Euro 2024 Betting Offers for New and Existing Customers
Legal bookmakers in
United Kingdom
Reviewed by our experts
Updated on
Bradley Skinner
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Bookies know how immensely popular international football is, so you can expect to see several football betting promotions and free bets for new and existing customers throughout each tournament. We’ll run you through the best betting offers you can expect to see come tournament time.
Euro 2024 Free Bet Offers
Every betting site rewards new customers with free bets with their welcome offer and it’s no different for Euro 2024. The bet365 Euro 2024 offer is excellent for new customers, offering three times the value of your first qualifying bet in free bet bonuses, up to a maximum of £30! If you want to get some free bets ready for Euro 2024, you can access a selection of the best welcome offers, including bet365’s, using the links below.
New customers only. Register with SUMMER50. Deposit £10+ and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.
New Customer offer YSKARZ. Place a min £5 bet on the sportsbook at odds of min EVS (2.0) and get £20 in free bets. Free bet rewards valid for 30 days. Only deposits via Debit Cards & Apple Pay will qualify for this offer. T&Cs apply. Please Gamble Responsibly Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply.
Bet £10 & Get £30 in Free Bets for new customers at bet365.
Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required.
£20 In Free Bets Ker-Ching – When you bet £5 on sports
18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 4x £5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.
Get £50 in free bets When you place £10 bet on Sportsbook
Place a min £10 bet on Sportsbook on odds of min EVS (2.0), get £50 in Free Bet Builders, Accumulators or multiples to use on any sport. Rewards valid for 30 days. Only deposits via cards or Apple Pay will qualify. T&Cs apply. Please Gamble Responsibly.
18+ New customers only. Opt in, bet £10 or more on any football market at minimum 1/1 odds. No cash out. Get £30 in Free Football Bets. Free Bets expire in 7 days. Debit card / Apple Pay payments only. T&Cs apply. GambleAware.org | Please gamble responsibly
Bet £10 Get £25 in free bets + £10 Casino Bonus CELEBRATE EARLY Get paid out early if your team goes 1 goal ahead
18+. New UK customers (Excluding NI) only. £35 in FREE Bets (FB) as £25 in sports bets & a £10 casino bonus (CB). Min Deposit £10. Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. T&Cs Apply. 18+. Applies to bets placed on 1 Goal Ahead market. Get paid out as a winner if your team takes the lead, even if they draw or lose. 90 mins only. Applies to Singles & Multiples. Account & payment restrictions apply. T&Cs apply.
18+ New customers only. Opt in & bet £10+ via mobile on any sports at 2.00+ odds within 7 days. No Cash out. Get 3x £10 Free Bets on selected markets. Free bets expire in 7 days. Card payments & Apple Pay only. T&Cs apply. GambleAware.org | Please gamble responsibly
18+ New Customers Only. Opt in and bet £10 on football (odds 2.00+) within 7 days. No cash-out. Get 4x£5 Free Bets for set markets and a £10 Slot Bonus for Big Bass Splash, 30x wagering, to withdraw max £250. Rewards expire in 20 days. Selected payment methods only. Full T&Cs Apply. GambleAware.org | Please gamble responsibly
18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad
Euro 2024 Existing Customer Betting Offers
While only new customers can take advantage of bookmaker’s Euro 2024 sign-up offers, there are plenty existing customer offers that allow you to earn free bets and other rewards.
Euro 2024 Free-to-Play Prediction Games
This free-to-play promotion type has become an increasingly common offering from significant betting sites. Each prediction game is different but typically requires you to predict several results or scores to win free bets or cash. Ladbrokes 1-2-Free is one of these games that is now focusing on Euro 2024. bet365 also provides several risk-free ways to join in on the Euro 2024 fun. They’ve got several free-to-enter fantasy contests for the tournament, plus their Group Stage Predictor game. Nail your group stage predictions, and you could win a massive jackpot of £1,000,000! Paddy Power are also offering a jackpot of £1,000,000 in their Euros edition of Beat The Drop! There are links to those free-to-play prediction game and similar promos below.
With the 4 Scores Challenge, all is not lost if you fall short on one or two predictions, we’re also offering Bet Credits as prizes for two and three correctly predicted scores. Only available to new & eligible customers
4 To Score – Pick 4 first goalscorers to win £50,000
18+. Predict the First Goalscorers in four selected matches (before the first match’s Kick Off Time). The total prize pot for each Round is fixed at £/€50,000 and there will be no roll over. In order to withdraw the winnings, the customer needs to have passed KYC and have a valid payment method registered to their account. T&Cs apply.
