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With this Privacy Notice, we wish to inform all website visitors (‘you’) what personal information we collect when you come to this website, as well as how we use and process this information. This Privacy Notice applies only on the processing of personal data gathered on this website and not to data processing that occurs on other websites. This website is owned by:
Types of personal data we collect
By writing a review on our website you may share information, opinion and experience on different bookmakers, contributing to overall transparency in the online gambling market. You can read our Terms and Conditions for more information on our services. When you visit our website, we process various categories of your personal data, which you’ll find listed below.
Personal Identifiable Information (PII) - You can create an account on Bookmarks.tv by using your existing social networks accounts (Either Google or Facebook). By doing so, Bookmarks.tv will receive your account name and email address. Electronic identification data - When you log in to Bookmarks.tv we process the IP address of the device you use, the information of the device type, the type and version of browser and operating system you use as well as the time of every log in. Social network tokens are automatically added to our system and processed accordingly (a string of randomly chosen numbers assigned to every user by the relevant social network).
Images - depending on the way you choose to sign up (Google or Facebook) we will process your profile picture that will automatically be added to your profile.
Why we process your data and how
We collect and process data about you when you sign up, and use our service. We process your personal data in order to provide our services to you, to improve your experience about our services, to further develop our service, and to secure and maintain regular functioning of Bookmarks.tv. More about purposes for processing your data you may find below.
Images - we will store your profile photo in order to add more authenticity and relevance to your bookmakers reviews.
The lawful basis for processing of your personal data
According to the Art. 6. 1. (f) of the General Data Protection Regulation, processing shall be lawful when the processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party. Our use of your personal data, specifically electronic identification data, may be based on the legitimate interest to ensure the improvement of our product’s effectiveness and our service, measure the current effectiveness of the advertising campaigns that are implemented on our site, solving technical problems should they emerge, preventing user’s re-registration on the website in case of any misconduct or misuse of identity. We rely on our legitimate interest to enable communication between your device and our server and to determine your approximate geolocation, which may be further used for service customisation and for analytical purposes. According to the Art. 6. 1. (b) of the General Data Protection Regulation, processing shall be lawful when the processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract. Access to our website and the content on it is free. We want our content to be accessible to as many people as possible. As we don’t want to charge our users for access, we need to depend on other revenue streams. In order to do so, we may process your certain categories of personal data on the basis of performance of the contract. Our use of your personal data may be based on the performance of the contract to ensure improvement of our product’s effectiveness and our service and to calculate our revenue. According to the Art. 6. 1. (a) of the General Data Protection Regulation, processing shall be lawful when the data subject has given consent to the processing of his or her personal data for one or more specific purposes. We rely on your consent to use your personal data in creating your profile, further personalising it, enabling usage of our forums, and enabling interactions with other users.
Retention and security
We do not collect or retain your personal data longer than is necessary for the purposes explained in this Policy. We store your personal data for different time periods depending on the purpose it was collected. Some personal data may be deleted automatically based on a specific schedule (for example after the cookie session expires). We delete personal data when you withdraw previously given consent. Personal data we hold about you will be deleted when you choose to exercise your right to deletion. We may further retain some personal data for business practices based on our legitimate interests, such as for the product and services improvement, misuse prevention, record - keeping or enforcing our legal rights - electronic identification data.We regularly make sure that your data is kept up to date and stored securely. In order to achieve that we apply different technical and organisational measures to ensure the protection of your personal data against accidental or unlawful loss, alteration, theft, unauthorised disclosure or access, unauthorised use, potential data breaches and against all other unlawful forms of data processing.Based on business needs and security requirements we apply restrictions of access control to your personal data. Access to your personal data is only granted to trained staff with authorisation, whose knowledge and skills are necessary to process personal data we gather adequately.
Data subject and data controller
Under the General Data Protection Regulation (‘GDPR’) data subject is defined as ‘identified or identifiable natural persons’. Since personal data processing that might occur on our website is about your personal data, you are considered to be a data subject. Therefore, you can exercise your rights which are granted by the GDPR.Data controller is the natural or legal person who (either alone or jointly or in common with other persons) determines the purposes for which and the manner in which any personal information is, or is to be, processed. For the purpose of this Privacy Notice, since we determine the purpose and means of the processing of your personal data on this website, we are considered to be a data controller over your personal data. Being a data controller creates an obligation to protect your data with utmost caution and in accordance with relevant data protection laws.
Your Data Protection Rights Under General Data Protection Regulation (GDPR)
Accessing, updating or deleting the information we have on you: Whenever appropriate, you can request access, update or deletion of your personal data that we control
The right to object: You have the right to object to our processing of your personal data
The right of restriction: You have the right to request that we restrict or limit the processing of your personal data
The right to data portability: You have the right to be provided with a copy of the information we have on you in a structured, machine-readable and commonly used format
The right to withdraw consent: You also have the right to withdraw your consent at any time where we rely on your consent to process your personal data
The right to lodge a complaint: Lodge a complaint with your local or Danish data protection authority if you feel that your above-listed rights have been violated. Danish Data Protection Agency: Datatilsynet, Borgergade 28, 5, DK-1300 Copenhagen K
If at any point you have any questions about the processing of your personal data on this website, or if you want to send us the request concerning your rights, please email us at
Third party recipients
Your personal data may be shared with entities who help us provide and further develop our services (e.g. analytics, development, marketing). Out of necessity, they will process your personal data to perform tasks we delegate to them. Under the GDPR, third parties who process your data assume the role of data processors. They are involved in processing activities according to relevant data protection agreements which are tailored to secure your data. We will take all necessary steps to ensure that your data is treated securely and in accordance with this Privacy Notice and no transfer of your personal data will take place to an organisation or a country unless there are adequate controls in place, including the security of your personal data.When and if obliged to do so, we may share your data with public authorities and law enforcement bodies.
Transferring your data outside of the European Economic Area (EEA)
As it was mentioned in the previous section, If we transfer your personal data outside of the EEA we will ensure an adequate level of data protection is in place, as defined by the applicable data protection laws.Countries and recipients that your personal data may be transferred to are:
A state which is considered to have an adequate level of data protection as approved by the European Commision. You may find out more about states with the adequate level of protection here.
A recipient in a country that does not have an adequate level of data protection according to the European Commision. In this case, we will use contracts that require the recipient to protect your personal data to the same standards as it would be within the EEA and implement appropriate safeguards as required by the GDPR, regarding the processing of your personal data.
Changes to the Privacy Notice
It is possible that this Notice will be modified or updated in the future.The update may contain essential or minor modifications. Essential modifications may affect your rights and obligations regarding the processing of your personal data (e.g. if we develop a new purpose of processing and install new service to our website). On the other hand, minor modifications may occur when we have to make grammatical corrections or linguistic changes, but these will have no impact on your rights and obligations regarding the processing of personal data.If essential modifications occur, you will be properly notified in advance, so that you can take the time to review the changes before the updates are enforced.This Privacy Notice is valid from the 1st of May 2023.