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With the UK General Election now out of the way, the US election takes centre stage. Our guide will help you learn how political betting works. You can wager on the overall outcome of most elections, and other smaller results by using one of the more specific political betting markets.

Best Political Betting Free Bets

If you’re going to place a political bet, you should take advantage of the free bet welcome offer available to new customers at most betting sites. The new customer offers listed below ranked highly in the ‘Best Welcome Offer’ category at the latest UK Bookmaker Awards.

bet365 Politics Offers

bet365 has a comprehensive selection of political betting markets. You can find a market on almost anything related to the upcoming US election.

Bet £10 & Get £30 in Free Bets for new customers at bet365.
Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required.


Unibet Politics Betting Offers

Unibet’s welcome offer and choice of political betting markets make them a solid option for placing your politics wagers.

Bet £10 Get £40 in Bonuses
18+. GambleAware.org . New GB customers only. Min £10 debit card deposit. Place a £10+ bet on sportsbook at min odds 1/1 (2.0) each leg. Receive 2 x £10 free bets within 24 hours of bet settlement, and further 2 x £10 casino bonus the next day. T&C’s apply.


SBK Politics Offers

Mobile-only bookmaker SBK gives new customers £30 in free bets when they place their first £10 bet. So if you haven’t got an account, opening one is well worth it. 

Bet £10, get £30 in Free Bets
New UK customers only. Min £10 first deposit using Debit Card or Bank Transfer. Place a bet of £10 at min odds of 1.5 and get £10 upon settlement. Further £10 Multiple token will be credited after 24 hours and a further £5 Horse Racing Multiple token and a £5 Football Bet Builder token will be credited after 48 hours. Full T&Cs apply.18+. GambleAware.org.


Coral Politics Betting Offers

One of the most recognisable bookmakers on the market, you can place all your political bets with them. Their impressive free bet welcome offer is another positive.

Get A £20 Free Bet – When you bet £5 on Sports
18+ New UK+IRE Customers. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 1x £20 free bet. Free bet available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply


Ladbrokes Politics Betting Offers

Ladbrokes is another recognisable name offering a selection of betting markets for the upcoming US election. If you don’t have an account, you could bag a £20 free bet.

£20 In Free Bets Ker-Ching – When you bet £5 on sports
18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 4x £5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.


LiveScore Bet Political Offers

A newer name on the betting scene, LiveScore Bet has markets for this year’s US election. Their new customer welcome offer gives you £20 in free bets after you place your first £10 bet.

BET £10 GET £30 IN FREE BETS*
*New members only. £10+ bet on sportsbook (ex. virtuals) at 1.5 min odds, settled within 14 days. Free Bets: accept in 7 days, valid 7 days on sportsbook only. 2x£5 Free Bets for Bet Builder only. Stake not returned. T&Cs + deposit exclusions apply. Bet Responsibly. GambleAware.org. 18+.


William Hill Politics Betting Offers

William Hill is one of the most well-respected bookmakers on the market, and they’ve got a selection of political betting odds to pick from.

Bet £10 Get £30, Credited as 3 x £10 bets
18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad


Betway Political offers

Betway has a selection of markets for this year’s massive US election.

£30 Matched Free Bet if your first Acca loses + 100 Free Spins
*New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Free Spins on More Unusual Suspects (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 18+ GambleAware.org. Bet the Responsible Way. Full Terms apply


BetVictor Politics Betting Offers

BetVictor’s impressive welcome offer gives you £40 in free bets if you make a qualifying bet. They’re a solid option for your politics bets.

Get £30 in Free Bets for Premier League Join us & bet £10
18+ New customers only. Opt in, bet £10  or more on any football market at minimum 1/1 odds. No cash out. Get £30 in Free Football Bets, selected markets. Free Bets expire in 7 days. T&Cs apply. GambleAware.org | Please gamble responsibly.

How do you bet on politics? – A step-by-step guide

Placing a wager on the upcoming elections or another political event is simple. Our guide will use Bet365 as an example, as they have a comprehensive selection of political markets, but the process will be identical at most betting sites.

1. If you don’t already have a bet365 account, use the link below to sign up and ensure you get their best new customer bonus.

Bet £10 & Get £30 in Free Bets for new customers at bet365.
Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required.

2. Once signed in, open the main menu on the bet365 homepage.

3. Scroll down, and you’ll find an option for Politics. 

How to find politics betting markets.

Image from May 2024.

4. This option will take you to the bet365 politics page. Here’s where you’ll find all the politics betting markets they offer, as well as the politics selections included in their enhanced odds offer.

