Best Odds Guaranteed, also known as BOG, is one of the most popular horse racing betting offers amongst punters. It can add massive value to your horse racing bets. BOG means you’ll benefit if your horse’s odds drift after you’ve backed them. Whenever you bet on horse racing, you should use a betting site which offers BOG. We’ll explain more about how it works and which betting sites offer it below.
18+. Paddy Power offer Best Odds Guaranteed on all UK & Irish Horse Racing from 8am on the day of the race. So, if you take a price on a horse and the Starting Price (SP) is bigger we will pay you out at the bigger odds! To avail of Best Odds Guaranteed you need to ‘opt-in’ on the Paddy Power promotions page. Full T&Cs apply.
Best odds guaranteed on all UK and Irish horse racing
18+. Residents of Great Britain only. Place a bet which includes one or more win or each-way selections on UK or Irish horse racing after 10.00am (UK time) on the day of the race (a "Qualifying Bet"). The maximum increase in returns received as an enhancement result under this promotion is capped at £50,000 per Member per day. Any Member who is self-excluded will not be eligible to participate. Full T&Cs apply.
18+ Take the Early Price at any UK or Irish Horse Racing or Greyhound Meeting (applies to bets placed on the day of the race between 09:00 & the start of the race) & we'll pay out at the Starting Price if it's bigger. T&C's apply. begambleaware.org
Join the live presenter and two wheels with three payout levels from Super to Mega and then Ultra for bigger wins! There’s also the 7s Heaven and Slot Spins mini games.
What does Best Odds Guaranteed mean?
Best Odds Guaranteed means if a horse goes off at longer odds than when you backed them, the bookmaker will pay you out at the bigger odds. BOG allows you to place your bet on the morning of the race, safe in the knowledge you’ll feel the benefit of a drift if your horse’s odds start to widen. There’s no downside to BOG, as it doesn’t cost anything extra, and you’ll still get your original odds if your horse shortens in price.
The table below demonstrates how BOG would affect a £10 bet on a horse at 3/1 odds.
BOG Scenarios
Odds when bet placed
SP
Payout Odds
Payout (£10 stake)
Odds shorten after bet.
3/1
2/1
3/1
£40
No change in odds.
3/1
3/1
3/1
£40
Odds increase after placing bet.
3/1
5/1
5/1
£60
How do I get Best Odds Guaranteed? – A Step-by-Step Guide
Whilst there are some differences between the BOG offers on each betting site, the process of participating is generally similar. We’ll use Unibet as an example in our step-by-step guide below.
1. If you haven’t got an account with the bookmaker, in this case Unibet, use one of the links from bookmakers.tv to ensure you get the best welcome rewards.
Bet On Horse Racing Get 2x£10 Free Bets When You Stake £20
18+. BeGambleAware.org. New GB customers only. Min £20 debit card deposit. Place a £20+ bet on Horse Racing at min odds 2/5 (1.4) each leg. Opt in for 2x £10 free bets valid for Horse Racing only. T&C’s apply.
2. Once you’ve created your account or logged in, navigate to the Unibet Horse Racing page. You’ll notice the meetings that qualify for BOG are clearly labelled.
3. Add your chosen horse to your betslip.
4. Ensure you’re betting after the specified BOG qualifying time. For Unibet, this is 8am on race day.
5. Place your bet and keep your fingers crossed that your horse hits the winning post in front.
6. Keep an eye on the odds. If your horses’ odds increase, so will your potential winnings.
7. If your bet wins, you’ll be paid out in the normal way. If your horse drifted before the race started, BOG would be triggered, and your winnings would be more than you expected when you placed the bet!
Which betting sites offer Best Odds Guaranteed?
Best Odds Guaranteed is one of the most expensive betting offers for bookmakers to maintain. Given how many horse races occur daily, bookmakers feel the pain of BOG very often. Many betting sites are reducing or completely removing this promotion because of its high costs. We aim to keep this page as up-to-date as possible, but you should always check the site you’re betting with offers BOG before placing your racing wagers. A selection of the bookmakers that still offer Best Odds Guaranteed to their existing customers is linked below.
18+ www.begambleaware.org Offer applies to customers located in UK, Ireland, and Belgium only. Best Odds Guaranteed offer is available daily from 8am on all UK and Ireland horse racing bets. The maximum daily return per customer from the Best Odds Guaranteed concession is £25,000. T&C’s Apply.
bet365 offer Best Odds Guaranteed on every horse race – every day
Take a price on your selection and if the SP is bigger bet365 will pay you at the bigger odds. Only bets placed from 08:00 UK Time on the day of the race will qualify for Best Odds Guaranteed.
Available on Horse Racing. Applies to bets placed on Win and Each-Way Fixed Odds markets only. All racing in Australia, New Zealand, Japan, South Korea, Singapore and Hong Kong is excluded. Bet restrictions and T&Cs apply. New and eligible customers only.
