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Best horse racing offers for new & existing customers

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Horse racing and betting have gone hand-in-hand for years, so it’s no surprise that betting sites offer a range of racing promotions to attract new racing customers and to retain their existing ones. So whether you’re looking for a bookmaker who offer Best Odds Guaranteed and extra place races, or you simply want to live streaming and competitive odds, we’ve looked at all the best horse racing betting sites out there, so you can find the ones that best satisfy your needs.

Bet £10 & Get £30 in Free Bets for new customers at bet365.
    Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required.
    £20 IN FREE BETS KER-CHING
      18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £/€5 bet within 14 days of account reg at min odds 1/2 to get 4x £/€5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.
      Money Back as Bonus up to £40 + £10 Casino Bonus
        18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first sports bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Visit Unibet.co.uk for full T&C's. #AD
        100% Profit Boost When you place your first in-play bet
          Opt in. Min. Odds Evs, Max. £10 stake, Max. additional profit £100. Skrill and Neteller deposits are not eligible – See full terms
          Bet £10 Get £30, Credited as 3 x £10 bets
            18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad
            Get A £20 Free Bet When You Bet £5
              18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 1x £20 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply. 
              BET £10 GET £20 IN FREE BETS
                *New UK customers (Excluding NI) only. Mobile exclusive. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply. T&Cs apply
                GET £20 IN FREE BETS When you place a £5 bet on Sportsbook
                  New Customer offer. Place a min £5 bet on the Sportsbook on odds of min 1/2 (1.5), get £20 in Free Bets. Rewards valid for 30 days. SMS verification required. Only deposits via cards or Apple Pay will qualify. T&Cs apply. Please Gamble Responsibly
                  Get £20 IN FREE BETS WHEN YOU PLACE A £5 BET
                    New Customer offer YSKARZ. Place a min £5 bet on the sportsbook at odds of min EVS (2.0) and get £20 in free bets. Free bet rewards valid for 30 days. Only deposits via Debit Cards & Apple Pay will qualify for this offer. T&Cs apply. Please Gamble Responsibly Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply.
                    £30 Matched Free Bet if your first Acca loses + 100 Free Spins on Gold Blitz
                      *New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Free Spins on Gold Blitz (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 18+ BeGambleAware.org. Bet the Responsible Way. Full terms apply.
                      Bet £10 Get £40 in Bonuses
                        New UK 18+ only. Register (excl. 13/04/2024) with promo code WELCOME40, Bet £10+ on Sports in one transaction within 7 days of registering. Get £30 Free Bets & £10 free spins within 10hrs of bet settlement. Bonuses expire 7 days after issue. Min odds, eligibility & payment exclusions apply. Full T&Cs apply.
                        Bet £10 on football Get £40 in Free Bets
                          18+ New customers only. Opt in, bet £10  on any football market at minimum 1/1 odds. No cash out. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. Debit card / Apple Pay payments only. T&Cs apply. begambleaware.org | Please gamble responsibly
                          100% profit boost of up to £100 of winnings on first bet – mobile only
                            18+begambleaware.org, T&Cs apply. New reg only. Claim by placing a min deposit £10 via "My Offers" page within 30 days. Skrill/Neteller deposits excl. 7 days to stake max £10 in-play. Max. extra winnings £100.
                            Bet £10 get £20 in free bets
                              *New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of the E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex E/Ws & Multiples), stakes not returned. Click here for full T&Cs. Bet Responsibly. BeGambleAware.org. 18+ T&Cs apply
                              Bet £10 get £40 in Bonuses
                                18+. New Customers Only. Opt in and bet £10 on football (odds 2.00+) within 7 days. No cash-out. Get 3x£10 Free Bets for set markets and a £10 Slot Bonus for Big Bass Splash, 30x wagering, to withdraw max £250. Rewards expire in 10 days. Offer valid from 14:00 UK time on 11/01/2024. Card payments only. T&Cs apply, see below. begambleaware.org | Please gamble responsibly
                                Bet £10, get £30 in Free Bets
                                  New UK customers only. Min £10 first deposit using Debit Card. Place a bet of £10 at min odds of 1.5 to get £30 in Free Bets. For new Ireland and Malta customers only. Place a bet of €10 at min odds of 1.5 to get €40 in Free Bets. Free bets are credited upon settlement of qualifying bets. Distribution of Free Bets may vary depending on territory. 18+. BeGambleAware.org. Full T&Cs apply. #ad
                                  £50 Welcome Challenge
