Best Football Betting Offers for New & Existing Customers
Legal bookmakers in
United Kingdom
Reviewed by our experts
Updated on
Ant Vella
Reviewed on
Betting on football can provide get entertainment in itself, so make the most of the plethora of football offers that are on the table to make the big match even more enjoyable. Whether you’re looking for boosted odds on your weekend acca, or you like the sound of winning big with some free predictions, there’s football betting sites and offers to satisfy everyone’s needs.
Football Free Bet Welcome Offers
An increasing number of bookmakers are creating sign up offers tailored to football, so keep an eye out for these. You might also see welcome offers advertising heavily enhanced odds on big matches, much as the Manchester, Merseyside and north London derbies. Some solid welcome offers that you could take advantage of right now are listed below.
New customers only. Register with SUMMER50. Deposit £10+ and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.
Get £50 in free bets When you place £10 bet on Sportsbook
Place a min £10 bet on Sportsbook on odds of min EVS (2.0), get £50 in Free Bet Builders, Accumulators or multiples to use on any sport. Rewards valid for 30 days. Only deposits via cards or Apple Pay will qualify. T&Cs apply. Please Gamble Responsibly.
£20 In Free Bets Ker-Ching – When you bet £5 on sports
18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 4x £5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.
New Customer offer YSKARZ. Place a min £5 bet on the sportsbook at odds of min EVS (2.0) and get £20 in free bets. Free bet rewards valid for 30 days. Only deposits via Debit Cards & Apple Pay will qualify for this offer. T&Cs apply. Please Gamble Responsibly Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply.
£30 Matched Free Bet if your first Acca loses + 100 Free Spins on Gold Blitz
*New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Free Spins on Gold Blitz (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 18+ GambleAware.org. Bet the Responsible Way. Full terms apply.
18+ New UK+IRE Customers. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 1x £20 free bet. Free bet available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply
18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad
Bet £10 & Get £30 in Free Bets for new customers at bet365.
Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required.
Money Back as Bonus up to £40 + £10 Casino Bonus if Your First Bet Loses
18+. GambleAware.org. New customers only. Min Dep £10. Debit cards only. Opt in for bonus funds. Wagering, sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Sports bonus must be wagered before using the casino bonus. Valid for 7 days. Geographical Restrictions and T&Cs Apply.
*New UK customers (Excluding NI) only. Mobile exclusive. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply. T&Cs apply
New bettors; Code SPORT; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply; 18+
100% profit boost of up to £100 of winnings on first bet – mobile only
18+ GambleAware.org, New reg only. Claim by placing a min deposit £10 via ‘My Offers’ page within 30 days. 7 days to stake max £10 in-play, min odds 1/1 (2.0). Max. extra winnings £100. Once claimed, 30-day expiry. Cashed out, System & EW bets do not qualify. Other Promotional Play Restrictions Apply. T&Cs apply.
18+. New cust only. 7 days to opt in by placing a £10 qualifying bet at 1/1 (2.0) odds or greater to receive 6x Free Bets: 3 x £10 horse racing, 1 x £10 Bet Builder, 1 x £10 Acca and 1 x £10 football. 7 day expiry. Exclusions apply. Stake not returned. T&Cs apply. GambleAware.org
18+ New customers only. Opt in, bet £10 or more on any football market at minimum 1/1 odds. No cash out. Get £30 in Free Football Bets. Free Bets expire in 7 days. Debit card / Apple Pay payments only. T&Cs apply. GambleAware.org | Please gamble responsibly
Get 50% Back as a Free Bet up to £35 Plus 10 Free Spins!