Example of popular politics betting markets.

Image from May 2024 – Odds correct at time of publishing and are subject to change.

5. Find the relevant market and add your selection to your betslip.

6. Enter your chosen stake and confirm your bet.

7. Keep track of all the relevant political manoeuvring and movement.

8. If your bet wins, the cash will hit your bet365 account as soon as the result is official!

The most popular politics betting markets are different for each country. We’ll run you through the most popular ways to bet on the forthcoming UK & US elections.

Politics Betting on US Presidential Election Winner

The Harris campaign has picked up a lot of momentum during the weeks leading up to the DNC, but the betting odds suggest the candidates are now neck and neck.

CandidatePolitical PartyLatest Political Betting OddsUS Political Odds as %
Donald TrumpRepublican19/2051.3%
Kamala HarrisDemocrat1/150.0%
Political Betting Odds Updated 3rd Sept 2024

Politics Betting on Winning Party

Like every US election, 2024 is a two horse race in terms of the winning party. You can back either the Democrats or Republicans to claim victory.

Politics Betting on House of Representatives Control

You can wager on which party will win control of House of Representatives. You’ll have to decide whether the Republicans or Democrats will gain control.

Politics Betting on Individual State Results

Every US state has a mix of different political views and voter demographics. As the election approaches, you’ll be able to wager on how each state will vote.

Betting Odds on Next Prime Minister

The UK general election is over and the odds were correct, Keir Starmer is the new PM.

Political Betting on Next Government

You can also wager on how the next government will be formed after the election.

Political Betting on Turnout Percentage

This political betting market works identically to an under/over in football betting. Requiring you to predict whether voter turnout will be under or over a certain percentage.

Political Betting on Most Seats

You can bet on which party will win the most seats in a general election.

Political Betting on Individual Constituencies

Some betting sites, including bet365, let you bet on the results of individual constituencies. If you’ve got the inside scoop on local politics, this market could be highly lucrative. 

Where can I bet on politics?

Below, we’ve listed the reputable bookmakers that offer political betting and the countries they have markets for. All of them will allow you to wager on the overall outcomes of elections. Some, including bet365, have more markets that allow you to bet on more detailed aspects of an election.

List of Political Betting Sites

BookmakerPolitical Markets Available
10Bet🇬🇧 / 🇺🇸
bet365🇬🇧 / 🇺🇸 / 🇮🇪 / 🇦🇺
Betfair🇬🇧 / 🇺🇸 / 🇮🇪
Betfred🇬🇧 / 🇺🇸
Bet MGM🇬🇧 / 🇺🇸 / 🇮🇪 / 🇦🇺 / 🇸🇪
Betway🇬🇧 / 🇺🇸
BoyleSports🇬🇧 / 🇺🇸 / 🇮🇪
Coral🇬🇧 / 🇺🇸 / 🇮🇪 / 🇪🇺
Ladbrokes🇬🇧 / 🇺🇸 / 🇮🇪
Paddy Power🇬🇧 / 🇺🇸 / 🇮🇪
QuinnBet🇬🇧 / 🇺🇸 / 🇮🇪
Unibet🇬🇧 / 🇺🇸 / 🇮🇪 / 🇦🇺 / 🇸🇪
Virgin Bet🇬🇧 / 🇺🇸 / 🇮🇪
William Hill🇬🇧 / 🇺🇸 / 🇮🇪
Available politics betting markets will vary at each betting site.

Which bookmaker is best for political betting? – UK Bookmakers Awards Rankings

Identifying which bookmaker is best to place your political wager with is tough. The answer depends on the political result you’re looking to bet on and how much you’re going to stake. However, the results of the latest UK Bookmaker Awards do provide a solid starting point. The awards, run by leading sports media company Better Collective, ranked bookies in several categories. While political betting odds and markets weren’t one of the individual awards, the overall rankings provide a solid insight into which betting sites will give you the most value.

UKBA Overall RankingBookmakerPolitical Markets Available
1bet365
2Unibet
3Sky Bet
4Coral
5William Hill
6SBK
7Ladbrokes
8Betfair
932 Red
10Virgin Bet
Exact politics betting markets will vary at each bookmaker.

Are the election polls always right?

No, election or opinion polls do not correctly predict the outcome of an election 100% of the time. The 2016 US election is also an example of opinion polls getting it wrong. Every poll in the run-up to election day predicted that Hillary Clinton would win easily, but Donald Trump claimed victory. Some election polls are more credible than others. The smartest move is to use the ones compiled by respected pollsters or news outlets.

