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Best existing customer betting offers & free bets – February 2024

United Kingdom

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United Kingdom

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When you’re deciding which are the best betting sites to sign up with, it’s important to consider the promotions that are open to existing customers, to help you feel valued and entertained, and to give you reasons to keep using the same site whenever you want to bet. Read on to find the most attractive existing customer offers, and learn about the different types of promotions that bookmakers have available.

Get £2 in Free Bets for every goal scored when you stake £10 pre-match
To qualify for this offer, place qualifying pre-match single bets or Bet Builders totalling £10 or more on Liverpool v Man United in the Premier League, taking place on Sunday 17th December 2023 and receive £2 in Bet Credits for each goal scored (maximum £10 in Bet Credits). This offer is available from 12:00 UK Time on Friday 15th December 2023, to new and eligible customers only. Free Bets paid as Bet Credits and added to your account with 24 hours. Bet restrictions, time limits and T&Cs apply.
SQUADS – Win up to £50 cash for every goal your picks score
*1x Player revealed in-game each day. Monday to Friday, max of 5 players per round of fixtures. Cash amount for each goal scored by player. Cash amount decided by wheel, 10p-£50, credited as withdrawable cash. Full Terms Apply. Click here for full rules. Bet Responsibly. BeGambleAware.org18+.
90 Minute Payout – Winning bets paid out on 90 mins, whatever the final score
18+. Pre Match only. Available for Singles, Acca and Bet builders. 90 Minute Payout is a football match odds market with a chance of early pay out on winning bets. Winning bets placed on Football markets with Match Odds 90 markets will be paid out if the bet is winning at 90:00:00 regardless of the full-time result. All winning bets are paid out with cash funds. Full T&Cs apply.
2 FREE £5 SPREAD BETS PLUS £300 CASHBACK
18+. Place a fixed odds bet of at least £10 at minimum odds of 1/2. On receipt of your first free fixed odds bet you will also receive your first free £5 Total Goals spread bet. On receipt of you second free fixed odds bet (awarded 24 hours later) you will also receive your second free £5 Total Goals spread bet. You need to ensure your account is configured for spread betting to be able to use the 2 x free £5 Total Goals spread bets. Ts&Cs Apply. begambleaware.org.
Bet £10 Get £20 in free bets + £10 Casino Bonus + Scotland v England: Van der Merwe to score a try in the first half – Was 11/4 Now 4/1
New UK customers (Excluding NI) only. Mobile Exclusive. £30 in FREE Bets (FB) as £20 in sports bets & a £10 casino bonus (CB). Min Deposit £10. Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. 18+. T&Cs apply. **18+. Prices subject to fluctuation and availability. 10 Max Stake.
Bet £10 Get £20 in free bets + £10 Casino Bonus + Liverpool v Southampton: Liverpool to win, Gakpo to score 1st & over 9.5 corners – 10/1
New UK customers (Excluding NI) only. Mobile Exclusive. £30 in FREE Bets (FB) as £20 in sports bets & a £10 casino bonus (CB). Min Deposit £10. Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. 18+. T&Cs apply. **18+. Prices subject to fluctuation and availability. 90 mins.
Bet £10 Get £20 in free bets + £10 Casino Bonus + Arsenal v Newcastle: Arsenal to win, both teams to score & Saka to score 1st – 12/1
New UK customers (Excluding NI) only. Mobile Exclusive. £30 in FREE Bets (FB) as £20 in sports bets & a £10 casino bonus (CB). Min Deposit £10. Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. **18+. Prices subject to fluctuation and availability.
Bet £10 Get £10 in free bets + £10 Casino Bonus + Play Fantasy5 for free to win the 5k jackpot
*New UK customers (Excluding NI) only. £20 in FREE Bets (FB) as £10 in sports bets & a £10 casino bonus (CB). Min Deposit £10. Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. 18+. T&Cs apply. **18+. UK & IRE account holders only. One entry per person per round. Selections must be confirmed and submitted before kick-off of the first eligible match of each Round. Account and payment restrictions apply. T&C’s Apply. T&Cs apply
BetVictor Predictor – Predict to win cash & free bets
