We’ll run you through the best UK political betting markets, betting offers and bookmakers to ensure you have the best chance of a return if you wager on a UK General Election.
When was the UK election?
The UK general election took place on 4th July. Keir Starmer and Labour held a healthy lead in the polls throughout the campaign and achieved a historic majority in parliament.
UK Election Free Bet Offers
Before you wager on a UK election, check out the free bet welcome offers available to new customers at most betting sites. These promos mean you can bag yourself a free bet if you use a new bookmaker to back Labour or the Tories. The sign up promos listed below are the ones that ranked well in the ‘Best Welcome Offer’ category at the UK Bookmaker Awards.
bet365 UK Election Betting Offers
bet365 has a comprehensive selection of UK general election betting markets. They have common UK political betting markets like the Next Prime Minister or Winning Party, but they also offers odds on smaller, more localised results through their Constituency betting markets.
Bet £10 & Get £30 in Free Bets for new customers at bet365.
Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required.
Unibet UK General Election Betting Offers
Unibet stands out with its enticing welcome offer and diverse selection of UK election betting markets. They’re an appealing choice for anyone looking to place political wagers.
Money Back as Bonus up to £40 + £10 Casino Bonus if Your First Bet Loses
18+. GambleAware.org. New customers only. Min Dep £10. Debit cards only. Opt in for bonus funds. Wagering, sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Sports bonus must be wagered before using the casino bonus. Valid for 7 days. Geographical Restrictions and T&Cs Apply.
SBK UK Politics Offers
SBK is a mobile-only bookmaker that offers new customers £30 in free bets upon their initial £10 wager. Opening an account before July’s UK general election would be a smart move.
New UK customers only. Min £10 first deposit using Debit Card or Bank Transfer. Place a bet of £10 at min odds of 1.5 and get £10 upon settlement. Further £10 Multiple token will be credited after 24 hours and a further £5 Horse Racing Multiple token and a £5 Football Bet Builder token will be credited after 48 hours. Full T&Cs apply.18+. GambleAware.org.
Coral UK Politics Betting Offers
As you’d expect from one of the most renowned bookmakers in the industry, Coral offers a comprehensive range of UK election betting markets.
18+ New UK+IRE Customers. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 1x £20 free bet. Free bet available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply
Ladbrokes UK Political Betting Offers
Ladbrokes is another recognisable name offering a selection of betting markets for upcoming general election. If you don’t have an account, you could bag a £20 free bet.
£20 In Free Bets Ker-Ching – When you bet £5 on sports
18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 4x £5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.
LiveScore Bet UK Election Offers
LiveScore Bet, a newcomer to the betting scene, offer several UK general election betting markets. With their welcome offer for new customers, you can enjoy £20 in free bets once you’ve placed your first £10 bet.
BET £10 GET £20 IN FREE BETS* + FREE £5 BET BUILDER, WHEN YOU PLACE A £5 BET BUILDER
*New members only. £10 min bet on sportsbook (ex. virtuals) at 1.5 min odds, placed & settled in 14 days of sign-up. Win part E/W bets. Free Bets: accept in 7 days, valid 7 days on sportsbook only. Stake not returned. Full TC's Apply. †Place 1st cash bet builder on selected UEFA EURO 2024 matches. Min odds 2/1. Free Bet: use in 7 days on Bet Builder only. Stakes not returned. Full TC's Apply. Bet Responsibly. GambleAware.org. 18+
Virgin Bet UK Political Betting Offers
Virgin Bet, another emerging name on the betting scene, also has odds for the upcoming UK general election. If you’re not already a member, their welcome offer could earn you £20 in free bets.
No offers found
William Hill UK General Election Betting Offers
In keeping with its long-standing reputation, William Hill delivers a superb welcome offer. Add that bonus to their wide selection of UK political betting markets, and you’ll see they’re a premier choice for your election wagers.
18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad
Betway UK Political Betting Offers
Betway is a bookmaker that’s synonymous with sport, but they also offer a wide array of UK general election betting markets. Plus, their attractive free bet welcome offer sweetens the deal.
£30 Matched Free Bet if your first Acca loses + 100 Free Spins on Gold Blitz
*New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Free Spins on Gold Blitz (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 18+ GambleAware.org. Bet the Responsible Way. Full terms apply.
BetVictor UK Politics Betting Offers
With BetVictor’s generous welcome offer, you can receive £40 in free bets when you place a qualifying bet. That bonus alone solidifies them as a good choice for placing your UK general election bets.
18+ New customers only. Opt in, bet £10 or more on any football market at minimum 1/1 odds. No cash out. Get £30 in Free Football Bets. Free Bets expire in 7 days. Debit card / Apple Pay payments only. T&Cs apply. GambleAware.org | Please gamble responsibly
How can I bet on the UK general election?
There are plenty of ways to bet on the upcoming UK General Election. You can wager on the overall results at most bookies, but some offer a more complex selection of political betting markets. Below, we’ll run you through the most popular ways that people bet on the UK election.