                                    18+ | Complete our 4 Welcome Challenges | Get up to £50 in FreeBets, 20 Free Spins (available on Starburst only), an Odds Boost Token and a £10 Casino Bonus (10 x wager) | Rewards valid for limited time only | T&Cs apply
                                    Bet £10, Get £20 In Free Bets
                                      *New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Click here for Rules & Exclusions. Bet Responsibly. BeGambleAware.org 18+T&CS apply
                                      50% up to £50
                                        New bettors; Code PLAY10; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply; 18+
                                        Bet £10 Get £40 In Free Bets
                                          New cust only. 3 days to claim & 7 days to place a qualifying bet to receive 4x Free Bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder, 1 x £10 Acca and 1 x £10 Football. 7 day expiry. Exclusions apply. Stake not returned. T&Cs apply.
                                          Bet £10, Get £30 in free bets
                                            T&Cs apply. New cust only. Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 Free Bets: 1 x £10 Horse Racing, 1 x £10 Free Bet Builder and 1 x £10 Football. 7 day expiry. Stake not returned. 18+ BeGambleAware.org.
                                            BET £10, GET £40
                                              Join and place a £10 fixed odds bet at odds of 1/2 or greater. Once the bet is settled, get a £10 free fixed odds bet plus a £5 free Total Goals football spread bet and a £5 racing Winning Favourites spread bet. The second £10 free fixed odds bet, £5 free Total Goals football spread bet, and £5 racing Winning Favourites spread bet will be credited 24 hours later. Free bets expire in 28 days if unused. Promotions available to 18+ aged individuals. New customers only. T&Cs apply. Begambleaware.org
                                              Bet £10 Get £30 In Free Bets
                                                18+ New customers only. Opt in & bet £10 on any sports at 2.00+ odds within 7 days. No Cash out. Get 3x £10 Free Bets on selected markets. Free bets expire in 7 days. Card payments & Apple Pay only. T&Cs apply. BeGambleAware.org | Please gamble responsibly.
                                                BET £10 GET £20 +50 FREE SPINS
                                                  18+ New UK customers. Bet £10 on accas with 4+ legs, min odds 3/1 (4.0). Get 4x £5 Free Bets and 50 Free Spins, valid for 7 days on selected bets and games only. T&Cs apply. BeGambleAware.org
                                                  0% for 60 days
                                                    Use code COMMFREE to trade with 0% commission for 60 days. Min. £10/€10 first deposit using Debit Card or Instant Banking. Full T&C’s apply.18+. BeGambleAware.org. #ad
                                                    Bet £10 Get £30 in Free Bets + 50 Free Spins
                                                      New customers online only. £10 min stake (if EW then min £10 Win + £10 Place). Receive £30 Tote Credit + 50 Free Spins on selected game within 48 hours of qualifying bet settlement. Tote credit subject to 7-day expiry. Free spins subject to 7-day expiry. Qualifying bet is the first racing pool bet added to the bet-slip. 18+.  Full T&Cs apply. BeGambleaware.org.
                                                      £20 Welcome Offer
                                                        The user must enter Bonus Code ‘MB20’ during registration Minimum Odds of 1.8 for first bet to qualify. Losses will be refunded on first bet only, as a free bet – up to £20. Users cannot back and lay the same selection on the first bet. Qualifying bets open to Exchange, Matchbook Zero & Multiples Only open to users who deposit via debit card. New Customers Only. 18+. Be Gamble Aware.
                                                        Get 50% Back as a Free Bet up to £35 Plus 10 Free Spins!
                                                          If your account has Sportsbook losses at the end of your first day's betting (23:59), we'll refund 50% of your first day's losses as a Free Bet up to £35 (normally £25) plus, you get 10 Free Spins on Smoking Hot Fruit Stacks (minimum 3 bets required). Even if your account is up, you're guaranteed a £5 Free Bet plus 10 Free Spins provided you place at least 1 bet of £10 or greater at minimum odds evens (2.00) or greater. T&Cs apply | 18+ New UK Customers Only | BeGambleAware.org
                                                          Bet £20, Get £20 in free bets
                                                            18+. New customers only. Place your first £20 bet at odds of 2.0 (evens) or greater on ANY sport or market and get 2 x £10 Free Bets to use on any sport. Free Bets credited within 48 hours. Unused Free Bets expire 7 days after being credited. T&Cs apply.
                                                            £20 Backup bet if your first bet loses
                                                              18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 2/1 (3.0) | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | T&Cs apply