18+. Log in & predict the correct score for each fixture displayed and submit your predictions. Expires on 19.05.24. Prizes include Free Bets & Cash. Bonuses Expire in 3 days. Prizes credited in 24 hours after last event. Click for T&Cs. begambleaware.org
Loyalty Club – Place 5 qualifying bets to win a free bet each week
18+. Opt in & place 5 Sport bets of £5 or more, each at odds of 1/2 or greater. Offer available until 23:59 UK time on Sunday. Open a box and receive a Free Bet between £1 and £25. Free Bet expires in 7 days. T&Cs apply. begambleaware.org
Up to 75% boosts on successful accas
18+. This offer is only available to new and eligible customers. This offer applies to winnings on football accumulators of 3 or more selections on the following markets – ‘Match Odds’, ’Total Goals Over/Under’, ’Correct Score’, ’Double Chance’,’ Half Time / Full Time’, ’Half Time Result’, ’Half Time Goals – Over/Under’ and 'Both Teams to Score'. The maximum bonus per bet that you can receive is £25,000 or currency equivalent. The maximum cumulative bonus amount that you can receive in a single day across all bets placed, is limited at £50,000 or currency equivalent. T&Cs apply. BeGambleAware.org
Up to 75% boosts on successful accas
This offer is only available to new and eligible customers. This offer applies to winnings on football accumulators of 3 or more selections on the following markets – ‘Match Odds’, ’Total Goals Over/Under’, ’Correct Score’, ’Double Chance’,’ Half Time / Full Time’, ’Half Time Result’, ’Half Time Goals – Over/Under’ and 'Both Teams to Score'. The maximum bonus per bet that you can receive is £25,000 or currency equivalent. The maximum cumulative bonus amount that you can receive in a single day across all bets placed, is limited at £50,000 or currency equivalent.
Run For Your Money – Cash refund if your horse refuses at the start
18+. Get a real cash refund if your horse loses all chance at the start of a race. Applies to UK & Irish racing only. T&Cs apply. begambleaware.org
£10 Free ACCA bet every week when you place two £10 + ACCAS
18+. Opt-in required. A Qualifying Bet is an accumulator bet of at least £10 on pre-match markets, with at least 4 legs, has the combined minimum odds of 2/1 (decimal price 3.0), and where the selection odds are greater than 1/100 (decimal price 1.01). All legs of the accumulator must be placed and settled during the Offer Period. The Offer Period runs each week from Monday to Sunday. Full T&Cs apply.
£10 Free ACCA bet when you place two £10 ACCAs
18+. Opt-in. A Qualifying Bet is an accumulator bet of at least £10 on markets with at least 4 legs, has the combined minimum odds of 2/1 (decimal price 3.0), and where the selection odds are greater than 1/100 (decimal price 1.01). All legs of the accumulator must be placed and settled during the Offer Period. The Offer Period runs each week from Monday to Sunday.
Price Boosts
18+. UK only. Price Boosts are subject to maximum stakes and are only available for betting as single selections. Stake limits apply, therefore maximum stakes may vary between individuals. Price Boosts cannot be combined with other selections. Any referenced ‘was’ price is correct as at the time first advertised. Full T&Cs apply.
FIVES – Win up to £50 cash for every goal your picks score
18+. UK & IE only. If you are a member of Virgin Bet, you will be eligible for the ‘Virgin Bet FIVES’ promotion (the “Promotion”), subject to these Rules. Each time a card is revealed on the Virgin Bet FIVES game, you will receive the name and football shirt number of a professional football player. Your Player/s cannot be changed or substituted by us or any other Member. Full T&Cs apply.
Bet Builder All-Stars – Win bet builders to earn free bets and big prizes
Online Exclusive. Opt-in and place a football Bet Builder to qualify for Bet Builder All Stars. Once you have placed a bet builder, you will be eligible to win prizes and free bets. Min 5+ legs. Standings will update weekly, and winners will be announced at the end of each month. T&Cs apply.
Power Prices – Football
18+. UK and IE customers. Full T&Cs apply. BeGambleAware.org
Paddy's Reward Club – Earn a £10 free bet & up to 25 free spins weekly
