Existing Customers Offers

Free Bets

William Hill existing customer offers

Create Account at William Hill
United Kingdom

Valid in

United Kingdom

Reviewed on

William Hill are one of the most well established betting sites in the UK, providing a safe and secure home for their existing customers with a good range of promotions on a daily basis.

Get 50 Free Spins when you stake £10
18+. Play Safe. New customers using Promo code M50 only. Opt in required. 1x per customer. Mining Pots of Gold™ only. Min £10 stake. Max 50 Free Spins at 10p per spin. Free Spins expire 24 hours from issue. Max redeemable £30. Eligibility rules, game, location, currency, payment-method restrictions and terms and conditions apply. #ad
Non Runner Moneyback Get your money back if your horse doesn’t run
KQCs: 18+. Play Safe. From 09:00 on 01/01/2024 until 17:30 on 15/03/2024. Applies to 2024 Cheltenham Festival Race Winner markets labelled ‘NRMB’. UK and Ire only. Horse Racing ‘Win and EW’ Markets only. Full T&Cs apply. www.begambleaware.org #ad
Get £40 in free bets when you stake £10, credited as 4 x £10 bets
18+. Play Safe. When you sign-up via Mobile using promo code P40 and place a bet of £10/€10 or more we will give you 4x £10/€10 free bets credited after settlement of first qualifying bet, free bets will expire 7 days after the qualifying bet is placed, payment method/player/country restrictions apply. Virtual markets excluded. #ad
Bet £10 Get £30 in free bets Credited as 3 x £10 bets
18+. Play Safe. From 00:01 on 13.04.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook. Further terms apply. #ad
Get 50 Free Spins when you stake £10
18+. Play Safe. New customers using Promo code M50 only. Opt in required. 1x per customer. Mining Pots of Gold™ only. Min £10 stake. Max 50 Free Spins at 10p per spin. Free Spins expire 24 hours from issue. Max redeemable £30. Eligibility rules, game, location, currency, payment-method restrictions and terms and conditions apply. #ad
Deposit & Get £100 Bonus + Twister Discovery Pack
Opt-in required. X1 per customer. New customers only, min first deposit/transfer £10 to poker account. Game restrictions and Terms Apply. Twister Discovery Pack: 1X tournament tickets total value of €6. 3x €1 Age of the Gods Twister, 3X €1 Twister. £100 Bonus Money: WHPoints to redeem Bonus (two stage redemption rate), expires in 45 days. Bonus Spins: x40 wagering. expires in 14 days, Max redemption £20. Terms Apply.

William Hill football offers for existing customers

William Hill Scratch of the Day

William Hill Scratch of the Day is a free-to-play promotion which gives their eligible existing customers the chance of winning special offers on a daily basis. 

Simply visit the site and scratch away to reveal a prize which can range from William Hill free bets and bonuses, through to ‘bet and get’ offers or a William Hill Bet Boost on one of the day’s biggest events.

It’s free to take part, and there’s no obligation to use any offers you reveal if they don’t appeal, so it’s well worth visiting William Hill on a daily basis to give Scratch of the Day a try.

William Hill Free or 4

An increasing number of betting sites have introduced predictions based promotions to keep their existing customers engaged, and William Hill have done that too in their own unique way.

Whereas others may ask you to predict correct scores, William Hill Free of 4 is relatively straightforward as you just need to come up with six games that feature either three or four goals. As long as four of the six matches are predicted correctly, you’re guaranteed at least a £1 free bet, with the prizes increasing to £5 for five successful selections and an impressive £200 in William Hill free bets if all six games are chosen correctly.

William Hill horse racing offers for existing customers

You would expect a betting site with the tradition of William Hill to have a strong horse racing product and they certainly don’t disappoint when it comes to promotions for their existing customers.

William Hill Best Odds Guaranteed

William Hill’s horse racing offering is headed by the ever attractive Best Odds Guaranteed promotion.

The offer applies across all UK horse racing and gives existing customers at William Hill the safety blanket of placing their bets after 10am in the knowledge that they’ll be paid out at the starting price if their horse drifts and goes on to win.

William Hill Extra Places

Existing horse racing customers at William Hill can also take advantage of extra place races each and every day, where industry standard place terms are enhanced.

To find out William Hill extra place races today, you just need to go to the horse racing section of their site and look for the yellow plus signal which signifies which races have been chosen.