If your account has Sportsbook losses at the end of your first day's betting (23:59), we'll refund 50% of your first day's losses as a Free Bet up to £35 (normally £25) plus, you get 10 Free Spins on Smoking Hot Fruit Stacks (minimum 3 bets required). Even if your account is up, you're guaranteed a £5 Free Bet plus 10 Free Spins provided you place at least 1 bet of £10 or greater at minimum odds evens (2.00) or greater. T&Cs apply | 18+ New UK Customers Only | GambleAware.org
BET £10, GET £20 IN FREE BETS* + Free £5 Specials Bet WHEN YOU BET £5 ON ANY ENGLAND SPECIAL
*New members only. £10 min bet on sportsbook (ex. virtuals) at 1.5 min odds, placed & settled in 14 days of sign-up. Win part E/W bets. Free Bets: accept in 7 days, valid 7 days on sportsbook only. Stake not returned. T&Cs apply. Click here for full T&Cs. †1st single cash specials bet on the Selected EURO 2024 matches. Min odds EVS. Free Bet: accept via pop-up within 24 hours of qual, use in 7 days on Specials only. Stakes not returned. Click here for full T&Cs. Bet Responsibly. GambleAware.org 18+
18+ | Complete our 4 Welcome Challenges | Get up to £50 in FreeBets, 20 Free Spins (available on Starburst only), an Odds Boost Token and a £10 Casino Bonus (10 x wager) | Rewards valid for limited time only | T&Cs apply
BET £10 GET £20 IN FREE BETS* + FREE £5 BET BUILDER, WHEN YOU PLACE A £5 BET BUILDER
*New members only. £10 min bet on sportsbook (ex. virtuals) at 1.5 min odds, placed & settled in 14 days of sign-up. Win part E/W bets. Free Bets: accept in 7 days, valid 7 days on sportsbook only. Stake not returned. Full TC's Apply. †Place 1st cash bet builder on selected UEFA EURO 2024 matches. Min odds 2/1. Free Bet: use in 7 days on Bet Builder only. Stakes not returned. Full TC's Apply. Bet Responsibly. GambleAware.org. 18+
New UK customers only. Min £10 first deposit using Debit Card or Bank Transfer. Place a bet of £10 at min odds of 1.5 and get £10 upon settlement. Further £10 Multiple token will be credited after 24 hours and a further £5 Horse Racing Multiple token and a £5 Football Bet Builder token will be credited after 48 hours. Full T&Cs apply.18+. GambleAware.org.
18+. New customers, Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 free bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder and 1 x £10 Football. Stake not returned. T&C’s Apply. Opt-in required. GambleAware.org
18+ New Customers Only. Opt in and bet £10 on football (odds 2.00+) within 7 days. No cash-out. Get 4x£5 Free Bets for set markets and a £10 Slot Bonus for Big Bass Splash, 30x wagering, to withdraw max £250. Rewards expire in 20 days. Selected payment methods only. Full T&Cs Apply. GambleAware.org | Please gamble responsibly
New Customers Only. Sign up using Bonus Code: GET30. To qualify for free bets, the new user must place and settle £30 on Matchbook Exchange markets only. The user must bet on at least 4 different events to qualify. T's and C's Apply. Gamble Aware. 18+
Join and place a £10 fixed odds bet at odds of 1/2 or greater. Once the bet is settled, get a £10 free fixed odds bet plus a £5 free Total Goals football spread bet and a £5 racing Winning Favourites spread bet. The second £10 free fixed odds bet, £5 free Total Goals football spread bet, and £5 racing Winning Favourites spread bet will be credited 24 hours later. Free bets expire in 28 days if unused. Promotions available to 18+ aged individuals. New customers only. T&Cs apply. GambleAware.org
Use code COMMFREE to trade with 0% commission for 60 days
Use code COMMFREE to trade with 0% commission for 60 days. New UK, IE & Malta users only. Min. £10/€10 first deposit only using Debit Card or Instant Banking. Full T&Cs apply. GambleAware.org #ad
New customers online only. Eligibility restrictions apply. Only valid with code B10G50 on registration. £10 min qualifying bet at 1/1 (2.0) odds or greater across sports or racing (if EW then min £10 Win + £10 Place). Receive £20 Tote Credit, £20 Free Sports Bet and 50 Free Spins on Big Bass Bonanza within 48 hours of qualifying bet settlement. 7-day expiry on free bets & Tote Credit. Your first bet will be your qualifying bet. One per customer. UK & ROI customers only. 18+. Full T&Cs apply. Gambleaware.org.
Popular Football Betting Offers
We’ll outline the different types of football betting offers you’ll find at most betting sites. Have a look and decide which ones best match your betting needs before deciding which sites to sign up with.
Player Market Betting Offers
Paddy Power’s latest football betting offer, Super Sub, will benefit you if you enjoy betting on individual player markets. If you back a player and they get subbed off before landing you a winner, the player coming on to the pitch will take over your bet, keeping your chances of some cash alive. The Paddy Power betting offer covers the most popular player markets, including player to score, player to be carded and many more. Super Sub is a unique football promotion, but given the increasing popularity of build-a-bet style accumulators, more betting sites could launch similar offers soon.