Qualify for rewards online when you a) Sports: place min 1 qualifying bet of £5 or more. Max free bet is £10 per week when you wager 5 x £10+ in a week, min odds EVS (2.0) per qualifying bet. Power Prices not eligible for qualifying bets. Free bet valid for 7 days. Max Power Up is 1 per week, valid for 7 days & max stake is £50. b) Slots: wager a min of £10+ on any Slot. Max free spins is 25 when you wager £50+ in a week. Spins valid for 7 days & awarded on channel you wagered most on. Free spins can be used on eligible games. Rewards credited by 12pm on Monday following the qualifying week. Cashed out bets & bets placed with free bets will not count. T&Cs apply – see below for full details.
Acca Insurance – Free bet if one leg of your 5+ fold acca/Bet Builder lets you down
Applies to pre-match ACCA/Bet Builder only. Min total odds 3/1 (4.0). Max Free bet varies from £1 – £50. Max free bet value can vary per month and limited to 5+ leg bets. Free bet valid for 7 days. Excludes enhanced match odds. Online only. Applies to bet settled by 31st Jan 2024. T&Cs apply.
Goals Giveaway
Your chance to win Free Bets every week – free to play! We’re delighted to announce we’ve launched Goals Giveaway at bet365 – giving you the chance to win Free Bets every week of the 2022/23 season. Reveal up to five matches each week and win Free Bets dependent on the amount of goals scored in each fixture. New and eligible customers only. Free to play. T&Cs apply. Registration required.
6 Scores Challenge
Win cash prizes by predicting the scores of just six Soccer matches, with 6 Scores Challenge at bet365! All is not lost if you fall short on one or two results, prizes are on offer for three, four and five correct results. The prize value displayed for six correct predictions is the maximum available based on a single winner in that round and will be reduced in the event of a shared prize-pool. Eligible customers only. Bet restrictions and T&Cs Apply. Registration required. For more information please visit the bet365 website.
Free Bet Up To £50 for Winning Doubles, Trebles, Four Folds and Five Folds+
18+. Simply, place an accumulator bet with a minimum of two or more selections. The minimum odds per selection must be greater that 3/10 (1.30). That's it! If your ACCA wins, we'll credit your account with a Free Bet up to £50 within 24 hours. Doubles do not apply to horse racing bets (only trebles, fourfold & fivefolds+ qualify). The Free bet is calculated as a percentage of winnings based on the table below! T&Cs apply.
ACCA Bonus – Up to 40% boosts on successful football accas
18+. Opt in, place an Acca of 5+ selections on English Leagues at odds 2/1+ in 7 days to get up to 40% added to your odds if your bet wins. Weekly offer between 9am Mon & 23:59 Sunday. Get max £500/day. No cash out. Click for T&Cs. begambleaware.org
Hat-Trick Hunt – Predict correct scores to win free bets
18+. Log in and predict the correct score for each fixture displayed and submit your predictions. Prizes include Free Bets. Bonuses Expire in 3 days. Prizes credited within 24h after last event. Click for T&Cs. begambleaware.org
Loyalty Reward – Get free bets every Monday!
18+. Stake £70 or more in our sportsbook across seven bets or more to qualify for a £10 FREE BET every Monday. Bets between 00:01 on Monday and 23:59 on Sunday will qualify. Qualifying bets must be placed at odds of Evens (2.0) or greater. Voided bets or cashed bets will not qualify towards the loyalty scheme. Selected accounts only will qualify for our loyalty scheme. T&Cs apply.
Money back on match result bets if the game ends 0-0!
18+. Maximum matched free bet is £10. Pre-match win singles only; multiples, in-play, or cashed-out bets do not count towards this offer. Only your first bet on the 1X2 market on a game in the Champions League counts towards this offer. T&Cs apply.
Bet £10 Get £20 in free bets + Get paid out early if your team goes 2 goals ahead
*New UK customers (Excluding NI) only. Mobile exclusive. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply. **18+. Online Only. Get paid out as a winner if your team is winning by 2 goals, even if you draw or lose. 90 mins only. Applies to Singles & Multiples. T&Cs apply. T&Cs apply
Bet £10 Get £20 in free bets + Get paid out early if your team goes 17 points ahead
*New UK customers (Excluding NI) only. Mobile exclusive. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply. **18+. Online Only. Applies to bets placed on 17 Points Ahead market. Get paid out as a winner if your team is winning by 17 points, even if they lose. Overtime included. T&Cs apply. T&Cs apply
