What is an enhanced odds price boost?
All of the major bookmakers offer existing customers some form of enhanced odds promotion. They will offer better odds than usual on specific markets or games.
Often, they’ll choose to boost the odds in the day’s biggest football game or horse race. Some will even allow you to choose where you use a boost. These selective boosts offer the best value, as you can boost the bets that you’re most confident in.
How do existing customers benefit from enhanced odds?
Unlike most popular offers, enhanced odds are typically not restricted to new customers. Existing customers can often benefit from greater odds on their sporting selections.
Taking advantage of the best enhanced odds on offer each day can improve your overall profit. A winning bet is worth more if you’ve taken advantage of a price boost.
Which bookmakers offer existing customers enhanced odds?
Most significant bookmakers now offer some form of enhanced odds promotion. Despite offering virtually identical promotions, each bookmaker will call their enhanced odds something different. Some of the biggest bookies’ price boosts are known as:
| Bookmaker | Promo Name |
| bet365 | Bet Boost |
| Betfred | Daily Price Boosts |
| Betfair | Odds Boost |
| BetVictor | Boosts |
| Betway | Betway Boosts |
| Coral | Odds Booster |
| Ladbrokes | Price Boost |
| Paddy Power | Power Prices |
| Sky Bet | Price Boost |
| William Hill | Enhanced Odds |
How often do Bookmakers offer enhanced odds or price boosts to existing customers?
The frequency of enhanced odds varies between bookmakers. The vast majority will have some on offer each day. Some even offer multiple boosts on a single game or fixture.
The bet types that get boosted also vary between bookmakers. Some have begun increasing the odds of the most popular bet builder combinations on the day’s biggest football games. If there’s a big game about to start, checking each bookmaker’s football section is a good idea.
Where can I find each bookmaker’s enhanced odds boosts?
Most bookmakers have a dedicated enhanced odds or price boost page in the promotion sections of their website and app. Individual sport and fixture pages also usually list any available price boost at the top.
Read more about the most popular existing customer offers
- Paddy Power Beat the Drop
- Ladbrokes Instant Spins
- Ladbrokes 1-2-Free
- Virgin Bet Fives
- Betway 4 to Win
- Betway 4 to Score
- Betfred Double Delight
- Betfred Prize Pinball
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An enhanced odds offer is when a betting site decides to increase the odds for a particular event to happen. The scale of the enhancement can vary, with many proving to very attractive and popular offers.
Bet boosts are offered at more attractive prices than normal odds so it can pay to keep an eye out for them. Of course, there’s no such thing as a guaranteed winning bet, so blindly backing every odds boost wouldn’t be wise. However, picking and choosing the most appealing price boosts can certainly prove worthwhile.
Bookmakers boost odds to encourage their customers to place bets with them, and to reward them for their continued loyalty.
Although there isn’t a single betting site that is head and shoulders above their rivals for price boosts, the likes bet365 with their Super Boosts and William Hill with Epic Odds are certainly amongst the better enhanced odds offers.
A Super Boost is a heavily enhanced price boost that you can find on bet365 ahead of big events. Some of these Super Boosts are incredibly generous, so it’s well worth keeping a regular check on their site.