SUPER SUB: YOUR BET NOW ROLLS OVER TO THE NEW PLAYER COMING ON
18+. Valid on selected leagues and markets only. Applies to pre-match and in-play singles, multiples and bet builder bets on qualifying Player outcome selections. If Super Sub comes on and wins your bet for you, it will only be settled at full time. Does not apply to Power Prices but does apply to Turbo Power Prices. Does not apply to retail bets. T&Cs and exclusions apply. GambleAware.org
If your player is substituted before half-time we will return your stake as Bet Credits on selected markets – for multiple bets your remaining selections will be left to run. Only available to new and eligible customers. Bet restrictions and T&Cs apply.
Football Acca Insurance Betting Offers
Finding and placing a winning accumulator, or acca, is easier said than done. Narrowly missing out on a big win can also be incredibly frustrating, which is why acca insurance is so popular. In brief, place your acca with a football betting site which offers acca insurance, and you’ll get your money back as a free bet if just one of your selections lets you down.
Bookmaker
Availability
Min Selections
Min Odds
Refund Type
Max Refund
Betfred
Football
5
1/2 Per Selection.
Cash
£10
Ladbrokes
Football
5
3/1
Free bets
£10
Paddy Power
All Sport (Exc. Racing & Dogs)
5
3/1
Free Bets
£50
Individual bookmaker T&Cs apply.
Acca Insurance – Free bet if one leg of your 5+ fold acca/Bet Builder lets you down
Applies to pre-match ACCA/Bet Builder only. Min total odds 3/1 (4.0). Max Free bet varies from £1 – £50. Max free bet value can vary per month and limited to 5+ leg bets. Free bet valid for 7 days. Excludes enhanced match odds. Online only. Applies to bet settled by 31st Jan 2024. T&Cs apply.
18+. Place a pre-match Football accumulator bet of 5+ legs, and if all of your selections win, we’ll add a cash bonus of up to 50% to your winnings. If one selection lets you down, you’ll get your money back as CASH up to £10! GambleAware.org. Full TC's Apply.
Bet £10 Get £20 in free bets + Acca Rewards – Make your choice
*New UK customers (Excluding NI) only. Mobile exclusive. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply. **18+. Selected sports. Applies to first unique Acca. Specials/boosts/BOG/free bets (FB)/promotions won’t qualify. Min stake £/€0.05. Boost: Max bonus £/€1,000 per Acca. Min 3 legs. Min odds 1/5 per leg. Only win part eligible for E/W Acca. Insurance: Min 5 legs. Min odds 1/5 per leg. Max FB £/€20 per Acca. FB/cashed out/void bets won’t qualify. Acc & Payment restrictions. T&Cs apply. T&Cs apply
Most bookmakers will offer enhanced odds ahead of the biggest football matches. These are usually advertised prominently on a each site’s football page. A special mention to also be given to Betfred’s Double Delight and Hat-Trick Heaven offers here. This long running promotion is perfect if you enjoy betting on goalscorers. You get double or even treble the usual odds if your player manages to bag a brace or hat-trick.
18+. Place a pre-match single bet on the first goalscorer market in any of the specified Double Delight & Hat-Trick Heaven games. Wait for your player to score and if they score a second you’ll get paid out at double the odds. If they score a third, have your first goalscorer bet paid out at treble the odds in cash! T&Cs apply. GambleAware.org
Applies to winnings on pre-match accumulators of 2 or more selections on the standard Full Time Result, Both Teams to Score or Result/Both Teams To Score markets for selected leagues and competitions as listed on site. The maxiumum boost that you can receive is £100,000 or currency equivalent. Bet restrictions and T&Cs apply. New and eligible customers only. Registration required.
18+. Opt-in. A Qualifying Bet is an accumulator bet of at least £10 on markets with at least 4 legs, has the combined minimum odds of 2/1 (decimal price 3.0), and where the selection odds are greater than 1/100 (decimal price 1.01). All legs of the accumulator must be placed and settled during the Offer Period. The Offer Period runs each week from Monday to Sunday.