Are the political betting odds always right?

The simple answer is no. Like every betting market, the amount of money being wagered on a specific outcome dictates political betting odds. The biggest political upset in recent times was the 2016 US Election. Bookies gave Donald Trump little hope of beating Hillary Clinton, with the odds for him to win at 5/1 at 8pm on the election day. However, as the early states declared, it quickly became clear that Trump would become the President. This example demonstrates why you should only use politics betting odds as a guide.

Have you already signed up with these bookmakers?

Paddy Power
GET £20 IN FREE BETS WHEN YOU PLACE A £5 BET
Claim Paddy Power Offer
18+. New Customer offer YSKARZ. Place a min £5 bet on the sportsbook at odds of min EVS (2.0) and get £20 in free bets. Free bet rewards valid for 30 days. Only deposits via Debit Cards & Apple Pay will qualify for this offer. T&Cs apply. Please Gamble Responsibly Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply.
Coral
Get A £20 Free Bet – When you bet £5 on Sports
Claim Coral Offer
18+ New UK+IRE Customers. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 1x £20 free bet. Free bet available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply
Virgin Bet
BET £10, GET £20 IN FREE BETS*
Claim Virgin Bet Offer
*New members only. £10 min deposit & bet on sportsbook (ex. virtuals), placed & settled at 1.5 min odds in 14 days of sign-up. Win part of E/W bets. Free Bets: accept in 7 days, valid 7 days, use on sportsbook only (ex. virtuals), stakes not returned. T&Cs and deposit exclusions apply. Bet Responsibly. GambleAware.org. 18+
Betfair
Get £50 in free bets When you place £10 bet on Sportsbook
Claim Betfair Offer
18+. Place a min £10 bet on Sportsbook on odds of min EVS (2.0), get £50 in Free Bet Builders, Accumulators or multiples to use on any sport. Rewards valid for 30 days. Only deposits via cards or Apple Pay will qualify. T&Cs apply. Please Gamble Responsibly.
Betfred
£50 IN FREE BETS, WHEN YOU BET £10
Claim Betfred Offer
New customers only. 18+. Register with BETFRED50. Deposit £10+ via Debit Card and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. T&Cs apply.
DAZN Bet
SPORTS BETTING FOR SPORTS FANS
Claim DAZN Bet Offer
UK only excl Northern Ireland. 18+ T&Cs apply.
BetMGM UK
Bet £10, Get £40 in Free Bets
Claim BetMGM UK Offer
New customers only. 7 days to place qualifying bet of £10+ at 1/1 (2.0) to receive 4 x Free Bets: x1 £10 Football, x1 £10 Acca, x 1 £10 BetBuilder, x1 £10 Horse Racing. 7 day expiry. Stake not returned. 18+. Exclusions Apply. T&Cs apply.
BoyleSports
BET £10 GET £20 IN FREE BETS
Claim BoyleSports Offer
*New UK customers (Excluding NI) only. Mobile exclusive. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply. T&Cs apply
Fitzdares
Place your first sports bet of £50 or more and get £25 in Free Bets, plus 10 spins
Claim Fitzdares Offer
New customers only, aged 18+. Min deposit £10. Place a £50 bet on any sport at at odds of Evens (2.0) or greater to qualify for three free bets on settlement: £10 on Football, £10 on Greyhounds and £5 on Virtual Sports, plus 10 Free Spins on Reel King. Free Bet & Spins expire in 7 days. Additional T&Cs apply. Please bet responsibly. GambleAware.org.
Livescorebet
BET £10 GET £30 IN FREE BETS*
Claim Livescorebet Offer
*New members only. £10+ bet on sportsbook (ex. virtuals) at 1.5 min odds, settled within 14 days. Free Bets: accept in 7 days, valid 7 days on sportsbook only. 2x£5 Free Bets for Bet Builder only. Stake not returned. T&Cs + deposit exclusions apply. Bet Responsibly. GambleAware.org. 18+.
SBK
Bet £10, get £30 in Free Bets
Claim SBK Offer
New UK customers only. Min £10 first deposit using Debit Card or Bank Transfer. Place a bet of £10 at min odds of 1.5 and get £10 upon settlement. Further £10 Multiple token will be credited after 24 hours and a further £5 Horse Racing Multiple token and a £5 Football Bet Builder token will be credited after 48 hours. Full T&Cs apply.18+. GambleAware.org.
BetUK
Bet £10, Get £30 in free bets
Claim BetUK Offer
18+. New customers, Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 free bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder and 1 x £10 Football. Stake not returned. T&C’s Apply. Opt-in required. GambleAware.org
PariMatch
Bet £10 and Get £50
Claim PariMatch Offer
