William Hill will have a wide selection of betting offers available for new and existing customers during the 2024 Cheltenham Festival. The well-known bookmaker has solid Best Odds Guaranteed, Extra Places and Non-Runner No Bet promotions, providing superb value for horse racing bettors. Taking advantage of William Hill’s 2024 Cheltenham betting offers could have you joining in with the famous festival roar, regardless of where you are.
William Hill Cheltenham Festival 2024 betting offers and free bets
William Hill Cheltenham Free Bet Welcome Offer
Almost every betting site has a welcome offer that gives new customers a free bet reward, but William Hill’s is among the best. You can get £30 in free bets after placing your first £10 sports bet. That value in free bets would be more than helpful during a festival like Cheltenham, where the races come thick and fast.
Non-Runner No Bet on every race of Cheltenham 2024
Ante-post betting is one of the most popular and potentially profitable ways to bet on horse racing. If you can pick a Cheltenham winner weeks out from the festival, you could be in for some substantial winnings. The big downside of this type of bet is the risk of your selection not turning up to the race. William Hill’s Non-Runner Money Back Cheltenham offer negates that fear. The offer applies to every race at the 2024 Cheltenham Festival, meaning you can back big favourites like Galopin de Champs or Constitution Hill and get your money back if they don’t run at the festival.
William Hill Racing Epic Odds Boost
William Hill will likely include the action at Cheltenham in their popular Epic Odds Boost offer. One of William Hills’ best offers for existing customers, this promo gives enhanced odds on the day’s biggest sporting events. With the number of people looking to bet on each race at Cheltenham 2024, you can expect at least one to benefit from enhanced odds every day of the festival.
William Hill Extra Places
Another of William Hills’ regularly available horse racing offers is their Extra Places promotion. It improves the chances of your E/W numbers winning by increasing the number of places they pay out for. The action from Cheltenham 2024 is likely to feature heavily in the selected races, and the offer is particularly beneficial in races with massive fields like the Triumph Hurdle.
William Hill Best Odds Guaranteed on every race of Cheltenham 2024
Best Odd Guaranteed means you benefit from any odds drift if you place your Cheltenham 2024 bets with William Hill. BOG means you’ll be paid out at the odds your horse goes off at if they’re bigger than when you placed the bet. Many bookmakers are rolling back their BOG promos, but William Hill’s still covers all UK Irish racing, including the Cheltenham Festival.
Can I watch the Cheltenham Festival with a William Hill live stream?
Yes, you can watch the 2024 Cheltenham Festival through the William Hill website or app. The bookmaker allows customers with a funded account to livestream racing from 24 racecourses across the UK. Using a betting site that enables you to livestream Cheltenham means you can keep up with the racing wherever you go.
How do William Hill’s Cheltenham betting offers compare to other betting sites?
Every betting site will have a selection of Cheltenham Festival offers come March, so identifying which is the best is difficult right now. However, we can compare the welcome offers of betting sites to see how generous William Hill’s version is. The availability of NRNB is another major factor in identifying the best betting site for Cheltenham 2024. The table below lists the details of the welcome offer of multiple bookmakers and if they offer NRNB on ante-post horse racing bets.
| Betting Site | Sign-Up Qualifying Bet | Sign-Up Free Bets | NRNB Available? |
| William Hill* | £10 | £30 | ✅ |
| Betfair** | £5 | £20 | ❌ |
| Coral*** | £5 | £20 | ✅ |
| Virgin Bet**** | £10 | £20 | ❌ |
**New Customer offer. Place a min £5 bet on the Sportsbook on odds of min 1/2 (1.5), get £20 in Free Bets. Rewards valid for 30 days. SMS verification required. Only deposits via cards or Apple Pay will qualify. T&Cs apply. Please Gamble Responsibly.
***18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 1x £20 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply. .
****New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Click here for Rules & Exclusions. Bet Responsibly. BeGambleAware.org 18+T&CS apply.
How good are William Hill’s horse racing odds? – 2023 UK Bookmaker Awards verdict
The results of the Best Horse Racing Odds award at the 2023 UK Bookmaker Awards are a solid indicator of which betting sites you should use for your 2024 Cheltenham Festival bets. Better Collective, a leading sports and betting media company, runs the awards and uses customer surveys, market research and long-term data collection to rank bookmakers in several betting-related categories. William Hill ranked inside the top 10 for racing odds, meaning they are among the better bookmakers for horse racing fans. The table below lists the top ten sites in the rankings for the award.
| UKBA Horse Racing Odds Ranking | Bookmaker |
| 1 | bet365 |
| 2 | Ladbrokes |
| 3 | 888 Sport |
| 4 | Unibet |
| 5 | Sky Bet |
| 6 | 32 Red |
| 7 | William Hill |
| 8 | Coral |
| 9 | BoyleSports |
| 10 | Betfair |
William Hill 2024 Cheltenham Festival betting offers FAQs
William Hill has several offers that new and existing customers can use during the 2024 Cheltenham Festival. New customers can get a free bet of up to £40 by participating in the best welcome offer, and existing customers can take advantage of the Epic Odds Boosts, Non-Runner Money Back, and Best Odds Guaranteed offers while betting on horse racing with William Hill.
You can get a free bet from William Hill to use during the 2024 Cheltenham Festival by participating in their new customer offer. While this is the easiest way to get that kind of bonus, William Hill will also have offers for existing customers that allow them to earn free bets.
Every notable bookmaker will have great value Cheltenham Festival offers for new and existing customers. bet365, Unibet and Coral ranked highest in the best horse racing odds category at the 2023 Bookmaker Awards, meaning you should keep an eye on their offers. Paddy Power is another bookmaker that typically gives excellent free bet offers throughout the four days of Cheltenham.
The results of the 2023 UK Bookmaker Awards indicate which bookmakers will have the best odds for Cheltenham 2024. bet365 won the award for the betting site with the best horse racing odds. Unibet, Coral and Ladbrokes also ranked highly, meaning they should be among the best options for placing your Cheltenham bets.
The 2024 Cheltenham Festival is scheduled to take place from Tuesday 12th March to Friday 15th March.
Most major betting sites allow customers to stream horse racing, including the Cheltenham Festival. Some may require you to have a funded account or bet on a specific Cheltenham race to be able to watch it.