BetVictor Predictor – Predict to win cash & free bets
18+. Log in & predict the correct score for each fixture displayed and submit your predictions. Expires on 19.05.24. Prizes include Free Bets & Cash. Bonuses Expire in 3 days. Prizes credited in 24 hours after last event. T&Cs apply. GambleAware.org
Hat-Trick Hunt – Predict correct scores to win free bets
18+. Log in and predict the correct score for each fixture displayed and submit your predictions. Prizes include Free Bets. Bonuses Expire in 3 days. Prizes credited within 24h after last event. Click for T&Cs. GambleAware.org
SQUADS – Win up to £50 cash for every goal your picks score
*1x Player revealed in-game each day. Monday to Friday, max of 5 players per round of fixtures. Cash amount for each goal scored by player. Cash amount decided by wheel, 10p-£50, credited as withdrawable cash. Full Terms Apply. Click here for full rules. Bet Responsibly. GambleAware.org18+.
18+. Register your interest in hospitality by simply opting into our offer. All you need to do is Opt-In. Once an event becomes available, your name will be entered into a draw for a pair of tickets. A draw will be completed prior to each event and if you’re one of the lucky winners, we will contact you with plenty of time, to ensure your availability. Join us for a fantastic live sporting event! Previous events include the Cheltenham Racing Festival, Rangers Home & Away fixtures in the Champions League, including trips to Ajax, Liverpool & Napoli. We’ve also hosted Heavyweight Boxing, Old Firm Derbies, Tennis, Darts and much more! Full TC's Apply.
18+. One bonus per customer, per day. Add at least three Bet Builder selections. Populate your betslip with your picks! Enter your stake. Maximum stake of £10 applies to all Uniboost Bet Builder tokens Click the Uniboost button In the bottom right corner of the betslip. Watch your potential winnings multiply. Your Bet Builder is ready! Full TC's Apply.
18+. Refer a friend to Unibet and it could all be yours. Think about who you’ll refer and follow the instructions to make the most of this welcome special: 1st friend – £30 of Free Bonus Money; 2nd friend – £40 of Free Bonus Money; 3rd friend – £80 of Free Bonus Money. 5x wagering conditions apply. Full TC's Apply.
Euro 2024 Enhanced Odds Offers
Each betting site has its own enhanced odds promotion. Given the size of the potential audience, bookmakers are highly likely to include most Euro 2024 fixtures in their odds-boosting promotions.
18+. GambleAware.org. Pre-match only. Max stake of £10. Minimum combined odds of 4/1 (3.0) and 3 selections. Terms apply.
Euro 2024 Fantasy Football Contests
Several bookies will be running daily and tournament-long fantasy competitions for Euro 2024. You can enter bet365’s Euro 2024 tournament-long contests right now! Build the best lineup within the specified budget and track your players’ performances. The scoring works similarly to other popular fantasy football games, with goals and clean sheets bagging you the most points. If your squad performs, you’ll win bet365 free bets or cash.
bet365 Fantasy Sports – Create your team and win fantastic cash prizes
Fantasy Sports gives you numerous ways to play, including Full Season and Weekly Tournaments with varying entry prices. It’s time to dust off your managerial cap, make your key player selections and start laying the foundations for Fantasy glory.
Freeroll games
Our free-to-play Freeroll games allow you to pick players from a chosen event and compete to win entry to the following week’s paid entry tournament, with cash prizes up for grabs. Max. prize, game restrictions, time limits and T&Cs apply. Registration required.
Bet £10 Get £10 in free bets + £10 Casino Bonus + Play Fantasy5 for free to win the 5k jackpot
*New UK customers (Excluding NI) only. £20 in FREE Bets (FB) as £10 in sports bets & a £10 casino bonus (CB). Min Deposit £10. Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. 18+. T&Cs apply. **18+. UK & IRE account holders only. One entry per person per round. Selections must be confirmed and submitted before kick-off of the first eligible match of each Round. Account and payment restrictions apply. T&C’s Apply. T&Cs apply
bet365’s free-to-play Euro 2024 contest has an overall prize pool of £100,000, with the winner taking home £20,000 of that. Given the size of the prizes, you should take the time to enter even if you’re not a football aficionado. You can enter the paid bet365 Euro 2024 fantasy contest if you’re more confident in your footy knowledge. Entries cost £10, and the contest has a massive prize pool of £175,000. Keep an eye on the fantasy sports section of the bet365 website during Euro 2024, as they’re likely to run daily fantasy competitions for individual fixtures.