18+. New Customers Only. Opt in and bet £10 on football (odds 2.00+) within 7 days. Get 4x£10 Free Bets for set markets and a £10 Slot Bonus for Big Bass Splash, 30x wagering, to withdraw max £250. Rewards expire in 10 days. Full T&Cs Apply. GambleAware.org | Please gamble responsibly.
Ladbrokes
£20 In Free Bets Ker-Ching – When you bet £5 on sports
Claim Ladbrokes Offer
18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 4x £5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.
Spreadex
BET £10, GET £40
Claim Spreadex Offer
Join and place a £10 fixed odds bet at odds of 1/2 or greater. Once the bet is settled, get a £10 free fixed odds bet plus a £5 free Total Goals football spread bet and a £5 racing Winning Favourites spread bet. The second £10 free fixed odds bet, £5 free Total Goals football spread bet, and £5 racing Winning Favourites spread bet will be credited 24 hours later. Free bets expire in 28 days if unused. Promotions available to 18+ aged individuals. New customers only. T&Cs apply. GambleAware.org
Matchbook
Enjoy £50 in free bets for the football season
Claim Matchbook Offer
New customers Only. New customer must place and settle £50 in bets on Matchbook markets only. The user must bet on at least 4 different events to qualify. The user must place and settle bets at odds of 2.0 or more. Bets can be placed on singles, multiples and Bet Builders. The user must place and settle bets before the closing date of the promotion to qualify. . T's and C's Apply. GambleAware. 18+.
BoyleSports
Bet £10 Get £25 in free bets + £10 Casino Bonus CELEBRATE EARLY Get paid out early if your team goes 1 goal ahead
Claim BoyleSports Offer
18+. New UK customers (Excluding NI) only. £35 in FREE Bets (FB) as £25 in sports bets & a £10 casino bonus (CB). Min Deposit £10. Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. T&Cs Apply. 18+. Applies to bets placed on 1 Goal Ahead market. Get paid out as a winner if your team takes the lead, even if they draw or lose. 90 mins only. Applies to Singles & Multiples. Account & payment restrictions apply. T&Cs apply.
10bet
100% up to £50
Claim 10bet Offer
New bettors; Code SPORT; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply; 18+
Betway
£30 Matched Free Bet if your first Acca loses + 100 Free Spins
Claim Betway Offer
*New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Free Spins on More Unusual Suspects (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 18+ GambleAware.org. Bet the Responsible Way. Full Terms apply
BetVictor
Get £30 in Free Bets for Premier League Join us & bet £10
Claim BetVictor Offer
18+ New customers only. Opt in, bet £10  or more on any football market at minimum 1/1 odds. No cash out. Get £30 in Free Football Bets, selected markets. Free Bets expire in 7 days. T&Cs apply. GambleAware.org | Please gamble responsibly.
William Hill
Bet £10 Get £30, Credited as 3 x £10 bets
Claim William Hill Offer
18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad
Unibet
Bet £10 Get £40 in Bonuses
Claim Unibet Offer
18+. GambleAware.org . New GB customers only. Min £10 debit card deposit. Place a £10+ bet on sportsbook at min odds 1/1 (2.0) each leg. Receive 2 x £10 free bets within 24 hours of bet settlement, and further 2 x £10 casino bonus the next day. T&C’s apply.
bet365
Bet £10 & Get £30 in Free Bets for new customers at bet365.
Claim bet365 Offer
Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required.

Politics Betting FAQs

Yes, you can bet on politics. Most bookmakers offer a wide range of politics betting markets. You can expect to find odds for the upcoming UK & US elections at most betting sites.

Yes, you can bet on the outcome of an election in several ways. You can bet on the winning candidate, the winning party and even the results of individual states/constituencies at some betting sites.

The US election will occur on Tuesday, 5th November 2024. For the second consecutive election, American voters must decide between Joe Biden and Donald Trump.

The UK General Election took place on Thursday, 4th July 2024. Sir Keir Starmer and Labour are secured a landslide majority.

The first number of the fraction shows how much you’d make if you wagered the second number of the fraction. For example, let’s say you bet £1 on Rishi Sunak to win the general election at odds of 9/1. If he wins, you’d get back your £1 stake and £9 profit, so £10 overall.

Evens is the common term used in betting to describe odds of 1/1. It means you’ll get double your stake if the bet you placed wins.

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