Home to all the Best Existing Customer Betting Offers

7. LiveScore Bet

LiveScore Bet’s SQUADS allows you to assemble a team of five Premier League players. If they score at the weekend, you’ll rake in some serious free bets and cash rewards. You can place a free accumulator every week, adding an extra layer of delight to your betting experience. LiveScore Bet also has a number of excellent horse racing promos. The combination of Best Odds Guaranteed and numerous Extra Place Races ensures you get superb value when betting on horse racing at LiveScore Bet.

8. BoyleSports

BoyleSports’ has several promos that footy fans can get involved in, especially their Acca Loyalty and Early Payout offers. BoyleSports has racing covered, too, with a solid selection of promos, including Best Odds Guaranteed and a Free Bet if 2nd to a Favourite refund offer.

9. Betway

Betway’s excellent free-to-play prediction games can definitely improve your week. Dive into 4 To Score and 4 To Win, where you could win a share of the £50,000 cash jackpot. You can even spin your way to victory with the Betway Prize Wheel, where each day brings a guaranteed prize. The rewards include free bets, free casino spins and even cash to play with on the day’s most prominent match or race.

Types of existing customer betting offers.

Although each existing customer offer will have its own intricacies, they can generally be grouped into specific categories. Have a read and decide which you prefer.

Best Loyalty Club Offers

Many betting sites try to keep their customers engaged by offering loyalty schemes, often in the form of a free bet club. The qualification terms and rewards on offer will vary, but typically you will be given a free bet to use as you wish once you’ve bet a certain amount over the course of a week. Loyalty schemes currently open to the existing customers of betting sites include Paddy’s Reward Club and Betway’s Free Bet Club.

Loyalty Club – Place 5 qualifying bets to win a free bet each week

Claim BetVictor Offer

18+. Opt in & place 5 Sport bets of £5 or more, each at odds of 1/2 or greater. Offer available until 23:59 UK time on Sunday. Open a box and receive a Free Bet between £1 and £25. Free Bet expires in 7 days. T&Cs apply. GambleAware.org

Free Bet Club – Place £25 in accas to win £10 in free bets every week

Claim Betway Offer

*Eligible UK & ROI customers. Opt in required. Single Line Multiples including 3+ selections. Min. overall odds: 2/1. £25+ of real money bets must be settled between Saturday 00:00 GMT and the following Friday 23:59 GMT. T&Cs apply.

Loyalty Reward – Get free bets every Monday!

Claim Fitzdares Offer

18+. Stake £70 or more in our sportsbook across seven bets or more to qualify for a £10 FREE BET every Monday. Bets between 00:01 on Monday and 23:59 on Sunday will qualify. Qualifying bets must be placed at odds of Evens (2.0) or greater. Voided bets or cashed bets will not qualify towards the loyalty scheme. Selected accounts only will qualify for our loyalty scheme. T&Cs apply.

Best Odds Guaranteed Offers

If you bet on a horse race where Best Odds Guaranteed applies, and your horse goes on to win at bigger odds than when you placed your bet, you’ll be paid out at the higher odds. The way best odds guaranteed works is best explained by using an example.

BOG is probably the most generous of all the existing customer offers out there. Don’t miss out by placing your horse racing bets with one of the sites that runs BOG.

Best odds guaranteed on all UK and Irish horse racing

Claim Livescorebet Offer

18+. UK only. Best odds guaranteed is available on win and each-way bets placed on UK and Irish races from 10am on the day of each meeting. The maximum increase in returns received as an enhancement result under this promotion is capped at £50,000 per Member per day. Full T&Cs apply.

Best Odds Guaranteed

Claim Betfred Offer

18+. UK & Irish and selected international horse racing only. Doesn’t apply to bets placed with Free Bets, ante-post bets, Tote bets or Lucky 15s, 31s and 63s bets. Available on bets placed after 08:00 on the day of the race. Best Odds Guaranteed does not apply to Super Extra Place Races. Full T&Cs Apply.