                                                              Horse racing promotions come in all manner of shapes and sizes. Some are handy to have on side while you’re betting, while others are almost essential to look out for if you bet on the nags regularly. Here we’ll break down the horse racing betting offers that you’re most likely to come across.

                                                              Best Odds Guaranteed

                                                              Best Odds Guaranteed, commonly shortened to BOG, is undoubtedly the most popular racing offer out there. As the name implies, betting on a site that offers BOG gives you a guarantee that you’ll receive the best odds on your horse, even if it drifts in price after you’ve placed your bet. The offer is best explained by giving an example. Say you backed a horse you fancied on the morning of a race at odds of 6/1. If the horse’s odds shortened to 3/1, you’d still be paid out at the 6/1 you took earlier in the day. But if the price moved in the other direction to 10/1, having BOG on your side would mean your winnings would be paid out at the more generous odds of 10/1. With a stake of £10, that works out as an extra £40 in your pocket, so the benefits of looking for bookmakers with the Best Odds Guaranteed promotion are clear to see.

                                                              Best odds guaranteed scenariosOdds when bet placedStarting price (SP)Odds of payoutBOG benefit (£10 stake)
                                                              Odds shorten after placing bet6/13/16/1No difference
                                                              No change in odds6/16/16/1No difference
                                                              Odds increase after placing bet6/110/110/1£40


                                                              There was a time when nearly all bookmakers offered existing customers some form of Best Odds Guaranteed, but that is no longer the case. The table below highlights some of the betting sites still running this valuable promotion.

                                                              BookmakerAvailabilityTime of qualifying betsMultiples allowedMax refund
                                                              bet365All UK & Irish racing8amNo limit
                                                              Betfairn/an/a
                                                              BetfredSelected races only8amLucky 15s etc not eligibleNo limit
                                                              CoralAll UK & Irish racing8am£50k per day
                                                              LadbrokesAll UK & Irish racing8am£2.5k per day
                                                              Paddy PowerAll UK & Irish racing,
                                                              opt in required
                                                              8am£1k per day
                                                              William Hilln/an/a

                                                              Extra Place Races

                                                              All the betting sites we recommend pay out on extra places above and beyond what the industry standard dictates. This means that, while they are obligated to pay out on a certain number of places in races with large fields, you can often expect to see the each-way terms stretching to four places instead of three, five instead of four, and, in very special cases like the Grand National and Cheltenham, there will even be occasions when you’ll be paid out on the first six horses to finish.

                                                              Money Back Specials

                                                              Betting sites offer a variety of money back specials to their customers. To benefit from them, you simply need to bet on the qualifying races, safe in the knowledge that your stake will be refunded, typically in the form of free bets, if your horse in beaten in the manner specified in the promotion. Examples of the qualifying criteria have been known to include finishing in second place by less than a head or a length, or coming home as runner-up behind the pre-race favourite.

                                                              Free-to-play Race Prediction Promos

                                                              Another way that betting sites keep their existing horse racing customers engaged is by running regular free-to-play competitions. Current promotions of this kind include Coral’s Racing Super Series, bet365’s 6 Horses Challenge and Betway’s 4 to Win. In each case, you’ll be asked to predict the winner of a number of races, with the lure of a big prize pot if you manage to run through the card successfully. It may seem a long shot, but it’s hard to fault any free-to-enter promotion that gives you the chance to win big.

                                                              Live Streaming

                                                              It’s easy to take live streaming for granted, but the ability to watch all the day’s horse racing for free is a generous perk when the alternative is subscribing to a relatively expensive racing channel. Most of the betting sites we recommend provide their racing customers with this opportunity, meaning you never have to miss out on seeing how your bets get on.

