from 10am on the day of each meeting. The maximum increase in returns received as an enhancement result under this promotion is capped at £50,000 per Member per day. Full T&Cs apply.
Opt-in for Best Odds Guaranteed
18+. Paddy Power offer Best Odds Guaranteed on all UK & Irish Horse Racing from 8am on the day of the race. So, if you take a price on a horse and the Starting Price (SP) is bigger we will pay you out at the bigger odds! To avail of Best Odds Guaranteed you need to ‘opt-in’ on the Paddy Power promotions page. Full T&Cs apply.
Best odds guaranteed on all UK and Irish horse racing
18+. Residents of Great Britain only. Place a bet which includes one or more win or each-way selections on UK or Irish horse racing after 10.00am (UK time) on the day of the race (a "Qualifying Bet"). The maximum increase in returns received as an enhancement result under this promotion is capped at £50,000 per Member per day. Any Member who is self-excluded will not be eligible to participate. Full T&Cs apply.
Best Odds Guaranteed
18+ Take the Early Price at any UK or Irish Horse Racing or Greyhound Meeting (applies to bets placed on the day of the race between 09:00 & the start of the race) & we'll pay out at the Starting Price if it's bigger. T&C's apply. GambleAware.org
We're giving you £1,000,000 This Euros! Can you beat the drop & keep it?
18+. New and existing customers. Each player eligible for one free 20-question £1,000,000 game. If you have been sent an email from Paddy Power excluding you from promotions, you will not qualify for this promotion. T&Cs apply.
England to qualify 30/1 from group C – Enhanced odds paid in free bets
New customer offer. Place a max £1 bet on "To Qualify From Group C" market for England to qualify for the knock-out stage before 23:59 15th June. Winnings paid in cash at normal odds and are topped up to the enhanced price in Free Bets. Free bets are valid 7 days, only deposits with cards & Apple Pay are eligible. Excludes multiples & in-play bets. T&C's apply. Please gamble responsibly.
Goal Fever: Place a Match Result single bet (Pre-Match), and if your team wins by 3 or more goals in selected matches, we’ll pay a 25% cash bonus on top of your winnings!
Only Pre-Match single bets placed on the Match Result market in selected games. 25% cash bonus if your team wins by 3 or more goals. All cash bonuses paid on winnings only and credited within 24hrs of bet settlement. 90 mins only. T&Cs Apply.
Acca Flex: Place a pre-match 5+ leg Football accumulator and get a CASH bonus up to 50% if all of your selections win or your money back as CASH if one leg lets you down.
Applies to pre-match football accumulators of 5+ selections on selected markets. Min odds 1/2 leg. 2.5%-50% cash bonus on settlements if all selections win. £10 max cash refund if one leg loses. Paid within 24hrs of bet settlement. Cashed Out/In-Play bets not applicable. T&Cs Apply.
Bet Boost – Euro 2024 Outright Winner
Bet Boosts are only available to new and eligible customers, and are subject to availability.
Soccer Substitute Guarantee
Across the Euro Finals, if your player is substituted before half-time, we will return your stake as Bet Credits on selected markets. For multiple bets the remaining selections will be left to run. Bet restrictions and T&Cs apply.
Winnings Boost
Where applicable to Bet Builders, must include 3+ selections and combined odds of 2.00 or greater. Bet restrictions and T&Cs apply.
Early Payout Offer
Place a pre-match bet on the standard Full Time Result market for Soccer games from selected competitions, and get your selections settled early if the team you back goes two goals ahead with bet365. New and Eligible customers only. Bet restrictions, time limits and T&Cs apply.
Top Goalscorer Offer: Bet £10 on a player to be Top Goalscorer at Euro 2024 and receive £2 in Free Bets for each game your selection scores in.
Single bet of £10+ on the Euro 2024 Top Goalscorer market between 09:00 10/06/24 – 20:00 14/06/24. £2 in Free Bets for every game your selection scores. Free Bet(s) paid within 24 hours. 7-day expiry. T&Cs Apply.
£2 Free Bet on Serbia v England: Opt in and receive a £2 Free Bet to use on the opening England game against Serbia!
New & existing customers. Opt in 12:00 07/06/24 – 12:00 14/06/23. £2 Free Bet credited within 24 hours. Max 1x per customer for use on Serbia v England only. Expires at Full-Time. T&Cs Apply.
Euro Finals Group Stage Predictor
Correctly predict the outcome of each group stage match to win our perfect predictor jackpot of £1,000,000. Plus, there's £100,000 up for grabs if you top the leaderboard, with prizes given to the top 50,000 places! Only available to new and eligible customers. T&Cs apply.
Super Boost
Super Boosts are only available to new and eligible customers. bet365 maintains a record of customer contact in relation to eligibility for offers and this record, including the date and time of any restrictions being imposed, will be final in the event of any dispute. Maximum stake applies. Single bets only. Availability for specific Super Boosts may be withdrawn at the discretion of bet365.
bet365 T20 Cricket World Cup – Global live streaming
Funded account or to have placed a bet in the last 24 hours needed to qualify. Geo location and live streaming rules apply.
bet365 Fantasy Sports – Create your team and win fantastic cash prizes
Fantasy Sports gives you numerous ways to play, including Full Season and Weekly Tournaments with varying entry prices. It’s time to dust off your managerial cap, make your key player selections and start laying the foundations for Fantasy glory. Freeroll games Our free-to-play Freeroll games allow you to pick players from a chosen event and compete to win entry to the following week’s paid entry tournament, with cash prizes up for grabs. Max. prize, game restrictions, time limits and T&Cs apply. Registration required.
Bet £10 & Get £30 in Free Bets for new customers at bet365.
Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required.