Best Odds Guaranteed

Claim BetVictor Offer

18+ Take the Early Price at any UK or Irish Horse Racing or Greyhound Meeting (applies to bets placed on the day of the race between 09:00 & the start of the race) & we'll pay out at the Starting Price if it's bigger. T&C's apply. GambleAware.org

bet365 offer Best Odds Guaranteed on every horse race – every day

Claim bet365 Offer

Take a price on your selection and if the SP is bigger bet365 will pay you at the bigger odds. Only bets placed from 08:00 UK Time on the day of the race will qualify for Best Odds Guaranteed. Available on Horse Racing. Applies to bets placed on Win and Each-Way Fixed Odds markets only. All racing in Australia, New Zealand, Japan, South Korea, Singapore and Hong Kong is excluded. Bet restrictions and T&Cs apply. New and eligible customers only. T&Cs apply. Only available to new and eligible customers. Registration required.

Best Odds Guaranteed on all UK & IRE Horse Races

Claim Unibet Offer

18+ www.GambleAware.org Offer applies to customers located in UK, Ireland, and Belgium only. Best Odds Guaranteed offer is available daily from 8am on all UK and Ireland horse racing bets. The maximum daily return per customer from the Best Odds Guaranteed concession is £25,000. T&C’s Apply.

Best Money Back & Acca Insurance Offers

Money Back refunds can take many different forms, with one of the most common types being acca insurance. Here, customers can place an accumulator bet with the security of knowing they’ll have their stake refunded if one selection lets them down.

In some cases, refunds will be made in the form of cash, while other betting sites tend to offer free bet credits, so it’s important to be aware of the terms and conditions before taking part in one of these promotions.

Acca Flex – Up to 50% boosts + Acca Insurance

Claim Betfred Offer

18+. Applies to pre-match football accumulators of 5+ selections on selected markets. Min odds 1/2 leg. 2.5%-50% cash bonus on settlement if all selections win. £10 max cash refund if one leg loses. Paid within 24hrs of bet settlement. Cashed Out/In-Play bets not applicable. T&Cs apply.

2nd to a Rag Insurance – Money back as free bet if 2nd to 33/1+ winner

Claim Spreadex Offer

18+. Registered customers only. 2nd to a rag offer applies to first fixed odds single winner bet placed on any race. Subsequent bets on the same race will not qualify. Multiple bets, each-way bets or bets placed with 'free bets' do not count towards this offer. Any bet placed in-running after the official “off-time” will not be eligible. Only available on races with 3 or more runners. Max refund as a free bet is £25. T&C's apply. GambleAware.org

Bet £10 Get £20 in free bets + £10 Casino Bonus + Money back as a free bet if 2nd to SP favourite – Selected Meetings

Claim BoyleSports Offer

New UK customers (Excluding NI) only. Mobile Exclusive. £30 in FREE Bets (FB) as £20 in sports bets & a £10 casino bonus (CB). Min Deposit £10. Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. 18+. T&Cs apply. **18+. IRE/NI & UK online customers. Max Free Bet £/€20. Win or win part of e/w outright singles. 5+ runners. 1st bet on each race. Free/void/antepost bets don't qualify. In event of a dead heat, offer won’t apply. Applies to First Past the Post result. Unnamed 2nd Favs don’t qualify. Acc & Payment restrictions apply.

Olympic Games Welcome Offer – Bet £10 get £50

Claim PariMatch Offer

18+ New customers only. Opt in and bet £10 on the Games (odds 2.00+) by 10:00 UK Time on 08/08/2024. No cash-out. Get 4x£10 Free Bets for the Games (odds 2.00+) + £10 Slots Bonus on Lighting Storm. 40x wagering, max redeemable: £250. Rewards expire in 7 days. Offer valid until 10:00 UK time on 08/08/2024. Selected payment methods only. Click for T&Cs. GambleAware.org | Please gamble responsibly

2 Goals Ahead Early Payout Offer

Claim bet365 Offer

Get selections settled early if the team you back goes two goals ahead with bet365 Place a pre-match bet on the standard Full Time Result market for Soccer games from selected competitions, and get your selections settled early if the team you back goes two goals ahead with bet365. New and Eligible customers only. Bet restrictions, time limits and T&Cs apply.