18+. UK only. Price Boosts are subject to maximum stakes and are only available for betting as single selections. Stake limits apply, therefore maximum stakes may vary between individuals. Price Boosts cannot be combined with other selections. Any referenced ‘was’ price is correct as at the time first advertised. Full T&Cs apply.
FIVES – Win up to £50 cash for every goal your picks score
18+. UK & IE only. If you are a member of Virgin Bet, you will be eligible for the ‘Virgin Bet FIVES’ promotion (the “Promotion”), subject to these Rules. Each time a card is revealed on the Virgin Bet FIVES game, you will receive the name and football shirt number of a professional football player. Your Player/s cannot be changed or substituted by us or any other Member. Full T&Cs apply.
BET £10, GET £20 IN FREE BETS* + Free £5 Specials Bet WHEN YOU BET £5 ON ANY ENGLAND SPECIAL
*New members only. £10 min bet on sportsbook (ex. virtuals) at 1.5 min odds, placed & settled in 14 days of sign-up. Win part E/W bets. Free Bets: accept in 7 days, valid 7 days on sportsbook only. Stake not returned. T&Cs apply. Click here for full T&Cs. †1st single cash specials bet on the Selected EURO 2024 matches. Min odds EVS. Free Bet: accept via pop-up within 24 hours of qual, use in 7 days on Specials only. Stakes not returned. Click here for full T&Cs. Bet Responsibly. GambleAware.org 18+
Another increasingly popular way to keep football fans engaged is with free-to-play football prediction games, so it’s your lucky day if you fancy yourself as a top football tipster. Coral’s Football Super Series, Virgin Bet Fives and Ladbrokes 1-2-Free are just a few of the free-to-play promotions you can take part in right now.
BetVictor Predictor – Predict to win cash & free bets
18+. Log in & predict the correct score for each fixture displayed and submit your predictions. Expires on 19.05.24. Prizes include Free Bets & Cash. Bonuses Expire in 3 days. Prizes credited in 24 hours after last event. T&Cs apply. GambleAware.org
With the 4 Scores Challenge, all is not lost if you fall short on one or two predictions, we’re also offering Bet Credits as prizes for two and three correctly predicted scores. Only available to new & eligible customers
4 To Score – Pick 4 first goalscorers to win £50,000
18+. Predict the First Goalscorers in four selected matches (before the first match’s Kick Off Time). The total prize pot for each Round is fixed at £/€50,000 and there will be no roll over. In order to withdraw the winnings, the customer needs to have passed KYC and have a valid payment method registered to their account. T&Cs apply.
SQUADS – Win up to £50 cash for every goal your picks score
*1x Player revealed in-game each day. Monday to Friday, max of 5 players per round of fixtures. Cash amount for each goal scored by player. Cash amount decided by wheel, 10p-£50, credited as withdrawable cash. Full Terms Apply. Click here for full rules. Bet Responsibly. GambleAware.org18+.
Hat-Trick Hunt – Predict correct scores to win free bets
18+. Log in and predict the correct score for each fixture displayed and submit your predictions. Prizes include Free Bets. Bonuses Expire in 3 days. Prizes credited within 24h after last event. Click for T&Cs. GambleAware.org
18+. Register your interest in hospitality by simply opting into our offer. All you need to do is Opt-In. Once an event becomes available, your name will be entered into a draw for a pair of tickets. A draw will be completed prior to each event and if you’re one of the lucky winners, we will contact you with plenty of time, to ensure your availability. Join us for a fantastic live sporting event! Previous events include the Cheltenham Racing Festival, Rangers Home & Away fixtures in the Champions League, including trips to Ajax, Liverpool & Napoli. We’ve also hosted Heavyweight Boxing, Old Firm Derbies, Tennis, Darts and much more! Full TC's Apply.
18+. One bonus per customer, per day. Add at least three Bet Builder selections. Populate your betslip with your picks! Enter your stake. Maximum stake of £10 applies to all Uniboost Bet Builder tokens Click the Uniboost button In the bottom right corner of the betslip. Watch your potential winnings multiply. Your Bet Builder is ready! Full TC's Apply.
18+. Refer a friend to Unibet and it could all be yours. Think about who you’ll refer and follow the instructions to make the most of this welcome special: 1st friend – £30 of Free Bonus Money; 2nd friend – £40 of Free Bonus Money; 3rd friend – £80 of Free Bonus Money. 5x wagering conditions apply. Full TC's Apply.