Bet £10 Get £20 in free bets + Acca Rewards – Make your choice
*New UK customers (Excluding NI) only. Mobile exclusive. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply. **18+. Selected sports. Applies to first unique Acca. Specials/boosts/BOG/free bets (FB)/promotions won’t qualify. Min stake £/€0.05. Boost: Max bonus £/€1,000 per Acca. Min 3 legs. Min odds 1/5 per leg. Only win part eligible for E/W Acca. Insurance: Min 5 legs. Min odds 1/5 per leg. Max FB £/€20 per Acca. FB/cashed out/void bets won’t qualify. Acc & Payment restrictions. T&Cs apply. T&Cs apply
Free Bet Club – Place £25 in accas to win £10 in free bets every week
*Eligible UK & ROI customers. Opt in required. Single Line Multiples including 3+ selections. Min. overall odds: 2/1. £25+ of real money bets must be settled between Saturday 00:00 GMT and the following Friday 23:59 GMT. T&Cs apply.
4 To Score – Pick 4 first goalscorers to win £50,000
18+. Predict the First Goalscorers in four selected matches (before the first match’s Kick Off Time). The total prize pot for each Round is fixed at £/€50,000 and there will be no roll over. In order to withdraw the winnings, the customer needs to have passed KYC and have a valid payment method registered to their account. T&Cs apply.
4 To Win – Pick 4 race winners to win a cash prize
18+. Predict the winner in four selected races each day for a chance to win. If you are the only one with all four winners, then you will win the jackpot. If there are multiple winners then it will come down to the tie-breaker on combined winning lengths of all four races. The total prize pot each day is £/€1,000 with an increased jackpot of £/€10,000+ on Saturday ITV meetings. If a customer selects a non-runner, then unfortunately this selection will not count and be deemed a loser. T&Cs apply
Up to 50% profit boost on your ACCA
18+. You can claim 5 Profit Boosts in a week up to a maximum of a 50% Profit Boost. The minimum odds per selection is 1.2 (1/5). The maximum stake to use the profit boosts is £20 and your profit boosts will increase your winnings up to a max of £1000 per boost. £5 Free Bet Place a bet of £20 on accumulators with five legs or more (each leg must have minimum odds of 1.2 or more). Upon the settlement of the accumulator, a £5 Free Bet will be credited to your account. T&Cs apply.
Acca Flex – Up to 50% boosts + Acca Insurance
18+. Applies to pre-match football accumulators of 5+ selections on selected markets. Min odds 1/2 leg. 2.5%-50% cash bonus on settlement if all selections win. £10 max cash refund if one leg loses. Paid within 24hrs of bet settlement. Cashed Out/In-Play bets not applicable. T&Cs apply.
Double Delight & Hat-trick Heaven
18+. Place a pre-match single bet on the first goalscorer market in any of the specified Double Delight & Hat-Trick Heaven games. Wait for your player to score and if they score a second you’ll get paid out at double the odds. If they score a third, have your first goalscorer bet paid out at treble the odds in cash! T&Cs apply. BeGambleAware.org
Earn up to a 70% boost on successful Tennis accumulators on selected competitions with bet365.
Applies to pre-match accumulators of 2 or more selections on the standard To Win Match, First Set Winner and Set Betting markets for Singles and Double matches from any Grand Slam, ATP, WTA or Challenger Tour event, as well as Singles and Doubles matches from the Davis Cup and Billie Jean King Cup. The maxiumum boost that you can receive is £100,000 or currency equivalent. Bet restrictions and T&Cs apply. New and eligible customers only. Registration required.
£40 in Bet Builders when you stake £10 on football
New Customer offer. Place a min £10 bet on Football on odds of min 2.0 (EVS), get £40 in Free Bet Builders after the qualifying bet has been settled. Rewards valid for 30 days. Only deposits via cards will qualify (Apple Pay excluded). T&Cs apply. Please Gamble Responsibly.
Get £30 in Free Bet Builders when you £10 on Sportsbook Football
18+. New Customer offer. Place a min £10 bet on the Sportsbook on odds of min 1/2 (1.5), get £30 in Free Bets. Rewards valid for 30 days. SMS verification required. Only deposits via cards will qualify. T&Cs apply. Please Gamble Responsibly
0% Commission For 90 Days