                                                              Horse Racing Festivals with Special Offers

                                                              While some horse racing offers run throughout the year, some bookies will extend themselves for the biggest racing festivals. In these instances, you can expect to see enhanced welcome offers for new customers, regular price boosts, and plenty more promotions across the most eye-catching races, as the different sites vie for your loyalty. The festivals where horse racing special offers are most likely to be found are detailed here.

                                                              Horse Racing FestivalsTrackDate of FestivalBiggest Races of Festival
                                                              Cheltenham FestivalCheltenhamMarchCheltenham Gold Cup & Champion Chase
                                                              Grand National FestivalAintreeAprilGrand National
                                                              Punchestown FestivalPunchestownAprilPunchestown Gold Cup
                                                              Derby FestivalEpsomJuneThe Derby & The Oaks
                                                              Royal AscotAscotJuneAscot Gold Cup & Diamond Jubilee Stakes
                                                              Glorious GoodwoodGoodwoodAugustGoodwood Cup & Sussex Stakes
                                                              Ebor FestivalYorkAugustEbor & Juddmonte
                                                              St Leger FestivalDoncasterSeptemberSt Leger Stakes & Doncaster Cup

                                                              Where can I find the best horse racing odds?

                                                              The UK Bookmaker Awards are an annual event, organised by Better Collective, the leading digital sports media group. As part of the awards process, horse racing odds were analysed across a wide range of races to provide a comprehensive analysis of which sites are more competitive. The most recent awards ranked bet365 top when it came to horse racing odds, so they’re certainly worthy of consideration if you’re looking for a site which provides attractive prices on a daily basis and on the big racing festivals. The top 10 ranked sites for horse racing odds are listed below, with all of those on the list deserving a mention.

                                                              Top 10 bookmakers for horse racing betting odds – 2023 UK Bookmaker Awards Rankings

                                                              What can I use my horse racing free bets on this week?

                                                              It’s completely up to you how and where to use your horse racing bets. Some try to run through the card with an ambitious accumulator, while others prefer a value each-way punt in a race with many runners. The table below summarises some of the most appealing races to bet on in the days ahead, to help you figure out the best place to use your racing bet in the days and weeks ahead.

                                                              Race NameTime of RaceTrackAnte-Post Favourite
                                                              Irish Arkle3rd Feb at 2.25pmLeopardstownMarine Nationale
                                                              Irish Gold Cup3rd Feb at 3.35pmLeopardstownGalopin Des Champs
                                                              Dublin Chase4th Feb at 2.10pmLeopardstownEl Fabiolo
                                                              Irish Champion Hurdle4th Feb at 2.45pmLeopardstownState Man
                                                              Scottish Champion Chase4th Feb at 3.35pmMusselburghOutlaw Pete
                                                              Betfair Hurdle10th Feb at 3.35pmNewburyIberico Lord

                                                              Best horse racing betting sites & offers FAQs

                                                              There are many factors that combine to make the best betting site for horse racing. Some are interested purely in the best odds, while others want a range of attractive offers like Best Odds Guaranteed. This page highlights the most appealing sites to bet with, featuring the likes of bet365, Ladbrokes and Paddy Power.

                                                              The best way to get horse racing free bets is to open a range of betting accounts. Most will give you free bets as an incentive to sign up, and many will also run promotions and offers to their existing customers.

                                                              We’ve collated all the best horse racing free bets offers right here, so check out our site for the promotions you like the sounds of most. There is no perfect bookmaker, so mixing and matching is often the best solution if you want to take advantage of all the best racing offers.

                                                              Betting sites often enhance their normal welcome offers at the biggest racing festivals, so it’s a great time to look for a new welcome offer. The exact offers can vary but sometimes include heavily boosted odds for favourites to win the big races.

                                                              The most popular horse racing betting offer is Best Odds Guaranteed, but there are a number of very appealing racing promotions that betting sites run on a daily basis. Look out for extra place races, money back specials, odds boosts, and much more.

                                                              18+ | Commercial Content | T&Cs apply | Wagering and T&Cs apply | Play Responsibly