The most popular existing customer offer of all is Best Odds Guaranteed, also known as BOG. It adds huge value to your horse racing bets by guaranteeing you won’t miss out if the odds drift after you’ve placed your bet, allowing you to bet with confidence early in the day. Here we’ll explain more about how it works, and why you should be looking for a betting site which offers Best Odds Guaranteed if you ever betting on horse racing yourself.
What is Best Odds Guaranteed?
Best Odds Guaranteed takes the uncertainty out of placing your horse racing bets a few hours before it starts. Place your bet on the morning of the race, safe in the knowledge you’re getting the odds at the time of your bet. If your bet wins and the odds become bigger by the time of the race, you’ll be paid out at the higher odds. If your bet wins and the odds become smaller by the time of the race, you’ll be paid out at the odds you originally took, so there really is no downside to this offer.
The table below further illustrates how Best Odds Guaranteed works.
| Odds at time of bet | Odds at start of race | Odds of payout |
|---|---|---|
| 7/1 | 12/1 | 12/1 |
| 10/1 | 12/1 | 12/1 |
| 14/1 | 12/1 | 14/1 |
How do I get Best Odds Guaranteed – Step-by-step guide
Whilst there can be intricate differences between the Best Odds Guaranteed offers you’ll see on each betting site, the process of taking up the offer will always be very similar.
- Open the bookmaker’s site that you’re betting on and head to their daily horse racing section.
- Add the horse you want to back to your betslip in the normal way.
- Make sure your bet will qualify for the offer, and particularly that your bet is being placed after the specified Best Odds Guaranteed qualifying time. Typically this time will be from either 8am or 10am on raceday.
- Place your bet and keep your fingers crossed that it wins.
- If your bet wins, you’ll be paid out when the bet settles in the usual way. If your bet wins, and Best Odds Guaranteed was triggered, the extra winnings will automatically be included in your returns.
Which betting sites offer Best Odds Guaranteed?
Best Odds Guaranteed is thought to the be most expensive for bookmakers to maintain, which isn’t surprising given how many horse races take place every day. An increasing number are therefore taking the decision to remove this promotion from their daily offering. We’ll aim to keep the information up to date, but you’re encouraged to check the site you’re betting with to be sure the offer is running. At the time of writing, bet365, Boylesports, BetVictor, Unibet and more all continue to offer some form of Best Odds Guaranteed to their existing horse racing customers.
Comparing different Best Odds Guaranteed offers
Although the process of taking advantage of Best Odds Guaranteed doesn’t vary much, there are some differences between bookmakers as we’ve highlighted for you below.
| Bookmaker | Availability | Time of qualifying bets | Multiples allowed | Cash payout | Max refund |
|---|---|---|---|---|---|
| bet365 | All UK & Irish racing | 8am | ✅ | ✅ | No limit |
| BoyleSports | All UK & Irish racing | 8am | ✅ | ✅ | £50k per day |
| Coral | All UK & Irish racing | 8am | ✅ | ✅ | £50k per day |
| Ladbrokes | All UK & Irish racing | 8am | ✅ | ✅ | £2.5k per day |
| Betfred | Selected races only | 8am | Lucky 15s etc not eligible | ✅ | No limit |
| Virgin Bet | All UK & Irish racing | 10am | ✅ | ✅ | £50k per day |
| Paddy Power | All UK & Irish racing, opt in required | 8am | ✅ | ✅ | £1k per day |
| BetVictor | All UK & Irish racing | 9am | ✅ | ✅ | £10k per day |
| Livescore Bet | All UK & Irish racing | 10am | ✅ | ✅ | £50k per day |
| Betway | All UK & Irish racing | 9am | Lucky 15s etc not eligible | ✅ | £25k per day |
How we rank Best Odds Guaranteed offers – Ant Vella’s verdict
Generosity of the offer
The generosity of Best Odds Guaranteed shouldn’t be underestimated and is the most expensive of all the existing customer offers to maintain. The opportunity of receiving extra winnings on your normal racing bets can make a huge difference if you’re a regular when it comes to betting on horse racing.
Regularity of the offer
It’s hard to fault Best Odds Guaranteed when it comes to regularity as you can take advantage of the offer in every horse race each day. That means you could theoretically trigger the offer 20 of 30 times each day, which is far more regularly than most promotions are run.
Simplicity of the offer
Best Odds Guaranteed is a very straightforward offer to benefit from as you’re betting in the normal way, safe in the knowledge that any extra winnings will automatically be credited to your account once the race is run.
Outlay to benefit from the offer
You don’t need to change the amount you’d normally bet to receive the benefits of Best Odds Guaranteed. Your bet will automatically qualify for the offer regardless of the size of your bet.
Read more about the most popular existing customer offers
- Paddy Power Beat the Drop
- Ladbrokes Instant Spins
- Ladbrokes 1-2-Free
- Virgin Bet Fives
- Betway 4 to Win
- Betway 4 to Score
- Betfred Double Delight
- Betfred Prize Pinball
Interested in sign-up and welcome offers?
Bet £10 & Get £30 in Free Bets for new customers at bet365.
Claim bet365 Offer
Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required. The bonus code BIGBET can be used during registration, but does not change the offer amount in any way.
GET £20 IN FREE BETS when you place a £5 bet on Sportsbook
Claim Betfair Offer
New Customer offer. Place a min £5 bet on the Sportsbook on odds of min 1/2 (1.5), get £20 in Free Bets. Rewards valid for 30 days. SMS verification required. Only deposits via cards or Apple Pay will qualify. T&Cs apply. Please Gamble Responsibly
BET £10 GET £50 IN BONUSES
Claim Betfred Offer
New customers only. Register (excl. 13/04/24) with WELCOME50. First bet £10+ at Evens (2.0)+ on Sports within 7 days to get Free Bets: £20 In-Play, £20 Acca & 50 x £0.20 (£10) Free Spins on Fishin’ Frenzy within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.
Bet £10 Get £20 in free bets
Claim BoyleSports Offer
New UK customers (Excluding NI) only. Mobile exclusive. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply. 
£20 In Free Bets Ker-Ching – When you bet £5 on sports
Claim Ladbrokes Offer
18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 4x £5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.
Money Back as Bonus up to £40 + £10 Casino Bonus
Claim Unibet Offer
18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first sports bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Visit Unibet.co.uk for full T&C’s. #ADBest Odds Guaranteed FAQs
Best Odds Guaranteed, or BOG, is a very popular horse racing offer. Backing a horse with a BOG bookmaker guarantees you’ll be paid out at the starting price if the odds are bigger than when you placed your bet.
There have been a number of changes recently regarding exactly which bookmakers offer best odds guaranteed to their customers. At the time of writing, bet365, Ladbrokes and Paddy Power are amongst the betting sites that continue to run the BOG promotion.
The time that Best Odds Guaranteed starts varies depending on which betting site you’re using. We’ve summarised the start times on bookmakers.tv in the table above, but in most cases it will start at either 8am or 9am on race day.
Yes, you can benefit from best odds guaranteed if you have a betting account with bet365.
Yes, William Hill have taken the decision to discontinue the best odds guaranteed promotion.