The user must enter Bonus Code “COMMFREE90” during registration. New Customers Only. Sign Up and get 0% Commission on all sports for 90 days. This offer is only available to users who deposit via debit cards. Fair Usage Policy Applies. Ts and Cs apply. 18+. Be Gamble Aware.
Football Welcome Offer – Bet £10 Get £30
18+ New customers only. Opt in, and bet £10 on football markets (odds 2.00+). No cash out. Get 6x£5 football free bets at specified odds for set markets, which expire after 7 days. Offer valid from 12:00 UK Time on 25/08/2023. Card payments only. T&Cs apply, see below. begambleaware.org | Please gamble responsibly
Earn up to a 70% boost on successful Soccer accumulators on selected competitions with bet365.
Applies to winnings on pre-match accumulators of 2 or more selections on the standard Full Time Result, Both Teams to Score or Result/Both Teams To Score markets for selected leagues and competitions as listed on site. The maxiumum boost that you can receive is £100,000 or currency equivalent. Bet restrictions and T&Cs apply. New and eligible customers only. Registration required.
Get A Bet Builder Boost Every day
18+. BeGambleAware.org. Pre-match only. Max stake of £10. Minimum combined odds of 4/1 (3.0) and 3 selections. Terms apply.
Up to £40 Money back as Bonus if your first bet loses + £10 Casino Bonus
18+. BeGambleAware.org. New customers only. Min Dep £10. Opt in for bonus funds. Wagering, sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Sports bonus must be wagered before using the casino bonus. Valid for 7 days. Geographical Restrictions and T&Cs Apply.
Bet £10 & Get £30 in Free Bets for new customers at bet365.
Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required.
Up to £40 Money back as Bonus if your first bet loses + £10 Casino Bonus
18+. BeGambleAware.org. New customers only. Min Dep £10. Opt in for bonus funds. Wagering, sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Sports bonus must be wagered before using the casino bonus. Valid for 7 days. Geographical Restrictions and T&Cs Apply.
Bet £10 Get £10 Free Bet and 100 Free Spins
18+, UK only. New customers only. Available once per customer. Place a £10 bet on any sport at odds of 1/1 or greater to qualify for 2x £5 free bets to use on any sports and 100 free spins on Eye of Horus Megaways. This offer cannot be combined with any other promotion. This offer is valid for qualifying bets from 00:01 Tuesday 20th June 2023 until further notice. Full T&Cs apply.
Watch Live Sport
You can watch live sport on your mobile, tablet or desktop including Soccer, Tennis and Basketball. All you need is a funded account or to have placed a bet in the last 24 hours to qualify. Geo location and live streaming rules apply.
Get £40 in free bets when you stake £10, credited as 4 x £10 bets
18+. Play Safe. When you sign-up via Mobile using promo code P40 and place a bet of £10/€10 or more we will give you 4x £10/€10 free bets credited after settlement of first qualifying bet, free bets will expire 7 days after the qualifying bet is placed, payment method/player/country restrictions apply. Virtual markets excluded. #ad
Bet £10 & Get £30 in Free Bets for new customers at bet365.
Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required.
Bet £10 & Get £30 in Free Bets for new customers at bet365.
Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required.
Bet Builders
Bet Builder lets you create your own personalised bet with bet365. You can select from the most popular markets and, once you have added them to your bet, you can calculate your odds. For example, you can choose First Goalscorer, Both Teams to Score and number of corners on any Soccer match to create one single bet with the price for the combined selections. Make up to 12 selections to create your unique bet. Available on all Soccer, Australian Rules, Tennis and Basketball matches. Terms and Conditions apply.
2 Goals Ahead Early Payout Offer
Get selections settled early if the team you back goes two goals ahead with bet365 Place a pre-match bet on the standard Full Time Result market for Soccer games from selected competitions, and get your selections settled early if the team you back goes two goals ahead with bet365. New and Eligible customers only. Bet restrictions, time limits and T&Cs apply.
Super Boosts
Super Boosts are only available to new and eligible customers. Max stake applies, singles only, subject to availability.