Popular UK Political Betting Markets & Pre-Election Betting Odds
Prime Minister After Election Latest Betting Odds
Candidate
Political Party
Latest Political Betting Odds
UK Political Odds as %
Keir Starmer
Labour
1/41
97.6%
Nigel Farage
Reform UK
40/1
2.4%
Rishi Sunak
Conservatives
50/1
2.0%
Penny Mordaunt
Conservatives
55/1
1.8%
Politics betting odds updated on 2nd July June 2024
Most Seats Latest Betting Odds
Party
Latest Election Betting Odds
UK Election Odds as %
Labour
1/41
97.6%
Any Other Party
33/1
2.9%
Reform UK
100/1
1.0%
Political betting odds updated on 2nd July 2024
Next UK Government Latest Betting Odds
Government
Latest Political Betting Odds
UK Political Odds as %
Labour Majority
1/25
95.2%
Lab/Lib Dem Coalition
66/1
1.5%
Con/Reform UK Coalition
66/1
1.5%
Political betting odds updated on 2nd July 2024
Are political betting odds always right?
No is the straightforward answer. Like all betting markets, bookmakers determine political betting odds by the amount of money wagered on a particular outcome. The 2016 US Election, regarded as one of the biggest political upsets in recent history, is an example of the betting odds being completely wrong. Bookmakers initially gave Donald Trump a slim chance of winning against Hillary Clinton, offering odds of 5/1 for his victory at 8pm on election day. However, as the states declared their results, it became evident that Trump would secure the presidency. This remarkable result is a compelling example of why you shouldn’t count on political betting odds being 100% accurate.
Where can I bet on the UK general election?
Below, we’ve detailed the betting sites that offer UK election betting odds. Some, including bet365, have more detailed political betting markets that will enable you to bet on almost every aspect of the election results.
Available politics betting markets will vary at each bookmaker.
Which bookmaker is best for political betting? – UK Bookmakers Awards Rankings
Determining the optimal bookmaker for UK General Election betting is a challenging task. The choice hinges on the political event you want to bet on and the amount you’re willing to wager. The most recent UK Bookmaker Awards offer a reliable initial reference point. Organized by leading sports media company Better Collective, these awards evaluated bookmakers across various categories. Although political betting odds and markets weren’t individually assessed, the overall award rankings offer insight into which betting platforms you should use for your UK election bets.
Place a min £10 bet on Sportsbook on odds of min EVS (2.0), get £50 in Free Bet Builders, Accumulators or multiples to use on any sport. Rewards valid for 30 days. Only deposits via cards or Apple Pay will qualify. T&Cs apply. Please Gamble Responsibly.
bet365
Bet £10 & Get £30 in Free Bets for new customers at bet365.
Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required.
New Customer offer YSKARZ. Place a min £5 bet on the sportsbook at odds of min EVS (2.0) and get £20 in free bets. Free bet rewards valid for 30 days. Only deposits via Debit Cards & Apple Pay will qualify for this offer. T&Cs apply. Please Gamble Responsibly Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply.
18+ New UK+IRE Customers. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 1x £20 free bet. Free bet available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply
Ladbrokes
£20 In Free Bets Ker-Ching – When you bet £5 on sports
18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 4x £5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.
Join and place a £10 fixed odds bet at odds of 1/2 or greater. Once the bet is settled, get a £10 free fixed odds bet plus a £5 free Total Goals football spread bet and a £5 racing Winning Favourites spread bet. The second £10 free fixed odds bet, £5 free Total Goals football spread bet, and £5 racing Winning Favourites spread bet will be credited 24 hours later. Free bets expire in 28 days if unused. Promotions available to 18+ aged individuals. New customers only. T&Cs apply. GambleAware.org
New Customers Only. Sign up using Bonus Code: GET30. To qualify for free bets, the new user must place and settle £30 on Matchbook Exchange markets only. The user must bet on at least 4 different events to qualify. T's and C's Apply. Gamble Aware. 18+
18+. New cust only. 7 days to opt in by placing a £10 qualifying bet at 1/1 (2.0) odds or greater to receive 6x Free Bets: 3 x £10 horse racing, 1 x £10 Bet Builder, 1 x £10 Acca and 1 x £10 football. 7 day expiry. Exclusions apply. Stake not returned. T&Cs apply. GambleAware.org
*New UK customers (Excluding NI) only. Mobile exclusive. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply. T&Cs apply
Fitzdares
Place your first sports bet of £50 or more and get £25 in Free Bets, plus 10 spins
New customers only, aged 18+. Min deposit £10. Place a £50 bet on any sport at at odds of Evens (2.0) or greater to qualify for three free bets on settlement: £10 on Football, £10 on Greyhounds and £5 on Virtual Sports, plus 10 Free Spins on Reel King. Free Bet & Spins expire in 7 days. Additional T&Cs apply. Please bet responsibly. GambleAware.org.