Comparing different Best Odds Guaranteed offers.

The main differences between the BOG promotions at each betting site are the qualifying time and the races covered. The table below details the Best Odds Guaranteed offers of some of the biggest bookmakers.

BookmakerCoverageQualifying TimeMultiples?Max BOG Payout
bet365🇬🇧 & 🇮🇪8amNo Limit
BetfredSelected Meetings8am✅ (Lucky 15 etc Excl.)No Limit
BetVictor🇬🇧 & 🇮🇪9am£10k per day
Betway🇬🇧 & 🇮🇪9am✅ (Lucky 15 etc Excl.)£25k per day
BoyleSports🇬🇧 & 🇮🇪8am£50k per day
Coral🇬🇧 & 🇮🇪8am£50k per day
Ladbrokes🇬🇧 & 🇮🇪8am£2.5k per day
LiveScore Bet🇬🇧 & 🇮🇪10am£50k per day
Paddy Power🇬🇧 & 🇮🇪 (Opt-in Req.)8am£1k per day
Quinn Bet🇬🇧 & 🇮🇪10am£150 per race
Virgin Bet🇬🇧 & 🇮🇪10am£50k per day
Unibet🇬🇧 & 🇮🇪8am£25k per day
BOG offers are subject to change and individual bookmaker T&Cs.

How we rank BOG – Ant Vella’s verdict

Generosity of the offer

The generosity of Best Odds Guaranteed shouldn’t be underestimated and is the most expensive of all the existing customer offers to maintain. The opportunity of receiving extra winnings on your normal racing bets can make a huge difference if you’re a regular when it comes to betting on horse racing.

Regularity of the offer

It’s hard to fault Best Odds Guaranteed when it comes to regularity as you can take advantage of the offer in every horse race each day. That means you could theoretically trigger the offer 20 of 30 times each day, which is far more regularly than most promotions are run.

Simplicity of the offer

Best Odds Guaranteed is a very straightforward offer to benefit from as you’re betting in the normal way, safe in the knowledge that any extra winnings will automatically be credited to your account once the race is run.

Outlay to benefit from the offer

You don’t need to change the amount you’d normally bet to receive the benefits of Best Odds Guaranteed. Your bet will automatically qualify for the offer regardless of the size of your bet.

Have you already signed up with these bookmakers?

