Commercial Content | 18+ | T&C's Apply
Commercial Content | 18+ | T&C's Apply

Ladbrokes Promo Code

Sign up with the Ladbrokes Promo Code 2018 for new customers and get up to £50 in free bets (T&Cs apply | 18+) for any new signups!

At Ladbrokes, you can also get many regular promotions, as well as exclusives around special events like the FIFA World Cup 2018.



Open an account via the link below using the promo code place a first bet of up to £50, and Ladbrokes will give you up to a 100% bonus:

Free Betup to £50
Min. Odds1/2 or greater
Min. Deposit£5
Get BonusClaim now

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Ladbrokes Promo Code
Terms and Conditions
Existing Customer Promos
About Ladbrokes


  • Register a new account with Ladbrokes by filling in the registration form with your details
  • Type Ladbrokes promo code into the registration form
  • Once logged in, make a minimum bet of £5 on odds of 1/2 or more on any sport
  • Ladbrokes will match your stake with a free bet of up to £50



Below are a list of some of the key terms and conditions for the Ladbrokes Promo Code:

  • New Online and Mobile Ladbrokes customers only
  • Deposit a minimum of GBP/EUR 5.
  • Correct promo code should be entered at time of registration.
  • Free Bet token must be used within 4 days of award
  • You must be aged 18 years or over to bet and participate in this promotion
  • In order to qualify for the Free Bet the initiating bet must be placed on odds totalling 1/2 or over
  • Qualifying bet must be GBP/EUR 5 or more placed on any sport
  • Only the win parts of each-way bets qualify

To get a full overview of this particular Ladbrokes promotion then view the full T&Cs here.

Existing Customer Promos

After signing up with your Ladbrokes Promo Code, you can access a number of regular promotions as an existing customer depending on the promotions Ladbrokes has running.

With special events like the World Cup just around the corner we will try to keep you up-to-date with the latest offers for existing customers.

About Ladbrokes

Ladbrokes History

Ladbrokes origins date back to 1886, when trainer Harry Schwind and a Mr Pennington (first name unknown) went into partnership, their principal objective being to back horses trained by Schwind at Ladbroke Hall in Worcestershire.

Arthur Bendir joined the partnership in 1902 and effectively founded Ladbrokes with the emphasis changed from backing horses to laying them. They originally set up offices off of The Strand in London, acting as credit bookies to the rich.

1956 ushered in a new era for the business, which was acquired by bookmaker Mark Stein and his nephew Cyril, as while Ladbrokes’ directors had historically shown a reluctance to welcome clients from less privileged backgrounds, they appreciated the need to attract a wider customer base. For the first time ever, Ladbrokes began to advertise and sponsor horse races (their first at Newmarket).

A pioneer of the betting industry, Stein also introduced political betting and provided a Ladbrokes tent at cricket Test matches – enabling some Australian players, midway through the 1981 Headingley Test, to take advantage of 500/1 odds on the improbable England victory which transpired.

Ladbrokes Now

Stein eventually retired in 1993, but Ladbrokes continued to expand, purchasing casinos and more hotels, with the business renamed Hilton Group – comprising of two divisions: Hilton International and Ladbroke Betting and Gaming.

In 2000, the Ladbroke arm launched and sold most of their casino interests to Gala. Towards the end of 2005 the Hilton hotel business was sold and the company’s name reverted to Ladbrokes PLC. Thus, Ladbrokes had been transformed from a bookmaking business into a multi-billion pound leisure conglomerate and back again.

Ladbrokes recently merged with Gala Coral to become the UK’s biggest bookmaker. Now re-branded as Ladbrokes Coral, the two remain independent for now.

‘The Magic Sign’ was Ladbroke’s nickname. When big money came in from Ladbrokes on a race, racecourse tic-tac men alerted bookies by drawing circles over their heads.

Ladbrokes have also been a long standing sponsor of sporting events in the UK and in 1975 were instrumental in saving the Grand National as when Aintree racecourse was at risk of being sold for property development, Ladbrokes stepped in and did a seven-year deal to sponsor and manage the Grand National – enough breathing space for the course to eventually be purchased in 1984.

Their sponsorship portfolio includes the St Leger Stakes at Doncaster and Gold Cup at Newbury. This also includes the Scottish Professional Football League (SPFL), the Ladbrokes Premiership, Ladbrokes Championship, Ladbrokes League 1 and Ladbrokes League 2.

You can also likely expect competitive promotions around other big race meets and even better bonuses around the FIFA World Cup 2018 in June!

Get your Ladbrokes Promo Code 2018