Euro 2024 Early Payout Offers
Early payout offers mean you could get your winnings before the final whistle even blows. bet365’s Early Payout Offer is one of the most popular versions. It means you’ll be paid out on your match result bets as soon as your side goes up by two goals, even if the result changes. Boylesports is one bookie that has launched a special early payout offer for the Euros. It only requires your team to take the lead by one goal for you to get your winnings early. You can find a link to both early payout offers below.
Bet £10 Get £20 in free bets + £10 casino bonus CELEBRATE EARLY Get paid out early if your team goes 1 goal ahead
New UK customers (Excluding NI) only. £30 in FREE Bets (FB) as £20 in sports bets & a £10 casino bonus (CB). Min Deposit £10. Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. 18+. T&Cs apply. 18+. Applies to bets placed on 1 Goal Ahead market. Get paid out as a winner if your team takes the lead, even if they draw or lose. 90 mins only. Applies to Singles & Multiples. Account & payment restrictions apply. T&Cs apply.
90 Minute Payout – Winning bets paid out on 90 mins, whatever the final score
18+. Pre Match only. Available for Singles, Acca and Bet builders. 90 Minute Payout is a football match odds market with a chance of early pay out on winning bets. Winning bets placed on Football markets with Match Odds 90 markets will be paid out if the bet is winning at 90:00:00 regardless of the full-time result. All winning bets are paid out with cash funds. Full T&Cs apply.
Get selections settled early if the team you back goes two goals ahead with bet365
Place a pre-match bet on the standard Full Time Result market for Soccer games from selected competitions, and get your selections settled early if the team you back goes two goals ahead with bet365.
New and Eligible customers only. Bet restrictions, time limits and T&Cs apply.
18+. Refer a friend to Unibet and it could all be yours. Think about who you’ll refer and follow the instructions to make the most of this welcome special: 1st friend – £30 of Free Bonus Money; 2nd friend – £40 of Free Bonus Money; 3rd friend – £80 of Free Bonus Money. 5x wagering conditions apply. Full TC's Apply.
18+. Register your interest in hospitality by simply opting into our offer. All you need to do is Opt-In. Once an event becomes available, your name will be entered into a draw for a pair of tickets. A draw will be completed prior to each event and if you’re one of the lucky winners, we will contact you with plenty of time, to ensure your availability. Join us for a fantastic live sporting event! Previous events include the Cheltenham Racing Festival, Rangers Home & Away fixtures in the Champions League, including trips to Ajax, Liverpool & Napoli. We’ve also hosted Heavyweight Boxing, Old Firm Derbies, Tennis, Darts and much more! Full TC's Apply.
18+. One bonus per customer, per day. Add at least three Bet Builder selections. Populate your betslip with your picks! Enter your stake. Maximum stake of £10 applies to all Uniboost Bet Builder tokens Click the Uniboost button In the bottom right corner of the betslip. Watch your potential winnings multiply. Your Bet Builder is ready! Full TC's Apply.
Euro 2024 Accumulator Offers
Accumulators are one of the most popular ways to bet on football. Knowing this, most betting sites run several acca-focused offers for existing customers. Acca Insurance, which returns your stake if one leg lets you down, is a common promotion. Another is an Acca Odds Boost for including a certain number of legs in your multiple. When the tournament starts, a range of Euro 2024 acca-based offers will be available across different bookmakers.
Free Bet Up To £50 for Winning Doubles, Trebles, Four Folds and Five Folds+
18+. Simply, place an accumulator bet with a minimum of two or more selections. The minimum odds per selection must be greater that 3/10 (1.30). That's it! If your ACCA wins, we'll credit your account with a Free Bet up to £50 within 24 hours. Doubles do not apply to horse racing bets (only trebles, fourfold & fivefolds+ qualify). The Free bet is calculated as a percentage of winnings based on the table below! T&Cs apply.
Earn up to a 70% boost on successful Soccer accumulators on selected competitions with bet365.
Applies to winnings on pre-match accumulators of 2 or more selections on the standard Full Time Result, Both Teams to Score or Result/Both Teams To Score markets for selected leagues and competitions as listed on site. The maxiumum boost that you can receive is £100,000 or currency equivalent. Bet restrictions and T&Cs apply. New and eligible customers only. Registration required.
18+. Applies to pre-match football accumulators of 5+ selections on selected markets. Min odds 1/2 leg. 2.5%-50% cash bonus on settlement if all selections win. £10 max cash refund if one leg loses. Paid within 24hrs of bet settlement. Cashed Out/In-Play bets not applicable. T&Cs apply.