Livescorebet
BET £10 GET £20 IN FREE BETS* + FREE £5 BET BUILDER, WHEN YOU PLACE A £5 BET BUILDER
*New members only. £10 min bet on sportsbook (ex. virtuals) at 1.5 min odds, placed & settled in 14 days of sign-up. Win part E/W bets. Free Bets: accept in 7 days, valid 7 days on sportsbook only. Stake not returned. Full TC's Apply. †Place 1st cash bet builder on selected UEFA EURO 2024 matches. Min odds 2/1. Free Bet: use in 7 days on Bet Builder only. Stakes not returned. Full TC's Apply. Bet Responsibly. GambleAware.org. 18+
New UK customers only. Min £10 first deposit using Debit Card or Bank Transfer. Place a bet of £10 at min odds of 1.5 and get £10 upon settlement. Further £10 Multiple token will be credited after 24 hours and a further £5 Horse Racing Multiple token and a £5 Football Bet Builder token will be credited after 48 hours. Full T&Cs apply.18+. GambleAware.org.
18+. New customers, Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 free bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder and 1 x £10 Football. Stake not returned. T&C’s Apply. Opt-in required. GambleAware.org
18+ New Customers Only. Opt in and bet £10 on football (odds 2.00+) within 7 days. No cash-out. Get 4x£5 Free Bets for set markets and a £10 Slot Bonus for Big Bass Splash, 30x wagering, to withdraw max £250. Rewards expire in 20 days. Selected payment methods only. Full T&Cs Apply. GambleAware.org | Please gamble responsibly
Virgin Bet
BET £10, GET £20 IN FREE BETS* + Free £5 Specials Bet WHEN YOU BET £5 ON ANY ENGLAND SPECIAL
*New members only. £10 min bet on sportsbook (ex. virtuals) at 1.5 min odds, placed & settled in 14 days of sign-up. Win part E/W bets. Free Bets: accept in 7 days, valid 7 days on sportsbook only. Stake not returned. T&Cs apply. Click here for full T&Cs. †1st single cash specials bet on the Selected EURO 2024 matches. Min odds EVS. Free Bet: accept via pop-up within 24 hours of qual, use in 7 days on Specials only. Stakes not returned. Click here for full T&Cs. Bet Responsibly. GambleAware.org 18+
BoyleSports
Bet £10 Get £25 in free bets + £10 Casino Bonus CELEBRATE EARLY Get paid out early if your team goes 1 goal ahead
18+. New UK customers (Excluding NI) only. £35 in FREE Bets (FB) as £25 in sports bets & a £10 casino bonus (CB). Min Deposit £10. Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. T&Cs Apply. 18+. Applies to bets placed on 1 Goal Ahead market. Get paid out as a winner if your team takes the lead, even if they draw or lose. 90 mins only. Applies to Singles & Multiples. Account & payment restrictions apply. T&Cs apply.
New customers only. Register with SUMMER50. Deposit £10+ and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.
New bettors; Code SPORT; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply; 18+
Betway
£30 Matched Free Bet if your first Acca loses + 100 Free Spins on Gold Blitz
*New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Free Spins on Gold Blitz (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 18+ GambleAware.org. Bet the Responsible Way. Full terms apply.
18+ New customers only. Opt in, bet £10 or more on any football market at minimum 1/1 odds. No cash out. Get £30 in Free Football Bets. Free Bets expire in 7 days. Debit card / Apple Pay payments only. T&Cs apply. GambleAware.org | Please gamble responsibly
18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad
Unibet
Money Back as Bonus up to £40 + £10 Casino Bonus if Your First Bet Loses
18+. GambleAware.org. New customers only. Min Dep £10. Debit cards only. Opt in for bonus funds. Wagering, sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Sports bonus must be wagered before using the casino bonus. Valid for 7 days. Geographical Restrictions and T&Cs Apply.
UK General Election Betting FAQs
Yes, you can bet on politics. Bookmakers have political betting markets focused on several aspects of this year’s big UK and US elections. Some betting sites also allow you to bet on politics in other countries, including Ireland and Sweden.
Yes, you can bet on the outcome of the UK general election set for 4th July. Most betting sites will have several UK political betting markets, including Next Prime Minister and Winning Party. Some also have odds on different aspects of the election like voter turnout percentage.
With a few weeks to go, the betting odds and opinion polls have Keir Starmer and Labour as heavy favourites. However, political betting odds are not always accurate, so there’s still a chance Rishi Sunak and The Tories could spring an upset.
The majority of reputable betting sites will have a range of UK election betting markets. The biggest names include bet365, Paddy Power and William Hill.
The first number of the fraction indicates how much you’d make if you staked the second number of the fraction. For example, if you bet £1 on Rishi Sunak to win the uk election at odds of 10/1. If he wins, you will get your £1 stake and £10 profit, so £11 all in.
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Betfair
bet365
Paddy Power
Spreadex
Matchbook
BetMGM UK
BoyleSports
Fitzdares
BetUK
PariMatch
Virgin Bet
Betfred
10bet