Ten to Follow – Pick 10 horses to share in a £100k prize pot

Claim Tote Offer

£5/€5.50 per stable in the paid game. Guaranteed min. total prize pool of £/€100,000 with prizes paid for first 10 places (see full terms for details). Maximum one entry per person in the free game for Tote Credit prizes. Tote Credit cannot be withdrawn, exchanged, or substituted and expires after 7 days. Entries close at 11am GMT 12th November 2022. UK and ROI only. Full Terms and Conditions apply. 18+ GambleAware.org (UK), Dunlewey.org (IRE)

bet365 Bingo – Earn tickets to our Community and Weekly Jackpot prize draws.

Claim bet365 Offer

Stake £10* or £100* on qualifying Dual Drop Jackpots games to be entered into the relevant prize draw. T&Cs apply. Registration required.

Super Boosts

Claim bet365 Offer

Super Boosts are only available to new and eligible customers. Max stake applies, singles only, subject to availability.

Show Insurance Betting Offers

Extra Place Races

Bookmakers have paid out on additional places in selected races for many years. Horse racing is the most common sport where customers can benefit from Extra Place promotions. Betting sites are only obliged to pay out each-way bets on the first four horses in the Grand National but some have stretched to the top seven or eight places in recent years. Here are a few of the big-name bookies that offer a superb selection of Extra Place Races:

• bet365 Each Way Extra Places Today
• Betfred Extra Places Today
• Ladbrokes Extra Places Today
• Paddy Power Extra Places Today
• Coral Extra Places Today

Golf is another sport where you can expect to benefit from extra places on a regular basis. Majors like The Masters and The Open can see a huge range of place terms, with some sites going above and beyond and paying out on the first 12 finishers, rather than just the top four or five.

Extra Place Races

Claim Betfair Offer

The promotion is available for new and existing customers with registered Betfair accounts, aged 18 or over. Applies to singles and multiple bets. If there are less than 16 starters, we will pay 4 places. If there are less than 8 starters, we will pay 4 places. If there are less than 4 starters, we will pay 3 places. Betfair reserves the right in its discretion to exclude and/or limit the availability of the offer to certain customers. Full T&Cs apply.

Extra places on selected races every day

Claim Livescorebet Offer

18+. Residents of Great Britain only. Minimum runner rules apply. 3 Places. If there are fewer than 6 runners standard place terms will apply. 4 Places. If there are fewer than 12 runners standard place terms will apply. 5 Places. If there are fewer than 16 runners we will pay 4 Places (1/5 odds). 6 Places. If there are fewer than 18 runners we will pay 5 Places (1/5 odds). 7 Places. If there are fewer than 22 runners we will pay 6 Places (1/5 odds). Doesn't apply to ante-post bets. Full T&Cs apply.

Each Way Extra

Claim bet365 Offer

Each Way Extra gives you the option to increase or decrease the number of places in a race when you are betting Each Way on selected Horse Races. T&Cs apply. Registration required.

Extra Place Racing Specials

Claim Unibet Offer

18+. Want that extra value with Unibet and our Racing Extra Place Specials? You're On. We're now paying extra places on more races than ever! Please note BOG will no longer apply to our Extra Place races. Full TC's Apply.

Horse Racing – Super Extra Place Races

Claim Betfred Offer

18+. Check which races we're paying Super Extra Places on – either listed below or highlighted on the Horse Racing homepage, e.g. ‘Super Extra’. Place a bet on the nominated race(s) and we’ll pay the extra each-way place(s) if your horse finishes in the places highlighted by the offer. Please check the significant terms below for further details on eligibility, how to qualify and any other limitations.Full TC's Apply.

Extra place races

Claim Paddy Power Offer

The promotion is available for new and existing customers with registered Paddy Power accounts, aged 18 or over. BOG applies from 8am on the day of the race. Applies to singles and multiple bets. If there are less than 16 starters, we will pay 4 places. If there are less than 8 starters, we will pay 3 places. If there are less than 6 starters we will pay 2 places. T&Cs apply.