Other bookmakers’ existing customer offers

UK Bookmaker Awards 2023 – How William Hill ranked

There are a host of different factors to consider when deciding which betting site you should sign up to next, so the UK Bookmaker Awards are an incredibly useful resource to be able to refer to. The Awards are run each year by leading digital sports media group Better Collective with over 25 of the best betting sites on the market analysed over a range of categories, to help you make the best choices for your individual needs. We’ve already seen that William Hill offer their existing customers some generous and innovative promotions but there are many more areas where they perform well in relation to other betting sites.

Market selection – 2nd

The growth of bet builders has opened many punters eyes to the variety of markets that are open to them. The UK Bookmaker Awards analysed which betting sites offer the greatest selection of markets across a host of big footballing competitions, focusing most heavily on the Premier League, so ranking in 2nd place is something to shout about. William Hill work closely with stats kings Opta, allowing them to offer markets on the shots, fouls, saves, tackles and offsides of individual players, so there really is an option for everyone.

Horse racing odds – 7th

Offering William Hill existing customers attractive odds on a regular basis is evidently a theme, as the well established site also found themselves amongst the top 10 when it comes to value horse racing odds. In addition to being amongst the most competitively priced sites on big meetings like the Grand National, Cheltenham Festival and Royal Ascot, William Hill continue to offer Best Odds Guaranteed across UK and Irish racing on a daily basis, making them worthy of consideration as one of your go to betting sites for the sport of kings.

Players choice – 2nd

If there’s one UK Bookmaker Awards category that betting sites would hope to perform well in, it would surely be Players Choice. This was the only category to have been decided by a public vote, so it’s a big vote of confidence to see William Hill sitting in 2nd place. Users of the site are likely to have considered the generosity of existing customer offers, the speed and reliability of the site, the quality of customer service, and more.

Overall betting experience – 4th

The betting experience category in the UK Bookmaker Awards combines a number of areas that are crucial when deciding where you’re going to bet with next. The quality and reliability of each site’s mobile app, the availability of live streaming and how easy each site is to use were all evaluated, so seeing William Hill towards the top of the table is a sure sign they provide their customers with an excellent all-round betting experience.

New to William Hill?

Bet £10 Get £30, Credited as 3 x £10 bets – Click here
18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad Full T&Cs

Find more about William Hill free bets and betting offers here.

Have you already signed up with these betting sites?

£50 Welcome Challenge
Claim Sportingbet Offer 18+ | Complete our 4 Welcome Challenges | Get up to £50 in FreeBets, 20 Free Spins (available on Starburst only), an Odds Boost Token and a £10 Casino Bonus (10 x wager) | Rewards valid for limited time only | T&Cs apply
Bet £10 & Get £30 in Free Bets for new customers at bet365.
Claim bet365 Offer Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required.
Money Back as Bonus up to £40 + £10 Casino Bonus
Claim Unibet Offer 18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first sports bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Visit Unibet.co.uk for full T&C’s. #AD
GET £20 IN FREE BETS When you place a £5 bet on Sportsbook
Claim Betfair Offer New Customer offer. Place a min £5 bet on the Sportsbook on odds of min 1/2 (1.5), get £20 in Free Bets. Rewards valid for 30 days. SMS verification required. Only deposits via cards or Apple Pay will qualify. T&Cs apply. Please Gamble Responsibly

William Hill existing customer offers & betting promotions FAQs

If you want to get £40 in free bets from William Hill, you can sign up to their site on your mobile and place a qualifying bet of £10.

The Scratch of the Day and Free or 4 promotions are both free-to-play offers that give William Hill existing customers the chance to win either free spins, free bets or even cash. Other generous William Hill offers include enhanced prices with Epic Odds, in addition to Best Odds Guaranteed on daily horse racing.

The time you have to use William Hill free bets can vary depending on the promotion but you can generally expect to have seven days before the free bets expire.

You can win free bets on William Hill by playing their Free or 4 promotion. Predict which games will contain either three or four goals and you’ll be awarded free bets if at least four of your chosen six matches are correct. Make it six out of six and £200 in William Hill free bets could be yours.

Epic Odds is a promotion run by William Hill where the price on offer is significantly boosted. You can typically expect to receive Epic Odds of Evens that a heavily odds on event will happen in one of the weekend’s biggest sporting events.

18+ | Commercial Content | T&Cs apply | Wagering and T&Cs apply | Play Responsibly