Home

Existing Customers Offers

Free Bets

Best odds guaranteed bookmakers

United Kingdom

Legal bookmakers in

United Kingdom

Reviewed by our experts

Updated on

Reviewed on

The most popular existing customer offer of all is Best Odds Guaranteed, also known as BOG. It adds huge value to your horse racing bets by guaranteeing you won’t miss out if the odds drift after you’ve placed your bet, allowing you to bet with confidence early in the day. Here we’ll explain more about how it works, and why you should be looking for a betting site which offers Best Odds Guaranteed if you ever betting on horse racing yourself.

Bet £10, Get £20 in free bets + Best Odds Guaranteed but better
New UK customers (Excluding NI) only. Mobile exclusive. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Payment method restrictions. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply. **18+. Applies to all UK/Irish horse racing. Applies to UK/IRE customers. T&Cs
Best odds guaranteed on all UK and Irish horse racing
18+. UK only. Best odds guaranteed is available on win and each-way bets placed on UK and Irish races from 10am on the day of each meeting. The maximum increase in returns received as an enhancement result under this promotion is capped at £50,000 per Member per day. Full T&Cs apply.
Best odds guaranteed on all UK and Irish horse racing
18+. Residents of Great Britain only. Place a bet which includes one or more win or each-way selections on UK or Irish horse racing after 10.00am (UK time) on the day of the race (a "Qualifying Bet"). The maximum increase in returns received as an enhancement result under this promotion is capped at £50,000 per Member per day. Any Member who is self-excluded will not be eligible to participate. Full T&Cs apply.
Opt-in for Best Odds Guaranteed
18+. Paddy Power offer Best Odds Guaranteed on all UK & Irish Horse Racing from 8am on the day of the race. So, if you take a price on a horse and the Starting Price (SP) is bigger we will pay you out at the bigger odds! To avail of Best Odds Guaranteed you need to ‘opt-in’ on the Paddy Power promotions page. Full T&Cs apply.
Best Odds Guaranteed on UK & Irish Horse Racing from 9.00am Every Day
18+. We offer Guaranteed Prices on all UK & Irish Horse Racing. So, if you take a price on a horse and the Starting Price (SP) returns bigger, we will pay you the BIGGER SP! Let’s say you take 4/1 and your horse wins at an SP of 5/1, we will pay you 5/1. Let’s say you take 4/1 and your horse wins at an SP of 3/1, we will STILL pay you 4/1. QuinnBet Best Odds Guaranteed applies to bets placed from 9.00 am the day of the race up to £/€250 per customer/per race. T&Cs apply. 18+. We offer Guaranteed Prices on all UK & Irish Horse Racing. So, if you take a price on a horse and the Starting Price (SP) returns bigger, we will pay you the BIGGER SP! Let’s say you take 4/1 and your horse wins at an SP of 5/1, we will pay you 5/1. Let’s say you take 4/1 and your horse wins at an SP of 3/1, we will STILL pay you 4/1. QuinnBet Best Odds Guaranteed applies to bets placed from 9.00 am the day of the race up to £/€250 per customer/per race. T&Cs apply.
Best Odds Guaranteed
18+ Take the Early Price at any UK or Irish Horse Racing or Greyhound Meeting (applies to bets placed on the day of the race between 09:00 & the start of the race) & we'll pay out at the Starting Price if it's bigger. T&C's apply. begambleaware.org
Best Odds Guaranteed
18+. UK & Irish and selected international horse racing only. Doesn’t apply to bets placed with Free Bets, ante-post bets, Tote bets or Lucky 15s, 31s and 63s bets. Available on bets placed after 08:00 on the day of the race. Best Odds Guaranteed does not apply to Super Extra Place Races. Full T&Cs Apply.
Bet £20 Get a £1 Free Bet on Every Race at Cheltenham Festival
18+. BeGambleAware.org. New customers only. Min deposit £20. Opt in for £1 free bets. Debit cards only. Place a £20 bet on Horse Racing at min odds 2/5 (1.4) each leg. Free bets valid for Cheltenham Races only. Geographical restrictions and T&C’s apply. BeGambleAware.org
Cheltenham Sorted
Online only. Opt-in required: closes 23:59 10/03/24. Stake £100 on Racing Pools Bets each “qualifying week” to earn £10 Tote Credit for each day of Cheltenham Festival 2024 (“Festival”). Credit awarded as £5 Win/Place and £5 Exotics. Max £40 Tote Credit. Redeemable against Festival bets only. Qualifying weeks run Mon to Sun from 12/02/24. Each qualifying week will be treated as a new week. Each £10 Tote Credit can be claimed from 16:00 the day before each day of the Festival and will be subject to a midnight expiry. Ten to Follow bets do not qualify. UK & ROI customers only. Full T&Cs apply. 18+. BeGambleaware.org
Non-Runner No Bet – All Races
Applies to bets placed from 09:00 on 24/02/24. Applies to any race at Cheltenham 2024. Bets placed using Free Bet funds do not apply. Full T&Cs Apply.