Types of existing customer offers

Although each existing customer offer will have its own intricacies, they can generally be grouped into specific categories. Each will appeal for different reasons, so have a read and decide which you prefer.

Best odds guaranteed

Best odds guaranteed (BOG) is a horse racing promotion offered by a number of betting sites to help take the uncertainty out of your bets.

If you bet on a race where the promotion applies, and your horse goes on to win at bigger odds than when you placed your bet, you’ll be paid out at the higher odds. The way best odds guaranteed works is best explained by using an example.

Best odds guaranteed scenariosOdds when bet placedStarting price (SP)Odds of payoutBOG benefit (£10 stake)
Odds shorten after placing bet5/12/15/1No difference
No change in odds5/15/15/1No difference
Odds increase after placing bet5/110/110/1£50

You can see there can be a real benefit of betting with a bookmaker that runs this promotion, with Betfair, BetVictor and Boylesports all among the sites to offer Best Odds Guaranteed on a daily basis.

Enhanced odds

Enhanced odds is a very straightforward existing customer promotion to understand. A number of betting sites boost, or enhance, the odds of a specific selection for the biggest events on the sporting calendar to limited stakes. This means you might be able to back Manchester City to win at Evens when their standard match winner price is a more prohibitive 1/4. Or Jude Bellingham could be offered to score for England at 2/1 when the true price is nearer Evens. Different betting sites all have their own unique way of highlighting these offers, whether it’s William Hill’s Epic Odds, Paddy Power’s Power Prices or bet365’s Super Boosts.

Loyalty schemes

Many betting sites try to keep their customers engaged by offering loyalty schemes, often in the form of a free bet club. The qualification terms and rewards on offer will vary, but typically you will be given a free bet to use as you wish once you’ve bet a certain amount over the course of a week. Loyalty schemes currently open to the existing customers of betting sites include Paddy’s Reward Club and Betway’s Free Bet Club.

Prediction games

An increasing number of betting sites are dipping their toes into the world of prediction games. These games are run on a regular basis, with existing customers given the chance to predict the winners or correct scores of football matches, or alternatively to choose which horses will win certain races, with the potential to win anything from free bets through to thousands of pounds.

Depending on the game, it can be possible to rack up a healthy number of small free bets across different betting sites, although the likelihood of winning a huge jackpot is unsurprisingly much smaller. Options here include Ladbrokes 1-2-Free and bet365’s 6 Score Predictor.

Extra places

Bookmakers have paid out on extra places for many years now. This happens when they go above and beyond the industry standard terms for events where there are many horses or players in the field.

Horse racing is the most common sport where customers can benefit from extra place promotions. Betting sites are only obliged to pay out each-way bets on the first four horses in the Grand National but some have stretched to the top seven or eight places in recent years.

Golf is another sport where you can expect to benefit from extra places on a regular basis. Majors like The Masters and The Open can see a huge range of place terms, with some sites going above and beyond and paying out on the first 12 finishers, rather than just the top four or five.

Money back refunds

Money back refunds can take many different forms, with one of the most common types being acca insurance. Here, customers can place an accumulator bet with the security of knowing they’ll have their stake refunded if one selection lets them down.

In some cases, refunds will be made in the form of cash, while other betting sites tend to offer free bet credits, so it’s important to be aware of the terms and conditions before taking part in one of these promotions.

What can I use my existing customer promotions on this week?

Now you’re fully briefed on all the different existing customer promotions, you need to determine which ones provide the most value for you. You also need to decide how you will use any free bet rewards you earn. 

If you’re a Premier League fan, participating in Ladbrokes 1-2-Free and Coral Football Super Series is essential! Both free-to-play prediction games give you the chance to use your Premier League knowledge to earn some free bets.

Once you’ve secured your free bets, you can switch from the football field to the horse racing track. The Cheltenham Festival is fast approaching, and keeping a close eye on all the upcoming jumps action is a great way to prepare. Ensure you use a bookmaker like Boylesports, bet365 or Ladbrokes that gives existing customers a solid Best Odds Guaranteed offer if you’re betting on racing.

There’s also top-level rugby action to use any free bets you have as the Six Nations continues into March. The PDC Premier League brings together the elite of darts every Thursday night, giving you another weekly option to use those free bets.

If you’re going to place an accumulator, taking advantage of the bet365 multi-sport acca bonus to boost your potential winnings is an astute move. Just make sure to check the T&Cs to ensure your sports and specific selections are covered in the enhanced acca promotions.

Bet £10 get £40 in Bonuses
18+. New Customers Only. Opt in and bet £10 on football (odds 2.00+) within 7 days. No cash-out. Get 3x£10 Free Bets for set markets and a £10 Slot Bonus for Big Bass Splash, 30x wagering, to withdraw max £250. Rewards expire in 10 days. Offer valid from 14:00 UK time on 11/01/2024. Card payments only. T&Cs apply, see below. begambleaware.org | Please gamble responsibly

This week’s specials – Our top existing customer offers 

bet365’s free bet promotion, Goals Giveaway, is one of the best existing customer offers you can participate in right now! The free-to-play promo gives bet365 free bet rewards each time one of your games features four or more goals. 