DAZN Bet
SPORTS BETTING FOR SPORTS FANS
Claim DAZN Bet Offer
UK only excl Northern Ireland. 18+ T&Cs apply.
BetMGM UK
BET £10 GET £40 IN FREE BETS
Claim BetMGM UK Offer
New cust only. 7 days to opt in by placing a £10 qualifying bet at 1/1 (2.0) odds or greater to receive 4x Free Bets: 1 x £10 horse racing, 1 x £10 Bet Builder, 1 x £10 Acca and 1 x £10 football. 7 day expiry. Exclusions apply. Stake not returned. T&Cs apply. 18+. GambleAware.org.
BoyleSports
BET £10 GET £20 IN FREE BETS
Claim BoyleSports Offer
*New UK customers (Excluding NI) only. Mobile exclusive. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply. T&Cs apply
Fitzdares
Place your first sports bet of £50 or more and get £25 in Free Bets, plus 10 spins
Claim Fitzdares Offer
New customers only, aged 18+. Min deposit £10. Place a £50 bet on any sport at at odds of Evens (2.0) or greater to qualify for three free bets on settlement: £10 on Football, £10 on Greyhounds and £5 on Virtual Sports, plus 10 Free Spins on Reel King. Free Bet & Spins expire in 7 days. Additional T&Cs apply. Please bet responsibly. GambleAware.org.
Livescorebet
BET £10 GET £20 IN FREE BETS* + FREE £5 BET BUILDER, WHEN YOU PLACE A £5 BET BUILDER
Claim Livescorebet Offer
*New members only. £10 min bet on sportsbook (ex. virtuals) at 1.5 min odds, placed & settled in 14 days of sign-up. Win part E/W bets. Free Bets: accept in 7 days, valid 7 days on sportsbook only. Stake not returned. Full TC's Apply. †Place 1st cash bet builder on selected UEFA EURO 2024 matches. Min odds 2/1. Free Bet: use in 7 days on Bet Builder only. Stakes not returned. Full TC's Apply. Bet Responsibly. GambleAware.org. 18+
SBK
Bet £10, get £30 in Free Bets
Claim SBK Offer
New UK customers only. Min £10 first deposit using Debit Card or Bank Transfer. Place a bet of £10 at min odds of 1.5 and get £10 upon settlement. Further £10 Multiple token will be credited after 24 hours and a further £5 Horse Racing Multiple token and a £5 Football Bet Builder token will be credited after 48 hours. Full T&Cs apply.18+. GambleAware.org.
BetUK
Bet £10, Get £30 in free bets
Claim BetUK Offer
T&Cs apply. New cust only. Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 Free Bets: 1 x £10 Horse Racing, 1 x £10 Free Bet Builder and 1 x £10 Football. 7 day expiry. Stake not returned. 18+ GambleAware.org.
Coral
Get A £20 Free Bet – When you bet £5 on Sports
Claim Coral Offer
18+ New UK+IRE Customers. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 1x £20 free bet. Free bet available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply
PariMatch
Euros 2024 – Bet £10 Get £40
Claim PariMatch Offer
18+ New customers only. Opt in, bet £10 (odds 2.00+) within 3 days of registration. No cash out. Get 4x£10 free bets on EURO 2024 set markets, which expire at 20:00 UK time on 14/07/2024. Offer is valid until 10:00 UK time on 08/07/2024. Selected payment methods only. Full T&Cs Apply. GambleAware.org | Please gamble responsibly
Ladbrokes
£20 In Free Bets Ker-Ching – When you bet £5 on sports
Claim Ladbrokes Offer
18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 4x £5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.
Spreadex
BET £10, GET £40
Claim Spreadex Offer
Join and place a £10 fixed odds bet at odds of 1/2 or greater. Once the bet is settled, get a £10 free fixed odds bet plus a £5 free Total Goals football spread bet and a £5 racing Winning Favourites spread bet. The second £10 free fixed odds bet, £5 free Total Goals football spread bet, and £5 racing Winning Favourites spread bet will be credited 24 hours later. Free bets expire in 28 days if unused. Promotions available to 18+ aged individuals. New customers only. T&Cs apply. GambleAware.org
Matchbook
£20 Welcome Offer
Claim Matchbook Offer
The user must enter Bonus Code ‘MB20’ during registration Minimum Odds of 1.8 for first bet to qualify. Losses will be refunded on first bet only, as a free bet – up to £20. Users cannot back and lay the same selection on the first bet. Qualifying bets open to Exchange, Matchbook Zero & Multiples Only open to users who deposit via debit card. New Customers Only. 18+. GambleAware.
Virgin Bet
BET £10, GET £20 IN FREE BETS* + Free £5 Specials Bet WHEN YOU BET £5 ON ANY ENGLAND SPECIAL
Claim Virgin Bet Offer