2 FREE £5 SPREAD BETS PLUS £300 CASHBACK
18+. Place a fixed odds bet of at least £10 at minimum odds of 1/2. On receipt of your first free fixed odds bet you will also receive your first free £5 Total Goals spread bet. On receipt of you second free fixed odds bet (awarded 24 hours later) you will also receive your second free £5 Total Goals spread bet. You need to ensure your account is configured for spread betting to be able to use the 2 x free £5 Total Goals spread bets. Ts&Cs Apply. begambleaware.org.
Bet £10 Get £20 in free bets Money back as a free bet if 2nd to SP favourite – Kempton
New UK customers (Excluding NI) only. Mobile exclusive. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply.**18+. IRE/NI & UK customers only. Max refund £/€20. Win or win part of e/w outright singles only. 5 or more runners. 1st bet on each race. Free bet expires after 7 days. Free/void/antepost bets don't qualify. In the event of a dead heat the offer will not apply. Applies to First Past the Post result only. Unnamed 2nd Favs don’t qualify. Bets placed after the off do not qualify for this offer. Bets placed in-running will not apply. T&Cs apply.
Bet £10 Get £20 in free bets + £10 Casino Bonus + Scotland v England: Van der Merwe to score a try in the first half – Was 11/4 Now 4/1
New UK customers (Excluding NI) only. Mobile Exclusive. £30 in FREE Bets (FB) as £20 in sports bets & a £10 casino bonus (CB). Min Deposit £10. Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. 18+. T&Cs apply. **18+. Prices subject to fluctuation and availability. 10 Max Stake.
Bet £10 Get £20 in free bets + £10 Casino Bonus + Liverpool v Southampton: Liverpool to win, Gakpo to score 1st & over 9.5 corners – 10/1
New UK customers (Excluding NI) only. Mobile Exclusive. £30 in FREE Bets (FB) as £20 in sports bets & a £10 casino bonus (CB). Min Deposit £10. Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. 18+. T&Cs apply. **18+. Prices subject to fluctuation and availability. 90 mins.
Bet £10 Get £20 in free bets + £10 Casino Bonus + Arsenal v Newcastle: Arsenal to win, both teams to score & Saka to score 1st – 12/1
New UK customers (Excluding NI) only. Mobile Exclusive. £30 in FREE Bets (FB) as £20 in sports bets & a £10 casino bonus (CB). Min Deposit £10. Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. **18+. Prices subject to fluctuation and availability.
IRISH CHAMPION HURDLE 35/1 STATE MAN TO WIN Enhanced odds paid in free bets
New customer offer. Place a max £1 bet on the Win or Each Way market for State Man to win the Irish Champion Hurdle, Sunday, February 4th. Winnings paid in cash at normal odds and are topped up to the enhanced price in Free Bets. Free bets are valid 7 days, only deposits with cards are eligible. Excludes multiples & in-play bets. T&C's apply. Please gamble responsibly.
IRISH GOLD CUP 2024 45/1 GALOPIN DES CHAMPS TO WIN Enhanced odds paid in free bets
New customer offer. Place a max £1 bet on the Win or Each Way market for Galopin Des Champs to win the Irish Gold Cup, Saturday, February 3rd. Winnings paid in cash at normal odds and are topped up to the enhanced price in Free Bets. Free bets are valid 7 days, only deposits with cards are eligible. Excludes multiples & in-play bets. T&C's apply. Please gamble responsibly.
Bet £/€10 on QuinnCasino to be entered into a random prize draw.
To participate, simply stake a minimum of £/€10 on any qualifying game between 00:00-23:59 any day from February 1st to 9th, 2024. Once you qualify, you will automatically enter our random prize draw due to take place on Saturday, 10th February 2024. We’re also giving you a 10% increase on your cash winnings across qualifying games every day you qualify during the Year of the Dragon promotional period (1st – 9th February 2024). Additional winnings, up to a max of £/€10 per day, will be credited as a Casino Bonus with just a 1x Rollover. T&Cs apply | 18+ Existing UK and IE Customers Only | BeGambleAware.org | GamblingCare.ie | Gamble Responsibly
Non Runner Moneyback Get your money back if your horse doesn’t run
KQCs: 18+. Play Safe. From 09:00 on 01/01/2024 until 17:30 on 15/03/2024. Applies to 2024 Cheltenham Festival Race Winner markets labelled ‘NRMB’. UK and Ire only. Horse Racing ‘Win and EW’ Markets only. Full T&Cs apply. www.begambleaware.org #ad

What is Best Odds Guaranteed?

Extra Places Offers

Best Odds Guaranteed takes the uncertainty out of placing your horse racing bets a few hours before it starts. Place your bet on the morning of the race, safe in the knowledge you’re getting the odds at the time of your bet. If your bet wins and the odds become bigger by the time of the race, you’ll be paid out at the higher odds. If your bet wins and the odds become smaller by the time of the race, you’ll be paid out at the odds you originally took, so there really is no downside to this offer.

