Best Football Betting Offers for New & Existing Customers

Football is among the most wagered-on sports at every UK betting site. Wagering on football is a massive part of many fans’ love for the beautiful game, and there are a plethora of football betting offers that you should take advantage of if you’re one of them! We’ve detailed the best football betting offers on this page. So we’ve got you covered whether you’re looking for insurance offers on your weekend acca, enhanced odds on your league winner pick, or any other football offer.

Football Free Bets

An increasing number of betting sites are now tailoring their new customer free bet offers to football fans. The latest free bet offers from the bookies who ranked best at the latest UK Bookmaker awards are listed below. The free bets you earn from these new customer betting offers can usually be used on any football betting market, including the most prominent competitions like the Champions League or Premier League.

Bet £10 & Get £30 in Free Bets for new customers at bet365.

Claim bet365 Offer

Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required.

Bet £10 Get £40 in Bonuses

Claim Unibet Offer

18+. GambleAware.org . New GB customers only. Min £10 debit card deposit. Place a £10+ bet on sportsbook at min odds 1/1 (2.0) each leg. Receive 2 x £10 free bets within 24 hours of bet settlement, and further 2 x £10 casino bonus the next day. T&C’s apply.

Bet £10, get £30 in Free Bets

Claim SBK Offer

New UK customers only. Min £10 first deposit using Debit Card or Bank Transfer. Place a bet of £10 at min odds of 1.5 and get £10 upon settlement. Further £10 Multiple token will be credited after 24 hours and a further £5 Horse Racing Multiple token and a £5 Football Bet Builder token will be credited after 48 hours. Full T&Cs apply.18+. GambleAware.org.

Get A £20 Free Bet – When you bet £5 on Sports

Claim Coral Offer

18+ New UK+IRE Customers. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 1x £20 free bet. Free bet available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply

£20 In Free Bets Ker-Ching – When you bet £5 on sports

Claim Ladbrokes Offer

18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 4x £5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.

BET £10 GET £30 IN FREE BETS*

Claim Livescorebet Offer

*New members only. £10+ bet on sportsbook (ex. virtuals) at 1.5 min odds, settled within 14 days. Free Bets: accept in 7 days, valid 7 days on sportsbook only. 2x£5 Free Bets for Bet Builder only. Stake not returned. T&Cs + deposit exclusions apply. Bet Responsibly. GambleAware.org. 18+.

BET £10, GET £20 IN FREE BETS*

Claim Virgin Bet Offer

*New members only. £10 min deposit & bet on sportsbook (ex. virtuals), placed & settled at 1.5 min odds in 14 days of sign-up. Win part of E/W bets. Free Bets: accept in 7 days, valid 7 days, use on sportsbook only (ex. virtuals), stakes not returned. T&Cs and deposit exclusions apply. Bet Responsibly. GambleAware.org. 18+

Bet £10 Get £30, Credited as 3 x £10 bets

Claim William Hill Offer

18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad

£30 Matched Free Bet if your first Acca loses + 100 Free Spins

Claim Betway Offer

*New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Free Spins on More Unusual Suspects (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 18+ GambleAware.org. Bet the Responsible Way. Full Terms apply

Get £30 in Free Bets for Premier League Join us & bet £10

Claim BetVictor Offer

18+ New customers only. Opt in, bet £10  or more on any football market at minimum 1/1 odds. No cash out. Get £30 in Free Football Bets, selected markets. Free Bets expire in 7 days. T&Cs apply. GambleAware.org | Please gamble responsibly.

Best Football Betting Offers

We’ll outline the different types of football betting offers that you’ll find at most betting sites. Have a look and decide which ones best match your betting needs before deciding which sites to sign up with.

Player Market Betting Offers

Many bookmakers have launch offers that keep your player market football bets alive if your player gets subbed off. Paddy Power Super Sub and bet365 Soccer Substitue Guarantee are two solid examples. These promos mean if you back a player and they get subbed off before landing you a winner, the player coming onto the pitch will take over your bet. These football betting offers typically cover the most popular player markets, including player to score, player to be carded and many more.

Soccer Substitute Guarantee

Claim bet365 Offer

If your player is substituted before half-time we will return your stake as Bet Credits on selected markets – for multiple bets your remaining selections will be left to run. Only available to new and eligible customers. Bet restrictions and T&Cs apply.