T&Cs apply. Only available to new and eligible customers. Registration required.
18+. UK & Irish and selected international horse racing only. Doesn’t apply to bets placed with Free Bets, ante-post bets, Tote bets or Lucky 15s, 31s and 63s bets. Available on bets placed after 08:00 on the day of the race. Best Odds Guaranteed does not apply to Super Extra Place Races. Full T&Cs Apply.
Best odds guaranteed on all UK and Irish horse racing
18+. UK only. Best odds guaranteed is available on win and each-way bets placed on UK and Irish races from 10am on the day of each meeting. The maximum increase in returns received as an enhancement result under this promotion is capped at £50,000 per Member per day. Full T&Cs apply.
18+. Paddy Power offer Best Odds Guaranteed on all UK & Irish Horse Racing from 8am on the day of the race. So, if you take a price on a horse and the Starting Price (SP) is bigger we will pay you out at the bigger odds! To avail of Best Odds Guaranteed you need to ‘opt-in’ on the Paddy Power promotions page. Full T&Cs apply.
Best odds guaranteed on all UK and Irish horse racing
18+. Residents of Great Britain only. Place a bet which includes one or more win or each-way selections on UK or Irish horse racing after 10.00am (UK time) on the day of the race (a "Qualifying Bet"). The maximum increase in returns received as an enhancement result under this promotion is capped at £50,000 per Member per day. Any Member who is self-excluded will not be eligible to participate. Full T&Cs apply.
18+ Take the Early Price at any UK or Irish Horse Racing or Greyhound Meeting (applies to bets placed on the day of the race between 09:00 & the start of the race) & we'll pay out at the Starting Price if it's bigger. T&C's apply. begambleaware.org
Join the live presenter and two wheels with three payout levels from Super to Mega and then Ultra for bigger wins! There’s also the 7s Heaven and Slot Spins mini games.
Comparing different Best Odds Guaranteed offers.
The main differences between the BOG promotions at each betting site are the qualifying time and the races covered. The table below details the Best Odds Guaranteed offers of some of the biggest bookmakers.
BOG offers are subject to change and individual bookmaker T&Cs.
How we rank BOG – Ant Vella’s verdict
Generosity of the offer
The generosity of Best Odds Guaranteed shouldn’t be underestimated and is the most expensive of all the existing customer offers to maintain. The opportunity of receiving extra winnings on your normal racing bets can make a huge difference if you’re a regular when it comes to betting on horse racing.
Regularity of the offer
It’s hard to fault Best Odds Guaranteed when it comes to regularity as you can take advantage of the offer in every horse race each day. That means you could theoretically trigger the offer 20 of 30 times each day, which is far more regularly than most promotions are run.
Simplicity of the offer
Best Odds Guaranteed is a very straightforward offer to benefit from as you’re betting in the normal way, safe in the knowledge that any extra winnings will automatically be credited to your account once the race is run.
Outlay to benefit from the offer
You don’t need to change the amount you’d normally bet to receive the benefits of Best Odds Guaranteed. Your bet will automatically qualify for the offer regardless of the size of your bet.
Read more about the most popular existing customer betting offers.
New cust only. 7 days to opt in by placing a £10 qualifying bet at 1/1 (2.0) odds or greater to receive 4x Free Bets: 1 x £10 horse racing, 1 x £10 Bet Builder, 1 x £10 Acca and 1 x £10 football. 7 day expiry. Exclusions apply. Stake not returned. T&Cs apply. 18+. BeGambleAware.org.
*New UK customers (Excluding NI) only. Mobile exclusive. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply. T&Cs apply
Fitzdares
Place your first sports bet of £50 or more and get £25 in Free Bets, plus 10 spins
New customers only, aged 18+. Min deposit £10. Place a £50 bet on any sport at at odds of Evens (2.0) or greater to qualify for three free bets on settlement: £10 on Football, £10 on Greyhounds and £5 on Virtual Sports, plus 10 Free Spins on Reel King. Free Bet & Spins expire in 7 days. Additional T&Cs apply. Please bet responsibly. BeGambleAware.org.
*New members only. Offer not available 13/04/24. £10 min bet on sportsbook (ex. virtuals) at 1.5 min odds, placed & settled in 14 days of sign-up. Win part E/W bets. Free Bets: accept in 7 days, valid 7 days on sportsbook only. Stake not returned. T&Cs apply. Bet Responsibly. BeGambleAware.org. 18+
New UK customers only. Min £10 first deposit using Debit Card or Bank Transfer. Place a bet of £10 at min odds of 1.5 and get £10 upon settlement. Further £10 Multiple token will be credited after 24 hours and a further £5 Horse Racing Multiple token and a £5 Football Bet Builder token will be credited after 48 hours. Full T&Cs apply.18+. BeGambleAware.org.