Bet £10 Get £20 in free bets + Acca Rewards – Make your choice
*New UK customers (Excluding NI) only. Mobile exclusive. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply. **18+. Selected sports. Applies to first unique Acca. Specials/boosts/BOG/free bets (FB)/promotions won’t qualify. Min stake £/€0.05. Boost: Max bonus £/€1,000 per Acca. Min 3 legs. Min odds 1/5 per leg. Only win part eligible for E/W Acca. Insurance: Min 5 legs. Min odds 1/5 per leg. Max FB £/€20 per Acca. FB/cashed out/void bets won’t qualify. Acc & Payment restrictions. T&Cs apply. T&Cs apply
Acca Insurance – Free bet if one leg of your 5+ fold acca/Bet Builder lets you down
Applies to pre-match ACCA/Bet Builder only. Min total odds 3/1 (4.0). Max Free bet varies from £1 – £50. Max free bet value can vary per month and limited to 5+ leg bets. Free bet valid for 7 days. Excludes enhanced match odds. Online only. Applies to bet settled by 31st Jan 2024. T&Cs apply.
18+. One bonus per customer, per day. Add at least three Bet Builder selections. Populate your betslip with your picks! Enter your stake. Maximum stake of £10 applies to all Uniboost Bet Builder tokens Click the Uniboost button In the bottom right corner of the betslip. Watch your potential winnings multiply. Your Bet Builder is ready! Full TC's Apply.
18+. Register your interest in hospitality by simply opting into our offer. All you need to do is Opt-In. Once an event becomes available, your name will be entered into a draw for a pair of tickets. A draw will be completed prior to each event and if you’re one of the lucky winners, we will contact you with plenty of time, to ensure your availability. Join us for a fantastic live sporting event! Previous events include the Cheltenham Racing Festival, Rangers Home & Away fixtures in the Champions League, including trips to Ajax, Liverpool & Napoli. We’ve also hosted Heavyweight Boxing, Old Firm Derbies, Tennis, Darts and much more! Full TC's Apply.
18+. Refer a friend to Unibet and it could all be yours. Think about who you’ll refer and follow the instructions to make the most of this welcome special: 1st friend – £30 of Free Bonus Money; 2nd friend – £40 of Free Bonus Money; 3rd friend – £80 of Free Bonus Money. 5x wagering conditions apply. Full TC's Apply.
Popular Match Betting Markets
The list below features some of the most popular ways to bet on a specific footy fixture. Every betting site should have these markets available for most games.
– Match Result – The most straightforward way to bet on football is to back either team or a draw.
– Both Teams to Score – If you’re watching a Euro 2024 game between two nations with leaky backlines, backing BTTS is a smart move.
– Under/Over Goals – Make your pick on the number of goals scored in a match over or under a specified total. 2.5 goals is likely to be the most common total offered by betting sites on Euro’s fixtures.
– Handicap – This market allows you to turn a potential thrashing into an entertaining game. You can back one of the bigger nations to win -1 or even -2 to boost their odds if they’re a big favourite. It means they start the game already behind.
– Correct Score – This concept is simple, but getting it right consistently is challenging.
– First or Anytime Goalscorer – If you fancy a particular player to bag a goal, you can back them.
– Player to be Carded or Sent off – If two rival nations are set to meet in a tense Euro’s fixture, you can take advantage by backing a specific player to receive a yellow or red card.
– Combination Bets – Betting sites offer combinations of the markets above and many more to boost the odds of your Euro 2024 bets. A combination of backing a team to win and BTTS is a typical example.
– Bet Builders – One of the newest and most unique ways to bet on football. They work similarly to combination markets, but you choose the number and nature of your selections to combine into a same-game accumulator.
How do I bet on Euro 2024?
Betting on Euro 2024 is a straightforward process at most betting sites. This guide will use Paddy Power as an example, but the steps will similar at every site.
1. If you don’t have a Paddy Power account, use the link below to sign up. Doing so will ensure you get the best Paddy Power new customer rewards possible.
New Customer offer YSKARZ. Place a min £5 bet on the sportsbook at odds of min EVS (2.0) and get £20 in free bets. Free bet rewards valid for 30 days. Only deposits via Debit Cards & Apple Pay will qualify for this offer. T&Cs apply. Please Gamble Responsibly Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply.
2. Use the link at the top of the Paddy Power homepage to navigate to their dedicated football page.
3. During the tournament, you’ll find today’s Euro 2024 fixtures listed here. If you can’t find the exact market you’re looking for, use the Competitions option at the top of the page.