SUPER SUB: YOUR BET NOW ROLLS OVER TO THE NEW PLAYER COMING ON

Claim Paddy Power Offer

18+. Valid on selected leagues and markets only. Applies to pre-match and in-play singles, multiples and bet builder bets on qualifying Player outcome selections. If Super Sub comes on and wins your bet for you, it will only be settled at full time. Does not apply to Power Prices but does apply to Turbo Power Prices. Does not apply to retail bets. T&Cs and exclusions apply. GambleAware.org

Football Acca Insurance & Acca Boost Betting Offers

Landing a winning football acca is easier said than done. Narrowly missing out on a big win can be incredibly frustrating, which is why Acca Insurance is so popular. If you place your acca with a betting site which offers acca insurance, you’ll get your money back as a free bet if just one of your selections lets you down. Several bookmakers are now offering odds boosts on your access depending on the number of legs you include.

Football – Acca Flex

Claim Betfred Offer

18+. Place a pre-match Football accumulator bet of 5+ legs, and if all of your selections win, we’ll add a cash bonus of up to 50% to your winnings. If one selection lets you down, you’ll get your money back as CASH up to £10! GambleAware.org. Full TC's Apply.

Bet £10 Get £20 in free bets + Acca Rewards – Make your choice

Claim BoyleSports Offer

*New UK customers (Excluding NI) only. Mobile exclusive. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply. **18+. Selected sports. Applies to first unique Acca. Specials/boosts/BOG/free bets (FB)/promotions won’t qualify. Min stake £/€0.05. Boost: Max bonus £/€1,000 per Acca. Min 3 legs. Min odds 1/5 per leg. Only win part eligible for E/W Acca. Insurance: Min 5 legs. Min odds 1/5 per leg. Max FB £/€20 per Acca. FB/cashed out/void bets won’t qualify. Acc & Payment restrictions. T&Cs apply. T&Cs apply

The new 100% Acca Boost means you can now double your winnings on accumulators across a range of sports and competitions with bet365!

Claim bet365 Offer

The Soccer, Tennis and Multi-Sport Acca Boosts have been combined into a fantastic new 100% Acca Boost, giving you the chance to combine selections from your favourite sports and double your winnings on qualifying accumulators with bet365. New & eligible customers only. Minimum odds, bet restrictions and T&Cs apply. This boost applies to winnings on accumulators of 2 or more selections placed on any combination of qualifying sports, placed from 12:00 UK Time on 6th August 2024. For more information about all offers please visit the bet365's website. Registration required.

Enhanced Odds Football Betting Offers

Most bookmakers will offer enhanced odds ahead of the biggest football matches. These are usually advertised prominently on a each site’s football page. A special mention to also be given to Betfred’s Double Delight and Hat-Trick Heaven offers here. This long running promotion is perfect if you enjoy betting on goalscorers. You get double or even treble the usual odds if your player manages to bag a brace or hat-trick.

Bet Builder – Uniboost

Claim Unibet Offer

18+. One bonus per customer, per day. Add at least three Bet Builder selections. Populate your betslip with your picks! Enter your stake. Maximum stake of £10 applies to all Uniboost Bet Builder tokens Click the Uniboost button In the bottom right corner of the betslip. Watch your potential winnings multiply. Your Bet Builder is ready! Full TC's Apply.

Power Prices – Football

Claim Paddy Power Offer

18+. UK and IE customers. Full T&Cs apply. GambleAware.org

Double Delight & Hat-trick Heaven

Claim Betfred Offer

18+. Place a pre-match single bet on the first goalscorer market in any of the specified Double Delight & Hat-Trick Heaven games. Wait for your player to score and if they score a second you’ll get paid out at double the odds. If they score a third, have your first goalscorer bet paid out at treble the odds in cash! T&Cs apply. GambleAware.org

Free-to-Play Football Promos

Another increasingly popular way to keep football fans engaged is with free-to-play football prediction games, so it’s your lucky day if you fancy yourself as a top football tipster. Coral’s Football Super Series, Virgin Bet Fives and Ladbrokes 1-2-Free are just a few of the free-to-play promotions you can take part in right now.