Early Payout Football Betting Offers
Love it or loathe it, VAR has led to longer matches and most late twists than ever before. It can therefore pay to find a site who’ll pay out your winnings early if your team are winning by two or more goals. bet365 and Betfair provide their customers with this type of offer, so there’s ample choice if you’re looking for a piece of the early payout action.
90 Minute Payout – Winning bets paid out on 90 mins, whatever the final score
18+. Pre Match only. Available for Singles, Acca and Bet builders. 90 Minute Payout is a football match odds market with a chance of early pay out on winning bets. Winning bets placed on Football markets with Match Odds 90 markets will be paid out if the bet is winning at 90:00:00 regardless of the full-time result. All winning bets are paid out with cash funds. Full T&Cs apply.
Bet £10 Get £20 in free bets + £10 casino bonus CELEBRATE EARLY Get paid out early if your team goes 1 goal ahead
New UK customers (Excluding NI) only. £30 in FREE Bets (FB) as £20 in sports bets & a £10 casino bonus (CB). Min Deposit £10. Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. 18+. T&Cs apply. 18+. Applies to bets placed on 1 Goal Ahead market. Get paid out as a winner if your team takes the lead, even if they draw or lose. 90 mins only. Applies to Singles & Multiples. Account & payment restrictions apply. T&Cs apply.
Get selections settled early if the team you back goes two goals ahead with bet365
Place a pre-match bet on the standard Full Time Result market for Soccer games from selected competitions, and get your selections settled early if the team you back goes two goals ahead with bet365.
New and Eligible customers only. Bet restrictions, time limits and T&Cs apply.
Money Back Football Specials
You can usually always find a Money Back Offer on the day’s big fixture. If you’re planning on betting on a match, take a look at the refund offers available at each betting site. Going with the bookmaker that’s running the best promotion can add as a form of insurance to your football bet.
While football offers are available throughout the year, the quantity and quality of the promotions increases during the biggest tournaments. Expect to see enhanced welcome offers for new customers, and plenty more promotions, as bookies vie for your loyalty. The list below details the competitions most likely to feature in the betting offers available at most bookies.
Football tournaments
Venue
Date of tournament
Euro 2024
Germany
14th June to 14th July 2024
Champions League
Final at Allianz Arena, Munich
Final on 31st May 2025
Premier League
England
17th August 2024 to 25th May 2025
FA Cup
Final at Wembley
Final on 17th May 2025
UEFA Nations League
Europe
5th Sept 2024 to 8th June 2025
World Cup
USA, Mexico and Canada
June to July 2026
Where can I find the best football odds?
Better Collective, a leading digital sports media group, runs the UK Bookmaker Awards. They analysed the football odds available at all the most significant bookies to determine which sites were the best. The 2023 award went to SBK. Other sites that ranked highly were Betfair and Coral. The list below details the bookies that finished in the top 10 in the Best Football Odds category. All of them provide solid value if you choose to place your footy bets with them.
Top 10 Bookmakers for Football Betting Odds – UK Bookmaker Awards rankings
Ranking
Bookmaker
1
SBK
2
Betfair
3
Grosvenor Sport
4
Coral
5
32 Red
6
bet365
7
888
8
Unibet
9
BetVictor
10
Parimatch UK
Best Football Betting Sites & Offers FAQs
Several factors affect which bookmaker you should use to place your football bets. The biggest is how you like to bet on the beautiful game. If you’re just looking for the best odds, Coral and Betfair were among the leaders for best football odds at the 2023 UK Bookmaker Awards. Using a site with a Free Bet Club like Betway allows you to get more from the money you spend.
The best way to get football free bets is to open a range of betting accounts. Most will give you free bets when you sign up, and many will also have free bet promos for their existing customers.
We’ve collated all the best football free bets offers right here, so check out our site for the promotions you like the sounds of most. There’s no perfect bookmaker. Mixing and matching promos is the best way to get the most value from football betting offers.
Betting sites often enhance their normal welcome offers during the biggest football tournaments. The exact offers will vary but can include heavily boosted odds for favourites, or early payout offers if a team goals up by a certain number of goals.
The most popular football betting offers are acca insurance and the predictor promos where you have to chance to win cash risk free. Look out for enhanced odds boosts, money back specials, early payouts, and much more.
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