New customers, Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 free bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder and 1 x £10 Football. Stake not returned. T&Cs Apply. Acca Club: T&Cs Apply. Promo runs Mon 09:00 to Sun 23:59. Opt-in required. 50% profit boost on 7+ Acca selections. Max stake £20. Max winnings £1,000. Up to 5 boosts per customer per week. Exclusions apply. 18+. BeGambleAware.org.
18+ New UK+IRE Customers. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 1x £20 free bet. Free bet available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply
18+ New Customers Only. Opt in and bet £10 on football (odds 2.00+) within 7 days. No cash-out. Get 4x£5 Free Bets for set markets and a £10 Slot Bonus for Big Bass Splash, 30x wagering, to withdraw max £250. Rewards expire in 20 days. Selected payment methods only. T&Cs apply. begambleaware.org | Please gamble responsibly
Ladbrokes
£20 In Free Bets Ker-Ching – When you bet £5 on sports
18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 4x £5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.
Join and place a £10 fixed odds bet at odds of 1/2 or greater. Once the bet is settled, get a £10 free fixed odds bet plus a £5 free Total Goals football spread bet and a £5 racing Winning Favourites spread bet. The second £10 free fixed odds bet, £5 free Total Goals football spread bet, and £5 racing Winning Favourites spread bet will be credited 24 hours later. Free bets expire in 28 days if unused. Promotions available to 18+ aged individuals. New customers only. T&Cs apply. Begambleaware.org
The user must enter Bonus Code ‘MB20’ during registration Minimum Odds of 1.8 for first bet to qualify. Losses will be refunded on first bet only, as a free bet – up to £20. Users cannot back and lay the same selection on the first bet. Qualifying bets open to Exchange, Matchbook Zero & Multiples Only open to users who deposit via debit card. New Customers Only. 18+. Be Gamble Aware.
**New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. BeGambleAware.org. 18+
New UK customers (Excluding NI) only. Mobile exclusive. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply. **18+. Prices subject to fluctuation and availability. T&C's Apply.
New customers only. Register (excl. 13/04/24) with WELCOME50. First bet £10+ at Evens (2.0)+ on Sports within 7 days to get Free Bets: £20 In-Play, £20 Acca & 50 x £0.20 (£10) Free Spins on Fishin’ Frenzy within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.
New bettors; Code SPORT; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply; 18+
Betway
£30 Matched Free Bet if your first Acca loses + 100 Free Spins on Gold Blitz
*New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Free Spins on Gold Blitz (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 18+ BeGambleAware.org. Bet the Responsible Way. Full terms apply.
18+ New customers only. Opt in, bet £10 on any football market at minimum 1/1 odds. No cash out. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. Debit card / Apple Pay payments only. T&Cs apply. begambleaware.org | Please gamble responsibly
New Customer offer YSKARZ. Place a min £5 bet on the sportsbook at odds of min EVS (2.0) and get £20 in free bets. Free bet rewards valid for 30 days. Only deposits via Debit Cards & Apple Pay will qualify for this offer. T&Cs apply. Please Gamble Responsibly Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply.
18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad
18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first sports bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Visit Unibet.co.uk for full T&C's. #AD
Betfair
GET £20 IN FREE BETS
When you place a £5 bet on Sportsbook
New Customer offer. Place a min £5 bet on the Sportsbook on odds of min 1/2 (1.5), get £20 in Free Bets. Rewards valid for 30 days. SMS verification required. Only deposits via cards or Apple Pay will qualify. T&Cs apply. Please Gamble Responsibly
bet365
Bet £10 & Get £30 in Free Bets for new customers at bet365.
Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required.
Best Odds Guaranteed FAQs
Best Odds Guaranteed, or BOG, is a very popular horse racing offer. Backing a horse with a BOG bookmaker guarantees you’ll be paid out at the starting price if the odds are bigger than when you placed your bet.
At the time of writing bet365, Betfred, Betway, Ladbrokes and Paddy Power are amongst the big-name betting sites that offer Best Odds Guaranteed on horse racing. Several other betting sites also provide BOG, but some have reduced the availability of the promotion in recent months.
At most betting sites, Best Odds Guaranteed will start between 8am and 10am on the day of the race. The exact time varies depending on which betting site you’re using. The table on this page details the start time of some of the big bookmakers’ BOG promos.
Yes, you can benefit from best odds guaranteed if you have a betting account with bet365.
William Hill recently announced plans to reduce the availability and coverage of their Best Odds Guaranteed offer. However, they still offer BOG to most existing William Hill customers on UK racing from 9am on race day.
18+ | Commercial Content | T&Cs apply | Wagering and T&Cs apply | Play Responsibly
DAZN Bet
BetMGM UK
BoyleSports
Fitzdares
SBK
BetUK
Coral
PariMatch
Ladbrokes
Spreadex
Matchbook
Betfred
10bet
Betway
William Hill
Unibet
Betfair
bet365