*New members only. £10 min bet on sportsbook (ex. virtuals) at 1.5 min odds, placed & settled in 14 days of sign-up. Win part E/W bets. Free Bets: accept in 7 days, valid 7 days on sportsbook only. Stake not returned. T&Cs apply. Click here for full T&Cs. †1st single cash specials bet on the Selected EURO 2024 match. Min odds EVS. Free Bet: accept via pop-up within 24 hours of qual, use in 7 days on Specials only. Stakes not returned. Click here for full T&Cs. Bet Responsibly. GambleAware.org 18+
BoyleSports
Bet £10 Get £25 in free bets + £10 Casino Bonus
Claim BoyleSports Offer
18+. New UK customers (Excluding NI) only. £35 in FREE Bets (FB) as £25 in sports bets & a £10 casino bonus (CB). Min Deposit £10. Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. T&Cs Apply
Betfred
£50 IN FREE BETS, WHEN YOU BET £10
Claim Betfred Offer
New customers only. Register with SUMMER50 between 31/05/24 – 14/07/24. First bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.
10bet
100% up to £50
Claim 10bet Offer
New bettors; Code SPORT; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply; 18+
Betway
£30 Matched Free Bet if your first Acca loses + 100 Free Spins on Gold Blitz
Claim Betway Offer
*New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Free Spins on Gold Blitz (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 18+ GambleAware.org. Bet the Responsible Way. Full terms apply.
BetVictor
Get £30 in Free Bets When you bet £10 on EURO 2024
Claim BetVictor Offer
18+. New customers only. Opt in, bet £10  on the UEFA Euro 2024 Cup at minimum 1/1 odds. No cash out. Get £30 in Free Football Bets. Free Bets expire in 7 days. Debit card / Apple Pay payments only. Offer valid from 15:00 UK Time on 11.06.2024 until 20:00 UK time on 14.07.24. Debit card / Apple Pay payments only. T&Cs apply, gambleaware.org | Please gamble responsibly
Paddy Power
£50 IN BET BUILDER BETS WHEN YOU STAKE £10 ON FOOTBALL
Claim Paddy Power Offer
New Customer offer. Place a min £10 bet on Football on odds of min 1.5 (1/2), get £50 in Free Bet Builders after the qualifying bet has been settled. Rewards valid for 90 days. Only deposits via cards & Apple Pay will qualify. T&Cs apply. Please Gamble Responsibly.
William Hill
Bet £10 Get £30, Credited as 3 x £10 bets
Claim William Hill Offer
18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad
Unibet
Money Back as Bonus up to £40 + £10 Casino Bonus if Your First Bet Loses
Claim Unibet Offer
18+. GambleAware.org. New customers only. Min Dep £10. Debit cards only. Opt in for bonus funds. Wagering, sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Sports bonus must be wagered before using the casino bonus. Valid for 7 days. Geographical Restrictions and T&Cs Apply.
Betfair
Get £40 In Free Bets When you place a £10 bet on Sportsbook
Claim Betfair Offer
Place a min £10 bet on Sportsbook on odds of min EVS (2.0), get £40 in Free Bet Builders, Accumulators or multiples to use on any sport. Rewards valid for 30 days. Only deposits via cards or Apple Pay will qualify. T&Cs apply. Please Gamble Responsibly.
bet365
Bet £10 & Get £30 in Free Bets for new customers at bet365.
Claim bet365 Offer
Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required.

Best Odds Guaranteed FAQs

Best Odds Guaranteed, or BOG, is a very popular horse racing offer. Backing a horse with a BOG bookmaker guarantees you’ll be paid out at the starting price if the odds are bigger than when you placed your bet.

At the time of writing bet365, Betfred, Betway, Ladbrokes and Paddy Power are amongst the big-name betting sites that offer Best Odds Guaranteed on horse racing. Several other betting sites also provide BOG, but some have reduced the availability of the promotion in recent months.

At most betting sites, Best Odds Guaranteed will start between 8am and 10am on the day of the race. The exact time varies depending on which betting site you’re using. The table on this page details the start time of some of the big bookmakers’ BOG promos.

Yes, you can benefit from best odds guaranteed if you have a betting account with bet365.

William Hill recently announced plans to reduce the availability and coverage of their Best Odds Guaranteed offer. However, they still offer BOG to most existing William Hill customers on UK racing from 9am on race day.

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