Enhanced Odds

Enhanced odds is a very straightforward existing customer promotion to understand. A number of betting sites boost, or enhance, the odds of a specific selection for the biggest events on the sporting calendar to limited stakes. This means you might be able to back Manchester City to win at Evens when their standard match winner price is a more prohibitive 1/4. Different betting sites all have their own unique way of highlighting these offers, whether it’s William Hill’s Epic Odds, Paddy Power’s Power Prices or bet365’s Super Boosts.

Free-to-Play Prediction Games

An increasing number of betting sites are dipping their toes into the world of prediction games. These games are run on a regular basis, with existing customers given the chance to predict the winners or correct scores of football matches, or alternatively to choose which horses will win certain races, with the potential to win anything from free bets through to thousands of pounds.

Depending on the game, it can be possible to rack up a healthy number of small free bets across different betting sites, although the likelihood of winning a huge jackpot is unsurprisingly much smaller. Options include Ladbrokes 1-2-Free and Betway 4 To Win.

About the UK Bookmakers Awards

The UK Bookmaker Awards is an event run annually by leading digital sports media site Better Collective. The awards are run to help those of us who wonder which betting sites are most suitable for our individual needs. Over 4 million data points were analysed over the course of the year to give a true reflection of which betting sites provide the most competitive odds and best all-round service. The data was broken down into different categories ranging from welcome offers and football odds through to banking and customer service, all combining to make up the perfect bookmaker, so that you can sign up with the one that appeals most strongly.

bet365 are the big winner from the latest set of awards, finishing ahead of over 20 rival betting sites in categories including best horse racing odds, best user experience and best welcome offer. Existing customers are evidently happy with the offers currently open to them at bet365 too, voting them top in the players’ choice section, just ahead of big names including William Hill, Ladbrokes and Paddy Power, who also secured spots in the top five. You can find out plenty more on the dedicated UK Bookmaker Awards site, with details of exactly where each site finished, and who scored best in the different sections.

In the video below we hear from Christian Kirk Rasmussen, COO & Co-Founder of Better Collective and he explains why the awards help bettors.

How we compare the best betting sites and existing customer betting offers.

With so many betting sites available to bet with, it can be difficult to sort the wheat from the chaff. So we’ve done the hard work for you, here are some of our top considerations:

An excellent range of existing customer offers

It’s important for a betting site to give their customers reasons to keep coming back. This means appealing and inventive promotions centred around the sporting events you want to bet on. A good offer should be generous and simple to understand, without complex turnover requirements.

Trustworthy and Secure

The best betting sites must be secure, so that you know your money is completely safe with them, and that any winnings can be withdrawn without any problems. Rest assured, all the bookmakers we feature will pass this key test.

Competitive Odds

It goes without saying that a good betting site should offer its customers competitive odds on a range of markets, both pre-event and in-play, alongside options to cash out if you want to lock in your profits or limit your losses.

Withdrawal and Deposit Options

It’s helpful to have a range of alternatives when it comes to deposit and withdrawal methods, so you can bet the way you want. Minimum and maximum deposit and withdrawal amounts should also be set at reasonable levels.

An Enjoyable User Experience

There’s no point having great offers and odds if it’s impossible to find them, so the sites we rank most highly must also be easy and intuitive to use, allowing you to place a bet on the event you want in the space of a few clicks.

Mobile First

The majority of people bet on their mobile phones, so it’s important that betting sites cater to this. If there’s an app available to download, that’s even better.

A Strong In-play Package

Betting in-play has become increasingly popular over the years, so we’re keen to feature betting sites who stream an extensive selection of events for free, while also giving customers the opportunity to cash out their bets to lock in their profits or limit losses.

Additional Features

Whether it’s 24/7 customer support, responsible gambling tools or access to comprehensive stats to aid your betting decisions, we all like something extra. The best betting sites are sure to have some or all of these features.