4. Scroll down and select UEFA Euro 2024. This will take you to the page dedicated to the tournament.
5. You can use the tabs at the top to switch between Match and Outright Euro 2024 betting markets.
6. Add your selection to your betslip and enter your stake.
7. Once you’ve got your Euro 2024 bet on, keep an eye on the action.
8. If your bet wins, your cash will hit your Paddy Power account as soon as the final whistle blows!
European Championship History
The European Championship regularly produces the best football of any international tournament. The world’s elite football clubs are in Europe, and the talent level among the European nations is at an all-time high.
The inaugural 1960 European championship occurred in France and featured just four nations. The final was a meeting between two countries that no longer exist. The Soviet Union defeated Yugoslavia to become the first nation to claim the title of European champion.
The tournament has featured some of the greatest international sides in football history. The 1988, Johan Cruyff led Netherlands side, which inspired generations of players and coaches. France’s 2000 squad was an all-time great team, featuring names like Zidane, Henry and Blanc. Most recently, Spain’s generational side, consisting of Barcelona and Real Madrid stars, won back-to-back Euros in 2008 and 2012.
Euro 2020 (postponed to 2021) saw games played in 11 countries to mark the tournament’s 60th anniversary. The favourites, France, crashed out in the round of 16. Losing to Switzerland on penalties after a crazy 3-3 draw. England reached their first major final since the 1966 World Cup, but were narrowly beaten by Italy 3-2 on penalties. The Italians claimed their second Euros trophy, ending a drought of over 50 years.
Euro’s Previous Winners History
Year
Winner
Score
Runner-Up
2020 (Postponed to 2021)
Italy
1 -1 (3 – 2)
England
2016
Portugal
1 – 0
France
2012
Spain
4 – 0
Italy
2008
Spain
1 – 0
Germany
2004
Greece
1 – 0
Portugal
2000
France
2 – 1 (GG winner)
Italy
1996
Germany
2 – 1 (GG winner)
Czech Republic
1992
Denmark
2 – 0
Germany
1988
Netherlands
2 – 0
Soviet Union
1984
France
2 – 0
Spain
1980
West Germany
2 – 1
Belgium
1976
Czechoslovakia
2 – 2 (5 – 3)
West Germany
1972
West Germany
3 – 0
Soviet Union
1968
Italy
2 – 0 (Replay)
Yugoslavia
1964
Spain
2 – 1
Soviet Union
1960
Soviet Union
2 – 1
Yugoslavia
Which betting site has the best football odds? – UK Bookmaker Awards Verdict
The UK Bookmaker Awards, run by leading betting & sports media company Better Collective, ranked the most significant betting sites in several categories. They analysed the football odds available at all the big-name bookies to determine which offered the best value. The 2023 winner was online bookie SBK. Other sites that ranked highly were Coral and Betfair. The list below details the bookmakers that finished in the top 10 in the Best Football Odds category. All of them provide solid value if you choose to place your footy bets with them.
Ranking
Bookmaker
1
SBK
2
Betfair
3
Grosvenor Sport
4
Coral
5
32 Red
6
bet365
7
888
8
Unibet
9
BetVictor
10
Parimatch UK
Euro 2024 Betting Offers and Free Bets FAQs
All major betting sites offer multiple match and outright markets for Euro 2024. All you need to do is sign up for an account on your chosen site and complete the specific verification process required by that betting site.
Betting sites will offer hundreds of markets on specific Euro 2024 fixtures come tournament time. You can find a list of the most popular football markets on this page. Bookmakers also offer a range of Euro 2024 outright markets. These markets allow you to wager on longer-term outcomes of the league, like the Euro 2024 tournament winner and Euro 2024 top goalscorer.
England are currently the bookmakers favourite to win Euro 2024. They’re followed in the betting by France, who have the quality to rival the Three Lions squad. You can find a complete list of the Euro 2024 favourites and their current odds on this page.
Euro 2024 will consist of 24 nations. Those teams have been through a two-year qualification process to reach the group stage.
The best Euro 2024 bookmaker for you depends on your wagering habits. Using a bookmaker with multiple football offers is the best way to get the most for your money if you plan to bet on Euro 2024. Betting sites like bet365, Paddy Power and BetVictor are a few examples that offer multiple football promotions.
Taking advantage of the free bet welcome offer of different betting sites is the easiest way to earn a free bet to use on Euro 2024. If you’ve already signed up with most bookmakers, you can find their free bet promotions on their sites. Euro 2024 is a massive event, so at least some bookmakers will likely be offering free bets to existing customers when the tournament is imminent.
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