The table below further illustrates how Best Odds Guaranteed works.

Odds at time of betOdds at start of raceOdds of payout
7/112/112/1
10/112/112/1
14/112/114/1

How do I get Best Odds Guaranteed – Step-by-step guide

Whilst there can be intricate differences between the Best Odds Guaranteed offers you’ll see on each betting site, the process of taking up the offer will always be very similar.

  1. Open the bookmaker’s site that you’re betting on and head to their daily horse racing section.
  2. Add the horse you want to back to your betslip in the normal way.
  3. Make sure your bet will qualify for the offer, and particularly that your bet is being placed after the specified Best Odds Guaranteed qualifying time. Typically this time will be from either 8am or 10am on raceday.
  4. Place your bet and keep your fingers crossed that it wins.
  5. If your bet wins, you’ll be paid out when the bet settles in the usual way. If your bet wins, and Best Odds Guaranteed was triggered, the extra winnings will automatically be included in your returns.

Which betting sites offer Best Odds Guaranteed?

Best Odds Guaranteed is thought to the be most expensive for bookmakers to maintain, which isn’t surprising given how many horse races take place every day. An increasing number are therefore taking the decision to remove this promotion from their daily offering. We’ll aim to keep the information up to date, but you’re encouraged to check the site you’re betting with to be sure the offer is running. At the time of writing, bet365, Boylesports, BetVictor, Unibet and more all continue to offer some form of Best Odds Guaranteed to their existing horse racing customers.

Bet £10 on football Get £40 in Free Bets
18+ New customers only. Opt in, bet £10  on any football market at minimum 1/1 odds. No cash out. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. Debit card / Apple Pay payments only. T&Cs apply. begambleaware.org | Please gamble responsibly Full T&Cs

Bet £10 & Get £30 in Free Bets for new customers at bet365.
Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required. Full T&Cs

Money Back as Bonus up to £40 + £10 Casino Bonus
18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first sports bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Visit Unibet.co.uk for full T&C’s. #AD Full T&Cs

Bet £10 Get £20 in free bets
New UK customers (Excluding NI) only. Mobile exclusive. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply. Full T&Cs

Comparing different Best Odds Guaranteed offers

Although the process of taking advantage of Best Odds Guaranteed doesn’t vary much, there are some differences between bookmakers as we’ve highlighted for you below.

BookmakerAvailabilityTime of qualifying betsMultiples allowedCash payoutMax refund
bet365All UK & Irish racing8amNo limit
BoyleSportsAll UK & Irish racing8am£50k per day
CoralAll UK & Irish racing8am£50k per day
LadbrokesAll UK & Irish racing8am£2.5k per day
BetfredSelected races only8amLucky 15s etc not eligibleNo limit
Virgin BetAll UK & Irish racing10am£50k per day
Paddy PowerAll UK & Irish racing,
opt in required
8am£1k per day
BetVictorAll UK & Irish racing9am£10k per day
Livescore BetAll UK & Irish racing10am£50k per day
BetwayAll UK & Irish racing9amLucky 15s etc not eligible£25k per day

How we rank Best Odds Guaranteed offers – Ant Vella’s verdict

Generosity of the offer

The generosity of Best Odds Guaranteed shouldn’t be underestimated and is the most expensive of all the existing customer offers to maintain. The opportunity of receiving extra winnings on your normal racing bets can make a huge difference if you’re a regular when it comes to betting on horse racing.

Regularity of the offer

It’s hard to fault Best Odds Guaranteed when it comes to regularity as you can take advantage of the offer in every horse race each day. That means you could theoretically trigger the offer 20 of 30 times each day, which is far more regularly than most promotions are run.

Simplicity of the offer

Best Odds Guaranteed is a very straightforward offer to benefit from as you’re betting in the normal way, safe in the knowledge that any extra winnings will automatically be credited to your account once the race is run.

Outlay to benefit from the offer

You don’t need to change the amount you’d normally bet to receive the benefits of Best Odds Guaranteed. Your bet will automatically qualify for the offer regardless of the size of your bet.

best betting sites existing customers

Interested in sign-up and welcome offers?

Best Odds Guaranteed FAQs

Best Odds Guaranteed, or BOG, is a very popular horse racing offer. Backing a horse with a BOG bookmaker guarantees you’ll be paid out at the starting price if the odds are bigger than when you placed your bet.

There have been a number of changes recently regarding exactly which bookmakers offer best odds guaranteed to their customers. At the time of writing, bet365, Ladbrokes and Paddy Power are amongst the betting sites that continue to run the BOG promotion.

The time that Best Odds Guaranteed starts varies depending on which betting site you’re using. We’ve summarised the start times on bookmakers.tv in the table above, but in most cases it will start at either 8am or 9am on race day.

Yes, you can benefit from best odds guaranteed if you have a betting account with bet365.

Yes, William Hill have taken the decision to discontinue the best odds guaranteed promotion.

18+ | Commercial Content | T&Cs apply | Wagering and T&Cs apply | Play Responsibly