Ladbrokes 1-2-Free is another of the best offers existing customers can take advantage of this weekend. It’s another free-to-play game that all football fans should be participating in. You can earn Ladbrokes free bets and even a massive jackpot of £100 cash if you correctly predict the score of the selected Premier League fixture. 

2 FREE £5 SPREAD BETS PLUS £300 CASHBACK
18+. Place a fixed odds bet of at least £10 at minimum odds of 1/2. On receipt of your first free fixed odds bet you will also receive your first free £5 Total Goals spread bet. On receipt of you second free fixed odds bet (awarded 24 hours later) you will also receive your second free £5 Total Goals spread bet. You need to ensure your account is configured for spread betting to be able to use the 2 x free £5 Total Goals spread bets. Ts&Cs Apply. begambleaware.org.

Find more existing customer offers

Extra Places

Best Odds Guaranteed

Predictions Games

Rewards Clubs

How we rank existing customer offers

Generosity of the offer

Top of the list when looking for an attractive existing customer offer is how generous it is. An offer promising the chance of winning a life changing sum may sound attractive at first but in reality it may be better to spend your time taking part in a promotion where there’s a good likelihood you’ll at least end up with a free bet. We’ll balance the two end of the scale to find the best promotions on offer now.

Simplicity of the offer

It’s really important to find an offer that’s easy to understand without having to jump through hoops or fearing getting caught out by overly complicated terms and conditions or turnover requirements. A relatively simple ‘Bet £10 to Get £5 in Free Bets’ would score more likely than a similar offer where the qualifying bet is restricted to in-play bets, limits on your maximum payout, or such like.

Regularity of the offer

Whilst new types of existing customer offers are certainly not a bad thing, it can give regular bettors confidence when they see an offer on their favourite betting site each week, rather than constant changes. This should give you the confidence to take part regularly on the basis you know what you’re getting, and without the fear of being caught out by something unusual or confusing.

Outlay to benefit from the offer

The phrase ‘there’s no such thing as a free lunch’ isn’t true when it comes to existing customer offers. Usually it’s better to be presented with a free-to-play promo with no downside than one which needs you to place multiple bets to qualify for an offer without any guarantee of winning anything. You can therefore expect us to highlight the offers with no downside over the ones where you’ll be risking a significant amount of money.

2023 UK Bookmakers Awards

The UK Bookmakers Awards are annual awards organised by leading digital media site Better Collective. In excess of 4 million data points were analysed over the course of the year, with the aim of finding the best betting sites in a number of different categories including everything from the best football odds through to the best user experience. In terms of existing customer offers, the most relevant category to focus on is the Players’ Choice Award given it was voted for by people who actually use the various betting sites and are familiar with the promotions on offer to them. bet365 came out on top in this category, with William Hill, Ladbrokes and Paddy Power also among those on the shortlist, suggesting that these are all sites worth betting with on a regular basis.

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Existing customer offers & free bets FAQs

Betting promotions are offered by most betting sites as a way of either attracting new customers or retaining existing ones. The offers come in many different ways, with rewards generally taking the form of free bets, free spins, enhanced betting odds, or even instantly withdrawable cash.

It’s not easy to pinpoint a single bookmaker as being head and shoulders above the rest when it comes to offering free bets. The £40 in free bets offered by William Hill and Betfred makes them arguably the most generous when it comes to welcome offers for new customers though. You can get your hands on regular free bets as an existing customer of a bookmaker too, with bet365 and Ladbrokes among those to give them away a part of free-to-play promotions.

Each free bet offer will have slightly different terms, so it’s best to read through the reviews on bookmakers.tv to see exactly how you can take advantage. Sign up offers tend to reward you with free bets once a qualifying bet in the region of £10 has been settled, but existing customers can sometimes win themselves free bets simply by spinning a wheel or tapping a button.

Once you’ve satisfied the requirements and earned yourself some free bet bonuses, the amount you have to play with should appear alongside your betting balance. Add a bet to your betslip and you’ll usually have the option to pay for it with your free bet bonus.

There are some exceptions, including bet365 on occasions, but it often isn’t possible to cash out a free bet, in the same way you could do so with a real money bet.

Read about other bookmakers and types of existing customer offers

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Betfred Double Delight and Hat Trick Heaven

Paddy Power logo

Paddy Power bonus codes

Paddy Power Cheltenham Festival Betting Offers

bet365 logo

bet365 bonus codes

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