SQUADS – Win up to £50 cash for every goal your picks score

Claim Livescorebet Offer

*1x Player revealed in-game each day. Monday to Friday, max of 5 players per round of fixtures. Cash amount for each goal scored by player. Cash amount decided by wheel, 10p-£50, credited as withdrawable cash. Full Terms Apply. Click here for full rules. Bet Responsibly. GambleAware.org18+.

4 Scores Challenge

Claim bet365 Offer

With the 4 Scores Challenge, all is not lost if you fall short on one or two predictions, we’re also offering Bet Credits as prizes for two and three correctly predicted scores. Only available to new & eligible customers

4 To Score – Pick 4 first goalscorers to win £50,000

Claim Betway Offer

18+. Predict the First Goalscorers in four selected matches (before the first match’s Kick Off Time). The total prize pot for each Round is fixed at £/€50,000 and there will be no roll over. In order to withdraw the winnings, the customer needs to have passed KYC and have a valid payment method registered to their account. T&Cs apply.

FIVES – Win up to £50 cash for every goal your picks score

Claim Virgin Bet Offer

18+. UK & IE only. If you are a member of Virgin Bet, you will be eligible for the ‘Virgin Bet FIVES’ promotion (the “Promotion”), subject to these Rules. Each time a card is revealed on the Virgin Bet FIVES game, you will receive the name and football shirt number of a professional football player. Your Player/s cannot be changed or substituted by us or any other Member. Full T&Cs apply.

Early Payout Football Betting Offers

Love it or loathe it, VAR has led to longer matches and most late twists than ever before. It can therefore pay to find a site who’ll pay out your winnings early if your team are winning by two or more goals. bet365 and Betfair provide their customers with this type of offer, so there’s ample choice if you’re looking for a piece of the early payout action.

Bet £10 Get £20 in free bets + £10 casino bonus CELEBRATE EARLY Get paid out early if your team goes 1 goal ahead

Claim BoyleSports Offer

New UK customers (Excluding NI) only. £30 in FREE Bets (FB) as £20 in sports bets & a £10 casino bonus (CB). Min Deposit £10. Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. 18+. T&Cs apply. 18+. Applies to bets placed on 1 Goal Ahead market. Get paid out as a winner if your team takes the lead, even if they draw or lose. 90 mins only. Applies to Singles & Multiples. Account & payment restrictions apply. T&Cs apply.

2 Goals Ahead Early Payout Offer

Claim bet365 Offer

Get selections settled early if the team you back goes two goals ahead with bet365 Place a pre-match bet on the standard Full Time Result market for Soccer games from selected competitions, and get your selections settled early if the team you back goes two goals ahead with bet365. New and Eligible customers only. Bet restrictions, time limits and T&Cs apply.

90 Minute Payout – Winning bets paid out on 90 mins, whatever the final score

Claim Betfair Offer

18+. Pre Match only. Available for Singles, Acca and Bet builders. 90 Minute Payout is a football match odds market with a chance of early pay out on winning bets. Winning bets placed on Football markets with Match Odds 90 markets will be paid out if the bet is winning at 90:00:00 regardless of the full-time result. All winning bets are paid out with cash funds. Full T&Cs apply.

Money Back Football Specials

You can usually always find a Money Back Offer on the day’s big fixture. If you’re planning on betting on a match, take a look at the refund offers available at each betting site. Going with the bookmaker that’s running the best promotion can add as a form of insurance to your football bet.

Football Tournament Betting Offers

While football offers are available throughout the year, the quantity and quality of the promotions increases during the biggest tournaments. Expect to see enhanced welcome offers for new customers, and plenty more promotions, as bookies vie for your loyalty. The list below details the competitions most likely to feature in the betting offers available at most bookies.

Where can I find the best football odds?

Better Collective, a leading digital sports media group, runs the UK Bookmaker Awards. They analysed the football odds available at all the most significant bookies to determine which sites were the best. The latest award went to SBK. Other sites that ranked highly were Betfair and Coral. The list below details the bookies that finished in the top 10 in the Best Football Odds category. All of them provide solid value if you choose to place your footy bets with them.

Top 10 Bookmakers for Football Betting Odds – UK Bookmaker Awards rankings

Best Football Betting Sites & Offers FAQs